BWMX Betterware de Mexico SAPI de CV

Betterware de México, S.A.P.I. de C.V. (NYSE:BWMX) ("BeFra" or the "Company"), announced today its consolidated financial results for the third quarter 2024. The figures presented in this report are expressed in nominal Mexican Pesos (Ps.) unless otherwise noted, presented and approved by the Board of Directors, prepared in accordance with IFRS, and may include minor differences due to rounding.

The Company will host a conference call at 5:30 pm (Eastern Time) today, October 24, to discuss its results for the third quarter of 2024.

Message from the Chairman

I am pleased to report that BeFra delivered another quarter of strong results, with Q3 net revenue growing 6.6% year-over-year and 7.4% year-to-date, reflecting solid performance across all business units, and reaffirming the strength of our strategic plan.

Betterware Mexico achieved its fourth consecutive quarter of net revenue year-over-year growth, consolidating its “back to growth momentum”, and paving the way for a stronger growth coming forward. Jafra Mexico continues to deliver exceptional growth, led by the continued execution of our acquisition business plan. Jafra US saw another consecutive quarter of growth, as we continue to find the road to success in the US market.

We are well-positioned for a strong close to the year, supported by key initiatives in Q4, including the improved re-design of the Jafra Mexico catalog, innovative merchandising at Betterware Mexico, and capitalizing the launch of our new Shopify+ website for Jafra US.

In terms of profitability, our Q3 Adjusted EBITDA grew an impressive 11.7% year-over-year, highlighting our ability to leverage our growth, and underscoring the relevance of a diverse product portfolio between our Betterware and Jafra brands. Strong profitability at Jafra Mexico helped offset temporary challenges at Betterware Mexico, where gross margin was temporarily impacted by the peso depreciation and higher freight costs. Despite these challenges in Betterware Mexico, it is important to mention that we have implemented corrective measures, expecting gross margin recovery starting in Q4, if no other external movements appear. This, together with our ongoing commitment seeking the maximum expense productivity, has led us to achieve great operating leverage with growth.

On a related note, we would like to stand out that our balance sheet remains strong, with an extraordinary 41.9% increase in Free Cash Flow in Q3 year on year, and the lowest Net Debt to EBITDA ratio since the Jafra acquisition.

All in all, BeFra’s momentum continues to strengthen within the consumer product goods and the direct selling industry, leveraging our pillars of innovation, business intelligence, and technology. Our evolving business model, cutting-edge brands, and financially strong business, empower our sales force and keep us ahead. With 24 years of constant double digit growth, we are not just on a sustainable growth path, we are poised to continue to thrive.

As we head into Q4, I am confident we will meet our full-year targets, driven by our strong teams and sound strategies. Our focus on growth, innovation, efficiency and profitability across all business remains unwavering, ensuring that we are well-positioned for long-term success.

Luis G. Campos Chairman of the Board

Q3 2024 Select Consolidated Financial Information

 

 

Q3

 

9M

 

2024

2023

 

2024

2023

Net Revenue

$3,330,394

$3,123,507

+6.6%

 

$10,322,290

$9,607,815

+7.4%

Gross Margin

71.2%

70.2%

+100 bps

 

72.4%

72.1%

+25 bps

EBITDA

$156,545

$529,424

-70.4%

 

$1,568,071

$1,901,416

-17.5%

EBITDA Margin

4.7%

16.9%

-1,225 bps

 

15.2%

19.8%

-460 bps

Adj. EBITDA

$591,575

$529,424

+11.7%

 

$2,003,100

$1,901,416

+5.3%

Adj. EBITDA Margin

17.8%

16.9%

+81 bps

 

19.4%

19.8%

-38 bps

Net Income

-$115,614

$196,991

-158.7%

 

$479,300

$643,358

-25.5%

Adj. Net Income

$180,531

$196,991

-8.4%

 

$775,445

$643,358

+20.5%

EPS

-$3.10

$5.28

-158.7%

 

$12.84

$17.24

-25.5%

Adj. EPS

$4.84

$5.28

-8.4%

 

$20.78

$17.24

+20.5%

Free Cash Flow

$417,379

$294,227

+41.9%

 

$1,235,471

$1,599,274

-22.7%

Net Debt / Adj. EBITDA

1.76

2.08

 

 

1.76

2.08

 

Interest Coverage

3.52

2.55

 

 

3.52

2.55

 

 

 

 

 

 

 

 

Associates

 

 

 

 

 

 

 

Avg. Base

1,127,767

1,212,618

-7.0%

 

1,173,222

1,217,716

-3.7%

EOP Base

1,151,069

1,212,755

-5.1%

 

1,151,069

1,212,755

-5.1%

Distributors

 

 

 

 

 

 

 

Avg. Base

65,235

62,746

+4.0%

 

64,785

61,535

+5.3%

EOP Base

64,433

62,132

+3.7%

 

64,433

62,132

+3.7%

This quarter, we are reporting adjusted EBITDA, Net Income and EPS to reflect the one-time effect of the sale of Jafra Mexico’s former headquarters on BeFra’s consolidated financial results. The sale resulted in a non-cash accounting loss of Ps. 435M as the property was sold for Ps. 385.7M, notably below its book value of Ps. 811M. The transaction price reflects the current market value of the asset. Essentially, this accounting loss does not impact on BeFra's operational performance. The sale will generate post-tax cash inflows of Ps. 315M over the next three years: Ps. 70M expected in November 2024, Ps. 135M in 2025, Ps. 85 in 2026, and Ps. 25.7M in Q2 2027. Excluding this non-recurring event, core EBITDA growth remains strong and continues to align with our strategic goals.

