Snapchat Boosts Brand Opportunities: Unveils Sprinklr as First Partner Supporting Public Profiles
27 Junio 2024 - 7:00AM
Business Wire
Sprinklr is the first Snapchat partner that
helps brands manage all organic and paid Snapchat content in one
place.
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced
support for Snapchat Public Profiles for Businesses in Sprinklr
Marketing. Brands can post Snapchat Stories, publish Spotlight
Content, and promote this organic content with ads all in Sprinklr,
saving time and reducing costs while engaging a powerful audience
of Gen Z and Millennials.
“Snapchat is a platform designed around authentic connections
with your real friends and family. This type of environment is a
natural fit for brands looking to build customer loyalty, and we’re
committed to making it easier for brands to be part of our
community,” said Patrick Harris, President of Americas, Snap
Inc. “This expanded partnership with Sprinklr will enhance our
ability to help brands find success on Snapchat. We look forward to
driving awareness, engagement, and meaningful business
results.”
“With hundreds of millions of daily active users, Snapchat is an
important platform to reach consumers with significant buying
power,” said Sprinklr Founder and Co-CEO, Ragy Thomas. “The
most crucial step brands can take to optimize their Snapchat
content is managing it in one, unified platform. Brands can use
Sprinklr’s single, unified AI-powered platform to easily plan,
execute, and measure both organic and paid strategies that create
engaging customer experiences on Snapchat.”
With over 800 million monthly active users, Snapchat reaches
more than 90 percent of 13- to 24-year-olds in over 25 countries.
To tap into this powerful audience with advertisements, brands are
encouraged to have a Public Profile that gives them a permanent
home on Snapchat where they can be discovered publicly, grow a
subscriber base, attract new customers, and sell products.
Brands have been able to manage Snapchat Ads within the Sprinklr
platform since 2016. With the integration of Public Profiles,
Sprinklr aims to help its customers achieve the following
benefits:
- Save Time and Reduce Costs: Manage publishing and
reporting for multiple Public Profiles in one Sprinklr platform.
Today, many enterprises have many Public Profiles for multiple
brands, with metrics in disparate locations. With Sprinklr,
companies can easily publish content and gain full visibility into
performance across multiple brands.
- Mitigate Risk: Help confirm content aligns with brand
guidelines using Sprinklr’s AI-powered content approval paths and
message compliance scoring.
- Achieve Omnichannel Insight: Seamlessly integrate all
social media channels and customer touchpoints in Sprinklr to gain
a holistic view of customers’ activities and help drive consistent,
personalized interactions.
Additional Information:
- Learn more about Snapchat Public Profiles for Businesses.
- Dig into Sprinklr Marketing.
- Check out a Snapchat and Sprinklr customer story, here.
About Sprinklr Sprinklr is a leading enterprise software
company for all customer-facing functions. With advanced AI,
Sprinklr's unified customer experience management (Unified-CXM)
platform helps companies deliver human experiences to every
customer, every time, across any modern channel. Headquartered in
New York City with employees around the world, Sprinklr works with
more than 1,700 valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 60% of the Fortune 100.
Sprinklr's value to the enterprise is simple: We un-silo teams to
make customers happier.
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version on businesswire.com: https://www.businesswire.com/news/home/20240627483764/en/
Press Contact Austin DeArman PR@Sprinklr.com
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