The Military Channel Becomes a USO World Partner
08 Febrero 2005 - 12:39PM
PR Newswire (US)
The Military Channel Becomes a USO World Partner WASHINGTON, Feb. 8
/PRNewswire/ -- The USO announced today that the Military Channel,
a wholly owned network of Discovery Communications, Inc., has
become its newest World Partner with an in-kind donation of
services that will help the USO publicize its mission of support to
U.S. military personnel around the world. (Logo:
http://www.newscom.com/cgi-bin/prnh/20031119/USO ) Under the scope
of the partnership, the Military Channel will air USO public
service announcements, produce a series of vignettes about the USO,
and support other core USO programs and services. "We are proud of
our partnership with the Military Channel, and we look forward to
working with a company that is known for its quality programming
around the world," said Edward A. Powell, president and CEO of USO
World Headquarters. In January, Discovery Communications revamped
its programming lineup, transforming its Discovery Wings Channel to
the Military Channel. While Discovery Wings focused exclusively on
aviation, the Military Channel features a dramatically broadened
programming mission and an all new on-air look. The Military
Channel also provides information about military personnel and
hardware, allowing viewers to experience and understand the human
drama, courage, innovation and long-held traditions of the
military. About the USO: For 64 years, the USO (United Service
Organizations) has been providing morale and recreation-type
services to U.S. military personnel and their families. The USO is
a congressionally chartered, nonprofit organization and is not a
government agency. The USO is supported by World Partners Avon
Products, Inc., AT&T Corporation, BAE SYSTEMS, Bass Pro Shops,
Build-A-Bear Workshop, Clear Channel Communications, The Coca-Cola
Company, Computer Systems Center, Inc., The Walt Disney Company,
Johnson & Johnson Consumer Companies, Inc., Lockheed Martin
Corporation, Military Channel, Morgan Stanley, National Football
League, Northwest Airlines, Inc., Reader's Digest, Sara Lee, S
& K Sales Company, and The USAA Foundation. Other
organizations, including the United Way and Combined Federal
Campaign (CFC- 0600), have joined thousands of individual donors to
support the USO. For more information on the USO, please visit our
Web site at http://www.uso.org/. About Discovery Communications,
Inc.: Discovery Communications, Inc. is the leading global
real-world media and entertainment company. DCI has grown from its
core property, the Discovery Channel, first launched in the United
States in 1985, to current global operations in more than 160
countries and territories with over one billion cumulative
subscribers. DCI's 60 networks of distinctive programming represent
21 entertainment brands including TLC, Animal Planet, Travel
Channel, Discovery Health Channel, Discovery Kids, Discovery Times
Channel, The Science Channel, Military Channel, Discovery Home
Channel, Discovery en Espanol, Discovery HD Theater and FitTV.
DCI's other properties consist of Discovery Education,
Discovery.com and 120 Discovery Channel retail stores. DCI also
distributes BBC America in the United States. DCI's ownership
consists of four shareholders: Liberty Media Corporation (NYSE:L),
Cox Communications, Inc. (NYSE:COX), Advance/Newhouse
Communications and John S. Hendricks, the Company's Founder and
Chairman. http://www.newscom.com/cgi-bin/prnh/20031119/USO
http://photoarchive.ap.org/ DATASOURCE: USO CONTACT: Matt Katzive
of Discovery Communications, Inc., +1-240-662-2942, ; or Christine
Phillip of the USO, +1-703-908-6485, Web site: http://www.uso.org/
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