• Net Revenue Growth: Consolidated net revenue grew by 6.6% year-over-year in the third quarter and 7.4% for the first nine months of 2024, reflecting a consistent growth trajectory. All business units achieved YoY growth. Betterware Mexico marked its fourth consecutive quarter of year-over-year growth, while Jafra Mexico continues to excel, delivering a 9.2% YoY increase in the quarter.
• Robust EBITDA Growth: Adjusted EBITDA grew by 11.7% for the quarter and increased 5.3% for the first nine months. This reflects the resilience of core operations despite challenges which included exchange rate fluctuations and cost pressures, such as freight costs. The growth highlights the success of operational efficiencies achieved over the last year, strategic growth initiatives underway across all business units, and the group’s diversified portfolio of product categories.
• Free Cash Flow (FCF) Generation. Free Cash Flow (FCF) increased by 41.9% this quarter, largely driven by a more efficient working capital management. By shortening the Cash Conversion Cycle, BeFra is able to convert growing revenues into cash more quickly, resulting in stronger cash flow generation.
• Adjusted Net Income Contracted by 8.4% in Q3, primarily due to an increase in tax provisions for the period. This impact could be temporary, with a potential reversal by year-end following the final calculation of the annual inflation effect. For the first nine months of the year, net income increased by 20.5%, mainly driven by a decrease in interest expense and a gain on FX forwards.

For more details, please refer to the results of each business unit in the following pages.

Unmatched Financial Strength and Performance

Strong balance sheet at the end of Q3 2024.

• BeFra’s balance sheet further strengthened in Q3 2024, with net-debt-to-EBITDA decreasing 15.5% YoY to 1.76x and interest coverage increasing 38.0% to 3.52x, providing greater financial flexibility to further reduce debt leverage, continue investing in growth and efficiency initiatives, and pay dividends.
• BeFra’s inventory increased 15.0% vs last year to prevent any supply chain disruptions that could affect our fulfillment capabilities for the Q4 season.

Our key financial metrics reflect our strength and show why to invest in BWMX:

Cash Flow & Liquidity ratios

BeFra continues to demonstrate robust cash flow generation, as is illustrated in the table below.

Asset Light Business

The Company’s asset-light business model enables flexibility to swiftly adapt to challenging conditions.

 

Q3 2024

Q3 2023

∆

Q3 2024

Q3 2023

∆ bps

Current Ratio

1.07x

1.06x

0.3%

Fixed Assets / Total Assets

19.5%

25.9%

-634 bps

FCF / Adj. EBITDA

70.6%

55.6%

+1,498 bps

Variable Cost Structure

75.1%

71.6%

+351 bps

CCC (days)

38

58

-20 bps

Fixed Cost Structure

24.9%

22.2%

+270 bps

*CCC: Cash Conversion Cycle SG&A / Net Revenues

51.7%

51.5%

+21 bps

  Fixed Assets decreased significantly due to the sale of the Jafra Mexico building in Mexico City.  

Return on Investment

Over the years, the Company has consistently delivered exceptional returns, making this business highly attractive to our investors.

Leverage

Current debt primarily stems from the acquisition of Jafra, and the Company is committed to reducing debt levels ahead of the original schedule.

 

Q3 2024

Q3 2023

∆

Q3 2024

Q3 2023

∆%

Equity Turnover

14.12x

10.08x

40.1%

Debt to EBITDA

1.87x

2.28x

-18.0%

ROE

69.4%

70.1%

-72 bps

Net Debt to EBITDA

1.76x

2.08x

-15.5%

ROTA

11.0%

13.1%

-210 bps

Interest Coverage

3.52x

2.55x

38.0%

Dividend Yield

11.91%

7.72%

+419 bps

 

 

*Equity Turnover = Net Revenues TTM / Equity

*ROTA = Net Income TTM / (Cash + Accounts Receivable + Inventories + Fixed Assets)

*Calculation of Dividend Yield Using the Closing Price on September 30, which was $12.68.

Capital Allocation

Strategic Focus on Balance Sheet: BeFra’s balance sheet remains a priority. As of September 30, 2024, Net Debt-to-EBITDA was 1.76x, a decrease from 2.08x at the end of Q3 2023.

Quarterly Dividends and Shareholder Value: Considering BeFra’s results to date, management remains committed to enhancing shareholder value through quarterly dividends. The board of directors has proposed a Ps. 250 million dividend for Q3 2024, pending approval at the Company’s Ordinary General Shareholders’ Meeting on October 28, 2024. This would mark the nineteenth consecutive quarterly dividend payment since BeFra’s IPO in March 2020. Future levels of dividend payouts are expected to meet this quarter's proposed amount, contingent upon BeFra’s financial performance and the ongoing debt repayment plan.

The Company has introduced a new investment policy to provide clear guidelines for the efficient and sustainable use of BeFra’s Free Cash Flow, fully aligned with strategic priorities. This policy reinforces BeFra’s commitment to fostering long term growth, maintaining a solid financial foundation, and delivering consistent value to shareholders. The leverage ratio has been set within a range of 1.5x to 2.5x Net Debt to EBITDA, depending on the growth opportunities that arise. FCF deployment will prioritize inorganic growth initiatives, while ensuring the appropriate allocation of resources for dividends and capital expenditures.

