Hilton Unveils Name for New Long-Stay Brand: LivSmart Studios by Hilton
09 Enero 2024 - 7:03AM
Business Wire
Built to accommodate guest stays of 20 nights
or more, the lower midscale, extended-stay solution already has
more than 350 deals in various stages of negotiation
Hilton (NYSE: HLT) today announced LivSmart Studios by Hilton as
the official name of its new studio apartment-style, extended-stay
hotel brand. Created for the long-stay guest who never stopped
traveling, even throughout the pandemic, LivSmart Studios has
received tremendous interest from owners and developers in just six
months and currently boasts more than 350 deals in various stages
of negotiation. In fact, construction in Kokomo, Ind. broke ground
less than five months after the brand was first announced, marking
the first hotel under construction for the LivSmart Studios
brand.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240109623440/en/
LivSmart Studios by Hilton is the newest
addition to Hilton's portfolio of 22 world-class brands. (Photo:
Hilton)
LivSmart Studios by Hilton is the newest addition to Hilton's
portfolio of 22 world-class brands. The lower midscale,
extended-stay solution provides a reliable and consistent
foundation for the long stay, allowing guests to make the most of
every day.
“From luxury to premium economy, Hilton has a rich history of
strategically building brands for every guest and every travel
occasion,” said Chris Silcock, president, global brands and
commercial services, Hilton. “At Hilton, we continue to innovate
our brands to meet the needs of the ever-evolving traveler, and we
are excited to find an opportunity to better serve the long-stay
guest with LivSmart Studios.”
“After much anticipation, we’re thrilled to announce that
LivSmart Studios by Hilton is official,” said Isaac Lake, brand
leader, LivSmart Studios by Hilton. “With a resilient $300 billion
workforce travel market, the extended-stay segment continues to
grow. It has never been as primed as it is now for this long-stay
brand, and we’re thrilled with the initial excitement we’ve
received from owners.”
LivSmart Studios hotels address a clear void in the market by
targeting an underserved segment of guests staying 20 nights or
more. This intentional approach positions LivSmart Studios as a
disruptive force in the extended stay market by meeting the
distinct needs of longer-term guests with essential amenities for
an exceptional stay experience. Long-stay travelers can expect
three signature elements, including:
- Deliberate Design: Long-stay guests will be welcomed by
the hotel’s inviting exterior of warm wood tones and a modern
farmhouse-inspired palette with light industrial touches.
Properties will also feature outdoor patios outfitted with grills,
a communal fire pit and comfortable seating to make it truly feel
like home.
- Spacious Studio Apartment-Style Accommodations: The
adaptable layout of the thoughtfully crafted suites will provide
comfort and functionality. Each room will feature spacious
bathrooms, ample storage space, efficient closet design, and
movable, multi-purpose furniture that allows guests to utilize the
space as a place to work and rest. The kitchen area is also
especially important to long-stay travelers and will include a
fully equipped kitchen with a full-sized refrigerator, dishwasher,
microwave, two-burner stovetop and more.
- Nontraditional Lobby Experience: The brand’s
hyper-functional lobby allows sight lines from the front desk to
the fitness and laundry areas, as well as a simple retail market,
creating a safe and welcoming environment for long-stay guests
looking to grab a great cup of coffee, fit in a workout or start
their laundry.
LivSmart Studios by Hilton will participate in Hilton Honors,
Hilton’s award-winning guest loyalty program for the company’s
portfolio of nearly 7,400 properties worldwide. Members who book
directly with Hilton have access to instant benefits, including a
flexible payment slider that allows members to choose nearly any
combination of Points and money to book a stay, exclusive member
discounts, free standard Wi-Fi and the Hilton Honors mobile
app.
In October, Hilton celebrated the groundbreaking of the brand’s
first hotel. Construction on the future 137-room property in
Kokomo, Indiana is expected to open by late summer of 2024.
For more information about LivSmart Studios by Hilton, visit
stories.hilton.com/LivSmartStudios.
About LivSmart Studios by Hilton
The latest addition to the Hilton portfolio, LivSmart Studios by
Hilton is a lower midscale, long-stay hotel brand offering
simplicity, consistency and convenience to guests who may be
traveling for weeks or months at a time. LivSmart Studios creates a
space where guests can seamlessly maintain their daily routines
while also immersing themselves in the local community. Each
property will feature a streamlined public area filled with natural
light that includes a simple retail market, a large guest laundry
room and a state-of-the-art fitness center. There will also be a
spacious outdoor gathering area, which includes a fire pit, grills,
and comfortable seating for guests looking to connect. Guest studio
suites include a fully equipped kitchen with a full-sized
refrigerator, dishwasher, microwave, and two-burner cooktop, along
with ample storage options for the long-stay traveler. Learn more
about LivSmart Studios by Hilton at
stories.hilton.com/LivSmartStudios.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with
a portfolio of 22 world-class brands comprising nearly 7,400
properties and more than 1.1 million rooms, in 124 countries and
territories. Dedicated to fulfilling its founding vision to fill
the earth with the light and warmth of hospitality, Hilton has
welcomed over 3 billion guests in its more than 100-year history,
was named the No. 1 World’s Best Workplace by Great Place to Work
and Fortune and has been recognized as a global leader on the Dow
Jones Sustainability Indices for seven consecutive years. Hilton
has introduced industry-leading technology enhancements to improve
the guest experience, including Digital Key Share, automated
complimentary room upgrades and the ability to book confirmed
connecting rooms. Through the award-winning guest loyalty program
Hilton Honors, the more than 173 million members who book directly
with Hilton can earn Points for hotel stays and experiences money
can't buy. With the free Hilton Honors app, guests can book their
stay, select their room, check in, unlock their door with a Digital
Key and check out, all from their smartphone. Visit
stories.hilton.com for more information, and connect with Hilton on
Facebook, Twitter, LinkedIn, Instagram and YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240109623440/en/
Caroline Logan Hilton Global Brand Communications
Caroline.Logan@hilton.com
Hilton Worldwide (NYSE:HLT)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Hilton Worldwide (NYSE:HLT)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024