PLYMOUTH, Mass., Aug. 7, 2015 /PRNewswire/ -- As the world's
number one direct seller of home fragrance, including candles, wax
warmers and other innovative flameless fragrance, PartyLite has
been delivering premium scents to fragrance lovers for more than 42
years. But PartyLite is also passionate about innovating – finding
new and better ways to deliver the fragrances its customers
crave.
For example, the Escential Jar™ by PartyLite Scented
Candle sold its first million units within weeks of introducing
it in 2013. It has since become the most popular, fastest-selling
PartyLite candle ever with 4 million sold to date. Candle-lovers
adore that each of these jar candles burns an average of 50 hours.
That translates into 8.3 million days of PartyLite fragrance
delivered by these popular candles so far! Regardless of its
success, PartyLite decided that the candle could be
improved.
This fall, PartyLite takes its Escential Jar Candle to the next
level by introducing a beautifully curved re-design making the
candle's fragrance experience even better:
- The new flared opening releases even more highly scented
fragrance.
- The unique tapered design creates the cleanest burn ever, with
no wasted wax.
- The exclusive shape of the base signals the end of the candle's
burn time.
The Escential Jar Candles come in a huge variety of colors as
well as more than 30 distinctive scents. Like several of the most
popular PartyLite products, these new Escential Jars are offered in
beautiful new packaging, making them the perfect, last-minute gifts
to have on hand year-round!
2 Million SmartScents by PartyLite Units Sold
Another fragrance delivery innovation that PartyLite customers
love is called SmartScents by PartyLite™ - and sales of
nearly 2 million units in the last year and a half are testament to
the worldwide popularity of this flameless fragrance option.
SmartScents are rolled paper sticks uniquely infused with
PartyLite premium fragrance. The sticks are crafted of wood from a
responsibly managed forest, and the fragrance in each stick lasts
up to 30 days. There are 14 inviting scents to choose from and nine
different ceramic or sandstone holders to hold them. Perfect for
places where flameless fragrance is preferred, SmartScents by
PartyLite sets make ideal gifts, too. Their very simplicity is part
of their attraction. No flame, no spills, no mess – just
convenient, innovative fragrance delivery.
"At PartyLite, we're always looking for new and exciting ways to
deliver fragrance," says Rob
Goergen, President of PartyLite Worldwide. "Because our
customers respond so passionately to each new innovation, they
inspire us to keep on innovating. Whether it's a scented candle or
a new kind of flameless fragrance form, they expect the very newest
and the best. So stayed tuned - we're going to unveil even more
innovation for 2016."
About PartyLite
PartyLite is the world's #1 party plan company selling premium
home fragrance, including candles, wax warmers and other innovative
flameless fragrance, as well as candle accessories and holiday and
home decor. PartyLite products are available in 23 countries,
predominately through independent PartyLite business entrepreneurs.
Since 1997, the PartyLite family of consultants, customers and
employees has raised nearly $15
million for the American Cancer Society and nearly
$4 million for Children's Miracle
Network. In 2015, PartyLite celebrates 42 years as the global
leader in its category and 25 years as a member of the
distinguished Blyth family of direct selling companies (NYSE:BTH).
PartyLite is one of 65 Direct Selling Association member companies
recognized during the 2015 annual meeting for participating in the
DSA's Code Communication Initiative, focusing on observing
and communicating the DSA Code of Ethics as widely as
possible. Based in Plymouth,
Massachusetts, PartyLite is a member of the Direct Selling
Association and the Better Business Bureau. For more information,
please visit www.partylite.com.
Video -
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SOURCE PartyLite