2024 Guidance and Long-Term Growth Prospects

Looking ahead, BeFra is well-positioned to deliver a strong year-end finish within the Company’s guidance range. While Revenue is expected within range, EBITDA for the full year will be closer to the lower end range due to the temporary impact on the margin of Betterware Mexico seen in the Q3.

2024

2023

Var %

Net Revenue

$ 13,800 – 14,400

$ 13,010

6.1% - 10.7%

EBITDA

$ 2,900 – 3,100

$ 2,721

6.6% - 13.9%

* Figures in millions Ps.

Q3 2024 Financial Results by Business

Betterware Mexico

Key Financial and Operating Metrics

 

 

Q3

9M

 

2024

2023

2024

2023

Net Revenue

$1,465,577

$1,420,739

+3.2%

$4,496,979

$4,254,128

+5.7%

Gross Margin

54.8%

56.2%

-148 bps

57.1%

59.7%

-262 bps

EBITDA

$279,889

$328,295

-14.7%

$966,463

$1,184,159

-18.4%

EBITDA Margin

19.1%

23.1%

-401 bps

21.5%

27.8%

-634 bps

 

 

 

 

 

 

Associates

 

 

 

 

 

 

Avg. Base

694,277

768,042

-9.6%

708,022

758,121

-6.6%

EOP Base

700,893

759,310

-7.7%

700,893

759,310

-7.7%

Monthly Activity Rate

66.3%

65.2%

+109 bps

66.8%

66.7%

+12 bps

Avg. Monthly Order

$2,034

$1,823

+11.6%

$2,038

$1,822

+11.8%

Distributors

 

 

 

 

 

 

Avg. Base

44,639

42,551

+4.9%

44,159

40,801

+8.2%

EOP Base

43,939

41,932

+4.8%

43,939

41,932

+4.8%

Monthly Activity Rate

98.0%

97.9%

+5 bps

98.2%

98.2%

-

Avg. Monthly Order

$21,531

$21,944

-1.9%

$22,261

$22,982

-3.1%

Highlights

• Net Revenue Growth: Betterware Mexico achieved 3.2% year-over-year growth in Q3, marking its fourth consecutive quarter of annual growth, with a 5.7% increase for the first nine months. While growth slowed compared to the first half, the Company continues to gain overall momentum and expects a strong Q4.
  • Revenue growth was driven by a higher pricing mix, reflecting a shift toward higher priced items that drive Associates’ average monthly order. Net revenue was also significantly enhanced by the revamp of Betterware’s main categories: On the Go, Kitchen, Hygiene, Home Solutions and Food Preservation, each reflecting double-digit growth on a year-to-date basis.
  • Increased productivity among Distributors and Associates continues to be an important sales driver, rather than the expansion of Betterware’s sales force, with activity levels and average order values increasing YoY. The Company expects that the increased productivity will precede an expansion of the base.
• Temporary EBITDA contraction. Lower than expected sales and the decline in gross margin led to an EBITDA contraction in Q3 and YTD. Gross margin decreased by 148 bps YoY in Q3, and 262 bps year-to-date (YTD), mainly due to the Mexican peso depreciation (the Peso weakened relative to the US dollar by 14.5% from its lowest point in Q1 2024 and by 10.7% compared to the average seen in the first half of the year), and to the international freight costs, which surged by 154% from the beginning of the year. However, adjustments have been made and will be reflected in Q4, in addition to the fact that international freight costs have started to decline.
• Comprehensive financing costs include gains or losses from foreign exchange hedges used to mitigate currency risk related to purchases priced in USD. In Q3 2024, we recorded a Ps. 59M gain, bringing the year-to-date total to Ps. 93M. If hedge accounting had been applied, these gains would have increased the gross margin by 162 basis points in Q3 to 56.4%, and by 135 basis points year-to-date to 58.5%. The Company is evaluating initiating the process to transition to hedge accounting for FX risk management to more accurately reflect these gains or losses in the gross margin.

Q4 2024 Priorities

• Product Innovation: Betterware is launching an ambitious product innovation plan in Q4, with a robust pipeline in place for the rest of the year to ensure sustained growth and continued market relevance.
• Pricing Strategy: The Company is also implementing a comprehensive pricing strategy to protect margins while remaining competitive. This plan will enable Betterware to mitigate external cost impacts, maintain profitability, and strengthen its market position, further enhancing consumer loyalty.
• Incentives Program: The Associates and Distributors incentive program has been refined to better align rewards with performance, driving increase activity levels, as noted before.

International Expansion

• International operations. We continue to build a strong foundation and establish our presence in the U.S. and Peru, making progress with the strategic initiatives we have planned for each market. We anticipate initial tangible results and more relevant financial contributions from Betterware US by the end of 2025, reflecting investments and projects currently underway in this sizable market. Since these projects began, total investments in the U.S. and Peru have amounted to $80.2 million. Without these investments, Betterware Mexico's EBITDA would have been Ps. 1,047 million, representing an EBITDA margin of 23.3%.

