BERLIN, May 30, 2023
/PRNewswire/ -- Spark Networks SE (NASDAQ: LOV), a leading social
dating platform for meaningful relationships, announced today
that it has entered into a Master Services Agreement with Lamark
Media Group LLC, a leading performance marketing agency.
Teaming with Lamark, Spark intends to transform its marketing
strategy and embrace a careful but expeditious pivot to a
contemporary, integrated program designed to drive growth across
its brands.
"We are thrilled with this transformational step forward," said
Spark Chief Executive Officer Chelsea
Grayson. "We consider this to be a cornerstone and an
important early step of the strategic plan that we recently
announced. We believe that interacting with our customers where
they digitally exist will be a key long-term growth driver for
us."
Spark intends to begin reallocating its customer acquisition
budget into a curated mix of direct response television
advertising, paid social, SEM/SEO, lifecycle customer nurturing and
engagement and conversion rate optimization, along with a range of
other interactive engagements.
"We're excited and proud to team with such an amazing
organization," said Lamark Chief Executive Officer Bryan Shetsky. "We are aligned on driving growth
now and into the future together. By combining our capabilities,
experience and resources, along with the seasoned and talented
leadership group at Spark Networks, we believe we are well
positioned to help take some of the world's most known dating
brands to the next level. This includes digitally transforming
Spark's marketing engine to drive more awareness and conversion in
the marketplace."
About Spark Networks SE
Spark Networks SE (NASDAQ: LOV) is a leading social dating
platform for meaningful relationships focusing on the 40+
demographic and faith-based affiliations. Spark's portfolio of
premium and freemium dating apps include Zoosk, EliteSingles,
SilverSingles, Christian Mingle,
Jdate, and JSwipe, among others. Spark is headquartered in
Berlin, Germany, with offices in
New York and Utah.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, statements involving known and unknown risks,
uncertainties, and other factors that may cause Spark Networks'
performance or achievements to be materially different from those
of any expected future results, performance, or achievements. These
statements include, without limitation, statements regarding
including whether we will transform our marketing strategy and
embrace a careful but expeditious pivot to a contemporary,
integrated program that will drive growth across our brands;
whether our Lamark relationship will be a cornerstone and an
important early step of our strategic plan; whether interacting
with our customers where they digitally exist will be a key
long-term growth driver for us; whether we will reallocate our
customer acquisition budget into a curated mix of direct response
television advertising, paid social, SEM/SEO, lifecycle customer
nurturing and engagement and conversion rate optimization, along
with a range of other interactive engagements; whether we will
successfully drive growth now and into the future as anticipated;
whether we are well positioned to help take our brands to
the next level; and whether we will digitally transform our
marketing engine and drive more awareness and conversion in the
marketplace.
Any statements in this press release that are not statements of
historical fact may be considered to be forward-looking statements.
Written words, such as "believes," "hopes," "intends," "estimates,"
"expects," "projects," "plans," "anticipates," "guides," and
variations thereof, or the use of future tense, identify
forward-looking statements. By their nature, forward-looking
statements and forecasts involve risks and uncertainties because
they relate to events and depend on circumstances that will occur
in the near future. There are a number of factors that could cause
actual results and developments to differ materially, including,
but not limited to, risks related to the degree of competition in
the markets in which Spark Networks operates; risks related to the
ability of Spark Networks to retain and hire key personnel,
operating results and business generally; the timing and market
acceptance of new products introduced by Spark Networks'
competitors; Spark Networks' ability to comply with new and
evolving regulations relating to data protection and data privacy;
general competition and price measures in the market place; and
general economic conditions. Additional factors that could cause
actual results to differ are discussed under the heading "Risk
Factors" in Spark Networks' most recent Annual Report on Form 10-K
and in other sections of Spark Networks' filings with the
Securities and Exchange Commission ("SEC"), and in Spark Networks'
other current and periodic reports filed or furnished from time to
time with the SEC. All forward-looking statements in this press
release are made as of the date hereof, based on information
available to the Company as of the date hereof, and the Company
assumes no obligation to update any forward-looking statement
except as required by law.
Contact:
Investors:
Todd Kehrli
MKR Investor Relations, Inc.
lov@mkr-group.com
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SOURCE Spark Networks SE