– Financial Services Company Known for its
Commitment to Media Equity Advances League's Efforts
to
Ensure Fans Have Access to Games With Advanced Media Spend
–
NEW
YORK, July 19, 2024 /PRNewswire/ -- Today,
professional women's basketball
league Unrivaled announced its first and founding
brand partner, Ally Financial, a full-scale financial
services company with the nation's largest all-digital bank, as the
official retail banking partner of the new and innovative
league.
Ally will show up in several visible ways around Unrivaled,
including as the jersey patch partner for all six teams, activating
hospitality and fan engagement opportunities, and appearing in
online/digital content and in-arena signage.
"We are thrilled to team up with Ally Financial as Unrivaled
continues to make great strides towards the league's January
tip-off," said Alex Bazzell,
President at Unrivaled. "Our goal is to provide a highly
competitive and entertaining product that sets a new standard for
every basketball fan. With that comes identifying partners who
share our vision and Ally's demonstrable mission of making women's
sports indispensable could not align better with Unrivaled.
Together, we aim to elevate the sport and inspire the next
generation of women's basketball stars."
As a leading brand in women's sports, one widely known for its
efforts toward media equity, Ally will also provide an advanced
media spend to help ensure all games are accessible for fans.
Ally's upfront commitment gives Unrivaled additional leverage as
the league negotiates a deal with a top tier media partner.
"Ally has intentionally tackled media equity head-on since
announcing our 50/50 Pledge in 2022. Aligning with
Unrivaled and incorporating a media mandate into our agreement is
an example of this intentionality," said Andrea Brimmer, Chief Marketing and PR Officer
at Ally. "Unrivaled is addressing a marketplace challenge, and
we're here to help them build a pathway to success and
sustainability. All with the intention to make women's sports
unmissable."
Ally also continues to forge unique relationships with players,
including WNBA star and Unrivaled co-founder Breanna Stewart, who will join Team Ally – a
community of athletes, creators and allies who are teamed up with
Ally to help make women's sports hard to miss. Stewart is joined on
Team Ally by fellow WNBA players Sydney
Colson (Las Vegas Aces) and Alysha
Clark (Las Vegas Aces), and World No. 2 golfer, Lilia Vu.
"I'm proud to be partnering with Ally as they join the Unrivaled
family and continue to elevate women's sports," said Stewart. "As a
startup, we need committed sponsors and media to drive fandom and
growth, so it's amazing to have a partner like Ally on board from
day one that has such a strong track record of advancing equity and
elevating women's sports."
Unrivaled will tip off its inaugural season in January 2025. Follow
unrivaled.basketball and @UnrivaledBasketball for news and
announcements ahead of the debut season.
Media Contacts:
Melanie Van
Dusen, Berk Communications (Unrivaled) –
unrivaled@berkcommunications.com
Justin Nicolette (Ally Financial)
– media@ally.com
About Unrivaled:
Unrivaled is a professional women's basketball league innovating
the women's professional sports landscape with a groundbreaking
model centered on investing in its athletes. Co-Founded by
Breanna Stewart and Napheesa
Collier, Unrivaled is player-owned, providing participating players
equity opportunities for a vested interest in the league's success.
Launching in January 2025, Unrivaled
will feature 30 of the current top women's basketball stars in the
world across six teams for a 3-on-3, compressed full court style of
play. To learn more, visit unrivaled.basketball or contact
info@unrivaled.com.
About Ally Financial
Ally Financial Inc. (NYSE: ALLY)
is a financial services company with the nation's largest
all-digital bank and an industry-leading auto financing business,
driven by a mission to "Do It Right" and be a relentless ally for
customers and communities. The company serves approximately 11
million customers through a full range of online banking services
(including deposits, mortgage, and credit card products) and
securities brokerage and investment advisory services. The company
also includes a robust corporate finance business that offers
capital for equity sponsors and middle-market companies, as well as
auto financing and insurance offerings. For more information,
please visit www.ally.com.
Ally Bank, Member FDIC.
For more information and disclosures about Ally,
visit https://www.ally.com/#disclosures.
For further images and news on Ally, please
visit http://media.ally.com.
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SOURCE Unrivaled