Jafra Mexico

Key Financial and Operating Metrics

 

 

Q3

 

9M

 

2024

2023

 

2024

2023

Net Revenue

$1,623,697

$1,486,816

+9.2%

 

$5,144,830

$4,685,996

+9.8%

Gross Margin

85.7%

83.0%

+274 bps

 

85.5%

82.8%

+275 bps

EBITDA

-$116,882

$209,267

-155.9%

 

$610,716

$755,538

-19.2%

EBITDA Margin

-7.2%

14.1%

-2,127 bps

 

11.9%

16.1%

-420 bps

EBITDA Adj

$318,148

$209,267

+52.0%

 

$1,045,746

$755,538

+38.4%

EBITDA Margin Adj

19.6%

14.1%

+552 bps

 

20.3%

16.1%

+42 bps

 

Associates

 

 

 

 

 

 

 

Avg. Base

403,340

414,968

-2.8%

 

435,027

430,413

+1.1%

EOP Base

421,073

422,956

-0.4%

 

421,073

422,956

-0.4%

Monthly Activity Rate

51.6%

52.2%

-60 bps

 

52.0%

51.7%

+27 bps

Avg. Monthly Order

$2,347

$2,088

+12.4%

 

$2,290

$2,081

+10.0%

Distributors

 

 

 

 

 

 

 

Avg. Base

18,823

18,553

+1.5%

 

18,883

18,812

+0.4%

EOP Base

18,722

18,555

+0.9%

 

18,722

18,555

+0.9%

Monthly Activity Rate

93.2%

94.0%

-79 bps

 

94.2%

94.1%

+1 bps

Avg. Monthly Order

$2,694

$2,236

+20.5%

 

$2,594

$2,319

+11.9%

Highlights

• High Single-digit Growth in Net Revenue. Net revenue for the third quarter increased by 9.2% YoY, also with a cumulative 9.8% increase over the first nine months. These results were primarily driven by YTD increases of 17.2% in Fragrances, 7.9% in Toiletries, and 6.4% in Cosmetics, reflecting the strong performance of Jafra’s best-selling products and key innovations such as the Gii fragrance and the new Dermocosmetic Skin Care line, BioLab. In Q3, the average Associate base contracted 2.8% year-over-year. Net revenue growth was driven by increased productivity and a higher average monthly order (+12.4%). While recruitment and retention remain priorities, the higher-value transactions from the existing Associate network are a positive indicator for future base growth.
• Exceptional Adjusted EBITDA Growth. Adjusted EBITDA grew significantly; 52.0% for the quarter and 38.4% year-to-date, driven by a combination of increased sales, improved gross margins, and operating expense efficiencies. Gross margin expanded by 274 bps for the quarter and 275 bps year-to-date, derived from higher volume manufacturing efficiencies.

Q4 2024 Priorities

• Product Innovation Plan: Jafra has a strong product innovation pipeline for the remainder of the year, with key launches planned. Product innovations introduced this quarter, including BioLab, have already gained market share, positioning Jafra well for continued growth.
• New Catalog Design: A new and improved catalog design was launched in October 2024, which is expected to have a strong impact of the sales growth.
• Enhanced Incentives Program Communication: Jafra’s incentive program communication is also being refined to boost sales force engagement and to drive sponsorship, recruitment, and Consultant retention to achieve sustained growth levels.

Jafra US

Key Financial and Operating Metrics

 

 

Q3

 

9M

 

2024

2023

 

2024

2023

Net Revenue

$241,120

$215,952

+11.7%

 

$680,481

$667,691

+1.9%

Gross Margin

73.3%

74.1%

-81 bps

 

73.6%

76.2%

-257 bps

EBITDA

-$6,462

-$8,138

+20.6%

 

-$9,108

-$38,281

+76.2%

EBITDA Margin

-2.7%

-3.2%

+109 bps

 

-1.3%

-5.7%

+439 bps

 

 

 

 

 

 

 

Associates

 

 

 

 

 

 

 

Avg. Base

30,150

29,608

+1.8%

 

30,173

29,183

+3.4%

EOP Base

29,103

30,489

-4.5%

 

29,103

30,489

-4.5%

Monthly Activity Rate

41.6%

45.1%

-347 bps

 

43.6%

42.4%

+118 bps

Avg. Monthly Order

$233

$228

+2.2%

 

$229

$232

-1.0%

Distributors

 

 

 

 

 

 

 

Avg. Base

1,774

1,642

+8.0%

 

1,743

1,921

-9.3%

EOP Base

1,772

1,645

+7.7%

 

1,772

1,645

+7.7%

Monthly Activity Rate

87.5%

90.4%

-290 bps

 

88.8%

85.1%

+374 bps

Avg. Monthly Order

$233

$217

+7.7%

 

$226

$219

+3.6%

Highlights

• Jafra US Continues to Grow Net Revenues. The business has demonstrated a strong turnaround, delivering double-digit net revenue growth for the second consecutive quarter. Q3 net revenues increased by 11.7%, enabling 1.9% year-to-date growth. Strong Q3 revenue was primarily driven by higher productivity per Associate, and Associate base growth. Jafra US net revenues in USD grew by 3.4% during the quarter, reaching $12.7M, and by 3.2% for the first nine months of the year, totaling $38.4M. It is important to stand out that Jafra US successfully launched a Shopify e-commerce platform in September 2024; a technological development designed to enhance sales. The launch of this new platform temporarily affected our activity levels in September, due to a normal “new platform learning curve”, which we expect to be completed in October.
• Negative EBITDA Performance. Jafra US reported a slight negative EBITDA for the third quarter primarily due to decreased sales in September due to the new platform launch, and from a slightly reduced gross margin vs last year. However, we continue to reduce losses compared to last year, demonstrating progress related to stabilizing the business. While our focus on profitability is now mainly operational leverage from revenue growth, we continue to attack expense reduction strategies to optimize operational efficiencies.

