When it comes to pure-play technology companies like Microsoft and Apple, website traffic data is an important tool. This is because, for these companies, most of the retailing takes place online. This is especially true when it comes to selling software and devices such as smartphones, PCs, and wearables to individual customers. Using the TipRanks stock comparison tool, we will compare two technology giants, Microsoft and Apple, and see whether their performance in the December quarter can be gauged using the Website Traffic tool on TipRanks. We will also look at what Wall Street analysts are saying about these stocks.
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