Q4 2024 Priorities

• Brochure Revenue Growth: Q4 2024 growth will be led by further optimization of Jafra’s US brochure, which will include strategic pricing adjustments, refined pagination, and an enhanced promotion mix, together with improved design.
• Skincare Focus – BioLab Dermocosmetics: Jafra US is positioning BioLab Dermocosmetics as a flagship offering to more successfully access increasing demand for premium, science-based skincare. Jafra US expects to significantly boost skincare sector market share by promoting BioLab.
• Promotional Campaigns – “Power Week”: Jafra US is strengthening the execution of “Jafra Power Week”, a nationwide lead-generation campaign aimed at boosting recruitment of Associates and Consultants.

Appendix

Financial Statements

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Final Position

As of September 30, 2024 and 2023

(In Thousands of Mexican Pesos)

Sep 2024

Sep 2023

Assets

 

 

Cash and cash equivalents

316,378

496,068

Trade accounts receivable, net

1,200,117

1,275,837

Accounts receivable from related parties

2,407

48

Inventories

2,504,370

2,178,018

Prepaid expenses

100,303

129,138

Income tax recoverable

67,701

112,215

Derivative Financial Instruments

105,469

0

Other assets

421,875

177,761

Total current assets

4,718,620

4,369,085

Property, plant and equipment, net

2,121,418

2,877,944

Right of use assets, net

294,056

339,446

Deferred income tax

523,568

386,657

Intangible assets, net

1,590,916

1,671,845

Goodwill

1,599,718

1,599,718

Other assets

14,387

53,794

Total non-current assets

6,144,063

6,929,404

Total assets

10,862,683

11,298,489

 

 

 

Liabilities and Stockholders’ Equity

 

 

Short term debt and borrowings

618,279

600,123

Accounts payable to suppliers

2,372,500

1,944,445

Accrued expenses

410,253

391,572

Provisions

778,992

865,213

Value added tax payable

44,614

51,905

Trade accounts payable to related parties

20

0

Statutory employee profit sharing

86,885

104,675

Lease liability

107,609

87,815

Derivative financial instruments

0

25,279

Total current liabilities

4,419,152

4,071,027

Employee benefits

139,701

161,952

Deferred income tax

572,301

783,169

Lease liability

214,098

264,594

Long term debt and borrowings

4,334,713

4,743,980

Total non-current liabilities

5,260,813

5,953,695

Total liabilities

9,679,965

10,024,722

 

Stockholders’ Equity

 

 

Capital stock

321,312

321,312

Share premium account

-25,264

-16,370

Retained earnings

919,658

974,174

Other comprehensive income

-31,508

-3,412

Non-controlling interest

-1,480

-1,937

Total Stockholders’ Equity

1,182,718

1,273,767

Total Liabilities and Stockholders’ Equity

10,862,683

11,298,489

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Profit or Loss and Other Comprehensive Income

For the three-months ended September 30, 2024 and 2023

(In Thousands of Mexican Pesos)

 

 

 

 

Q3 2024

Q3 2023

∆%

Net revenue

3,330,394

3,123,507

6.6%

Cost of sales

959,135

930,636

3.1%

Gross profit

2,371,259

2,192,871

8.1%

 

 

 

 

Administrative expenses

792,483

739,928

7.1%

Selling expenses

928,707

867,743

7.0%

Distribution expenses

155,992

147,089

6.1%

Total expenses

1,877,182

1,754,760

7.0%

 

 

 

 

Other expenses - Sale of fixed assets

435,030

0

100.0%

 

 

 

 

Operating income

59,047

438,111

12.8%

 

 

 

 

Interest expense

-161,352

-207,722

-22.3%

Interest income

2,751

11,850

-76.8%

Unrealized gain in valuation of financial derivative instruments

82,876

54,787

51.3%

Foreign exchange loss, net

-27,586

-50,082

-44.9%

Financing cost, net

-103,311

-191,167

-46.0%

 

 

 

 

Income before income taxes

-44,264

246,944

58.2%

 

 

 

 

 

 

 

 

Income taxes

71,326

50,070

463.6%

 

 

 

 

Net (loss) income including minority interest

-115,590

196,874

-265.8%

Non-controlling interest (loss) gain

-24

117

-120.5%

Net (loss) income

-115,614

196,991

-265.7%

 

 

 

 

 

 

 

EBITDA breakdown (Ps. 591.5 million)

Concept

Q3 2024

Q3 2023

∆%

Net (loss) income including minority interest

-115,590

196,874

-265.8%

(+) Income taxes

71,326

50,070

463.6%

(+) Financing cost, net

103,311

191,167

-46.0%

(+) Depreciation and amortization

97,498

91,313

6.8%

EBITDA

156,545

529,424

-70.4%

EBITDA Margin

4.7%

16.9%

 

(+) Other expenses - Sale of fixed assets

435,030

0

 

Adjusted EBITDA

591,575

529,424

11.7%

Adjusted EBITDA Margin

17.8%

16.9%

 

 

Net adjusted income breakdown

Concept

Q3 2024

Q3 2023

∆%

Net (loss) income including minority interest

-115,614

196,991

-158.7%

(+) Other expenses - Sale of fixed assets

435,030

0

100.0%

(+) Income taxes for the sale of fixed assets

71,983

0

100.0%

(+) Income taxes – deferred

-210,868

0

100.0%

Net adjusted income

180,531

196,874

-8.4%

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Profit or Loss and Other Comprehensive Income

For the nine-months ended September 30, 2024 and 2023

(In Thousands of Mexican Pesos)

 

 

 

 

9M 2024

9M 2023

∆%

Net revenue

10,322,290

9,607,815

7.4%

Cost of sales

2,851,608

2,679,383

6.4%

Gross profit

7,470,682

6,928,432

7.8%

 

 

 

 

Administrative expenses

2,350,939

2,307,435

1.9%

Selling expenses

2,907,457

2,551,742

13.9%

Distribution expenses

500,299

445,455

12.3%

Total expenses

5,758,695

5,304,632

8.6%

 

 

 

 

Other expenses - Sale of fixed assets

435,030

0

100.0%

 

 

 

 

Operating income

1,276,957

1,623,800

-21.4%

 

 

 

 

Interest expense

-496,610

-624,830

-20.5%

Interest income

20,985

39,338

-46.7%

Unrealized gain (loss) in valuation of financial derivative instruments

153,389

-9,950

-1641.6%

Foreign exchange loss, net

-88,839

-99,190

-10.4%

Financing cost, net

-411,075

-694,632

-40.8%

 

 

 

 

Income before income taxes

865,882

929,167

-6.8%

 

 

 

 

Income taxes

386,534

288,839

33.8%

 

 

 

 

Net income including minority interest

479,348

640,328

-25.1%

Non-controlling interest (loss) gain

-48

3,030

-101.6%

Net income

479,300

643,358

-25.5%

 

 

 

 

 

 

 

EBITDA breakdown (Ps. 2,003 million)

Concept

9M 2024

9M 2023

∆%

Net income including minority interest

479,348

640,328

-58.1%

(+) Income taxes

386,534

288,839

106.8%

(+) Financing cost, net

411,075

694,632

-40.8%

(+) Depreciation and amortization

291,115

277,617

4.9%

EBITDA

1,568,072

1,901,417

-17.5%

EBITDA Margin

15.19%

19.79%

 

(+) Other expenses - Sale of fixed assets

435,030

0

 

Adjusted EBITDA

2,003,102

1,901,417

5.3%

Adjusted EBITDA Margin

19.4%

19.8%

 

 

Net adjusted income breakdown

Concept

9M 2024

9M 2023

∆%

Net (loss) income including minority interest

479,300

643,358

-25.5%

(+) Other expenses - Sale of fixed assets

435,030

0

100.0%

(+) Income taxes for the sale of fixed assets

71,983

0

100.0%

(+) Income taxes – deferred

-210,868

0

100.0%

Net adjusted income

775,445

643,358

20.5%

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Cash Flows

For the nine-months ended September 30, 2024 and 2023

(In Thousands of Mexican Pesos)

9M 2024

9M 2023

Cash flows from operating activities:

 

 

Profit for the period

479,348

640,328

 

 

 

Adjustments for:

 

 

Income tax expense recognized in profit of the year

386,534

288,839

Depreciation and amortization of non-current assets

291,114

277,617

Interest income recognized in profit or loss

-13,554

-39,337

Interest expense recognized in profit or loss

489,179

624,830

Unrealized loss in valuation of financial derivative instruments

-153,389

9,950

Share-based payment expense

-8,894

-3,699

Loss (gain) on disposal of equipment

699,176

-2,483

Currency effect

-17,021

-5,494

Movements in non- controlling interest

103

-90

Other gains and losses

0

3,100

Movements in working capital:

 

 

Trade accounts receivable

-127,662

-304,775

Trade accounts receivable from related parties

-2,303

13

Inventory, net

-470,236

-55,348

Prepaid expenses and other assets

-170,656

-47,968

Accounts payable to suppliers and accrued expenses

668,348

656,184

Provisions

-25,756

71,942

Value added tax payable

-73,747

-37,237

Statutory employee profit sharing

-45,970

-30,623

Trade accounts payable to related parties

20

-96,859

Income taxes paid

-633,554

-322,241

Employee benefits

12,551

8,045

Net cash generated by operating activities

1,283,631

1,634,694

 

 

 

Cash flows from investing activities:

 

 

Payments for property, plant and equipment, net

-174,996

-54,082

Proceeds from disposal of property, plant and equipment, net

126,836

18,662

Interest received

13,554

39,337

Net cash (used in) generated by investing activities

-34,606

3,917

 

 

 

Cash flows from financing activities:

 

 

Repayment of borrowings

-2,071,500

-6,593,695

Proceeds from borrowings

1,945,000

5,708,974

Interest paid

-497,796

-529,381

Bond issuance costs

0

-8,003

Lease payment

-109,541

-86,958

Dividends paid

-748,540

-449,124

Net cash used in financing activities

-1,482,377

-1,958,187

Net decrease in cash and cash equivalents

-233,352

-319,576

Cash and cash equivalents at the beginning of the period

549,730

815,644

Cash and cash equivalents at the end of the period

316,378

496,068

Key Operating Metrics

Betterware Mexico

 

Q2 2023

Q3 2023

Q4 2023

Q1 2024

Q2 2024

Q3 2024

Associates

 

 

 

 

 

 

Avg. Base

753,743

768,042

756,250

716,645

713,144

694,277

EOP Base

756,637

759,310

741,170

724,707

699,033

700,893

Monthly Activity Rate

66.7%

65.2%

66.0%

67.7%

66.4%

66.3%

Avg. Monthly Order

$1,877

$1,823

$1,959

$2,052

$2,027

$2,034

Monthly Growth Rate

15.2%

15.7%

14.9%

15.1%

13.8%

15.7%

Monthly Churn Rate

15.5%

15.5%

15.7%

15.8%

15.0%

15.6%

Distributors

 

 

 

 

 

 

Avg. Base

40,825

42,551

42,369

42,886

44,953

44,639

EOP Base

41,981

41,932

41,825

44,482

45,009

43,939

Monthly Activity Rate

98.1%

97.9%

98.1%

98.5%

98.0%

98.0%

Avg. Monthly Order

$23,440

$21,944

$23,518

$23,582

$21,669

$21,531

Monthly Growth Rate

10.7%

10.4%

9.9%

11.8%

11.4%

10.4%

Monthly Churn Rate

9.1%

10.4%

10.0%

9.7%

11.0%

11.2%

Jafra Mexico

 

Q2 2023

Q3 2023

Q4 2023

Q1 2024

Q2 2024

Q3 2024

Associates

 

 

 

 

 

 

Avg. Base

427,289

414,968

461,712

469,290

432,450

403,340

EOP Base

424,435

422,956

467,736

451,692

419,931

421,073

Monthly Activity Rate

51.2%

52.2%

52.9%

53.7%

50.50%

51.6%

Avg. Monthly Order

$2,091

$2,088

$2,181

$2,238

$2,284

$2,347

Monthly Growth Rate

8.9%

10.5%

11.5%

9.5%

8.4%

12.0%

Monthly Churn Rate

9.1%

10.6%

8.3%

10.6%

10.8%

11.9%

Distributors

 

 

 

 

 

 

Avg. Base

18,853

18,553

18,576

18,927

19,073

18,823

EOP Base

18,721

18,555

18,719

19,159

19,035

18,722

Monthly Activity Rate

94.0%

94.0%

95.3%

96.0%

93.10%

93.2%

Avg. Monthly Order

$2,463

$2,236

$2,624

$2,396

$2,693

$2,694

Monthly Growth Rate

1.0%

1.1%

1.4%

1.6%

0.7%

0.9%

Monthly Churn Rate

1.4%

1.4%

1.1%

0.8%

0.8%

1.5%

Jafra US

 

Q2 2023

Q3 2023

Q4 2023

Q1 2024

Q2 2024

Q3 2024

Associates

 

 

 

 

 

 

Avg. Base

28,541

29,608

31,268

29,506

30,864

30,150

EOP Base

29,921

30,489

31,117

29,470

31,026

29,103

Monthly Activity Rate

44.4%

45.1%

43.8%

42.4%

46.7%

41.6%

Avg. Monthly Order (USD)

$235

$228

$231

$223

$232

$233

Monthly Growth Rate

12.9%

14.5%

12.5%

11.3%

14.4%

11.2%

Monthly Churn Rate

11.5%

13.8%

11.5%

13.1%

12.5%

13.7%

Distributors

 

 

 

 

 

 

Avg. Base

2,041

1,642

1,782

1,728

1,726

1,774

EOP Base

1,760

1,645

1,793

1,674

1,766

1,772

Monthly Activity Rate

83.8%

90.4%

90.2%

88.3%

90.7%

87.5%

Avg. Monthly Order (USD)

$220

$217

$215

$217

$229

$233

Monthly Growth Rate

2.6%

6.3%

7.9%

4.6%

8.5%

5.8%

Monthly Churn Rate

7.6%

8.4%

5.0%

6.9%

6.7%

5.7%

Key Financial Metrics

 

Consolidated

 

Q2 2023

Q3 2023

Q4 2023

Q1 2024

Q2 2024

Q3 2024

Net Revenue

$3,220,097

$3,123,507

$3,401,692

$3,602,503

$3,389,393

$3,330,394

Gross Margin

73.3%

70.2%

70.0%

73.6%

72.2%

71.2%

EBITDA

$717,433

$529,424

$819,484

$755,390

$656,136

$591,575

EBITDA Margin

22.3%

16.9%

24.1%

21.0%

19.4%

17.8%

Net Income

$258,370

$196,991

$406,104

$294,146

$300,768

$108,548

Free Cash Flow

$936,121

$1,134,621

$1,628,456

$180,217

$522,210

$1,235,471

Betterware Mexico

 

Q2 2023

Q3 2023

Q4 2023

Q1 2024

Q2 2024

Q3 2024

Net Revenue

$1,444,406

$1,420,739

$1,472,480

$1,555,027

$1,476,375

$1,465,577

Gross Margin

61.8%

56.2%

50.2%

60.00%

56.4%

54.8%

EBITDA

$443,508

$328,295

$250,342

$382,107

$304,467

$279,889

EBITDA Margin

30.7%

23.1%

17.0%

24.60%

20.6%

19.1%

Jafra Mexico

 

Q2 2023

Q3 2023

Q4 2023

Q1 2024

Q2 2024

Q3 2024

Net Revenue

$1,536,775

$1,486,816

$1,668,956

$1,849,996

$1,671,137

$1,623,697

Gross Margin

83.3%

83.0%

86.5%

85.00%

86.0%

85.7%

EBITDA

$268,724

$207,985

$532,780

$383,120

$344,478

$318,148

EBITDA Margin

17.5%

14.0%

31.9%

20.70%

20.6%

19.6%

Jafra US

 

Q2 2023

Q3 2023

Q4 2023

Q1 2024

Q2 2024

Q3 2024

Net Revenue

$238,916

$215,952

$260,256

$197,480

$241,881

$241,120

Gross Margin

77.8%

74.1%

74.4%

74.00%

73.6%

73.3%

EBITDA

$5,201

($8,138)

$37,033

($9,838)

$7,192

($6,462)

EBITDA Margin

2.2%

(3.2%)

14.0%

(5.00%)

3.0%

-2.7%

Use of Non-IFRS Financial Measures This announcement includes certain references to EBITDA, EBITDA Margin, Net Debt: EBITDA: defined as profit for the year adding back the depreciation of property, plant, and equipment and right of use assets, amortization of intangible assets, financing cost, net and total income taxes. EBITDA Margin: is calculated by dividing EBITDA by net revenue. EBITDA and EBITDA Margin are not measures recognized under IFRS and should not be considered as an alternative to, or more meaningful than, consolidated net income for the year as determined in accordance with IFRS or as indicators of our operating performance from continuing operations. Accordingly, readers are cautioned not to place undue reliance on this information and should note that these measures as calculated by the Company, may differ materially from similarly titled measures reported by other companies. BeFra believes that these non-IFRS financial measures are useful to investors because (i) BeFra uses these measures to analyze its financial results internally and believes they represent a measure of operating profitability and (ii) these measures will serve investors to understand and evaluate BeFra’s EBITDA and provide more tools for their analysis as it makes BeFra’s results comparable to industry peers that also prepare these measures.

Definitions: Operating Metrics

Starting Q2 2024, the Company will report salesforce under the same name for all business units, Distributors (previously stated as Leaders in Jafra) and Associates (previously stated as Consultants for Jafra). It is important to note that the metrics are calculated with the same method as previous quarters and the reference name change has no adverse effect on the results of the operating metrics reported by the Company.

Betterware (Associates and Distributors) Avg. Base: Weekly average Associate/Distributor base EOP Base: Associate/Distributor base at the end of the period Weekly Churn Rate: Average weekly data. Total Associates/Distributors lost during the period divided by the beginning of the period Associate/Distributor base. Weekly Activity Rate: Average weekly data. Active Associates/Distributors divided by ending Associate/Distributor base. Avg. Weekly Order: Average weekly data. Total Revenue divided by number of active Associates/Distributors

Jafra (Associates and Distributors) Avg. Base: Monthly average Associate/Distributor base EOP Base: Associate/Distributor base at the end of the period Monthly Churn Rate (Associates): Average monthly data. Total Associates lost during the period divided by the number of active Associates 4 months prior. An Associate is terminated only after 4 months of inactivity. Monthly Churn Rate (Distributors): Average monthly data. Total Distributors lost during the period divided by end of period Distributors’ base. Monthly Activity Rate: Average monthly data. Active Associate/Distributor divided by the end of period Associate/Distributor base. Avg. Monthly Order (Associates): Average monthly data. Total Catalogue Revenue divided by number of Associates orders. Avg. Monthly Order (Distributors): Average monthly data. Total Distributors Revenue divided by number of Distributors orders.

About Betterware de México, S.A.P.I. de C.V. Founded in 1995, Betterware de Mexico is the leading direct-to-consumer company in Mexico focused on offering innovative products that solve specific needs related to household organization, practicality, space-saving, and hygiene. Through the acquisition of JAFRA on April 7, 2022, the Company now offers a leading brand of direct-to-consumer in the Beauty market in Mexico and the United States where it offers Fragrances, Color & Cosmetics, Skin Care, and Toiletries. The combined company possesses an asset-light business model with low capital expenditure requirements and a track record of strong profitability, double digit rates of revenue growth and free cash flow generation. Today, the Company distributes its products in Mexico and in the United States of America.

Forward-Looking Statements

This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “should”, “would”, “plan”, “predict”, “potential”, “seem”, “seek,” “future,” “outlook”, and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The reader should understand that the results obtained may differ from the projections contained in this document and that many factors could cause our actual activities or results to differ materially from the activities and results anticipated in forward looking statements. For this reason, the Company assumes no responsibility for any indirect factors or elements beyond its control that might occur inside Mexico or abroad and which might affect the outcome of these projections and encourages you to review the ‘Cautionary Statement’ and the ‘Risk Factor’ sections of our annual report on Form 20-F for the year ended December 31, 2020 and any of the Company’s other applicable filings with the Securities and Exchange Commission for additional information concerning factors that could cause those differences

The Company undertakes no obligation and does not intend to update these forward-looking statements to reflect events or circumstances occurring after the date hereof. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Further information on risks and uncertainties that may affect the Company’s operations and financial performance, and the forward statements contained herein, is available in the Company’s filings with the SEC. All forward-looking statements are qualified in their entirety by this cautionary statement.

Q3 2024 Conference Call Management will hold a conference call with investors on October 24th, 2024, at 3:30 pm Mexico City Time / 5:30 pm Eastern Time (EST). For anyone who wishes to join live, the dial-in information is: Toll Free: 1-877-451-6152 Toll/International: 1-201-389-0879 Conference ID: 13749450

If you wish to listen to the replay of the conference call, please see instructions below: Toll Free: 1-844-512-2921 Toll/International: 1-412-317-6671 Replay Pin Number: 13749450

View source version on businesswire.com: https://www.businesswire.com/news/home/20241024857063/en/

Company: BeFra IR ir@better.com.mx +52 (33) 3836 0500 Ext. 2011

InspIR: Investor Relations Ivan Peill ivan@inspirgroup.com