New national campaign asks people to help
lower the price wildlife pay for biodiversity loss and climate
change.
TORONTO, Sept. 27,
2024 /CNW/ - Wildlife is paying the price for
biodiversity loss and climate change. But dropping species
populations, reductions in habitat and rising temperatures are not
a done deal if we act now.
That's the message of World Wildlife Fund Canada's new national
campaign: Save Big.
Created with agency MRM, Save Big borrows the
hard-hitting copy and design style of retail to tap into our fear
of missing out (FOMO) and rouse the sense of urgency needed to
recover wildlife, fight climate change and get our future back on
track.
Catchy sales slogans tell how Regenerate Canada, WWF-Canada's 10-year conservation plan
to reverse wildlife loss and fight climate change, has been
successfully restoring and protecting habitats since 2021— and
retail tactics invite people across the country to join in the huge
habitats savings themselves for as little as $4.99/month or by taking tangible action for
nature.
For more ways to Save Big, visit
wwf.ca/savebig.
"To recover wildlife and fight climate change, we need to
protect, steward and restore nature. Now three years into our plan
to Regenerate Canada, we want to show that not only is change
possible—but it is happening across the country. Salmon are
returning to the rivers where they spawn, forests are being
restored after wildfires, and stronger protections are being
delivered for southern resident killer whales, beluga, narwhal,
barren-ground caribou and other species at risk across the
country," says Megan Leslie,
WWF-Canada president and CEO.
"We hope Canadians will join us in saving big for wildlife, for
nature, for climate and for people. Because the cost of inaction is
just too high."
"We're grateful for our relationship with WWF-Canada and the
collaborative efforts that led us to this campaign. With Save Big
we have the exciting opportunity to apply MRM's creative commerce
expertise directly to WWF's all-important cause and highlight the
incredible ambitions of their Regenerate Canada plan," says
Jennifer Steinmann, President of MRM
Canada.
About Regenerate Canada:
Nature is a must-have for wildlife and our most effective tool
to fight biodiversity loss and climate change. Over the next
decade, drawing from scientific analysis and Indigenous guidance,
WWF-Canada's conservation efforts will drive toward three ambitious
goals, designed get our future back on track.
- Restore at least one million hectares,
regenerating lost complex ecosystems that provide essential
wildlife habitat and capture carbon in nature.
- Steward or protect at least 100 million
hectares of vital ecosystems for wildlife and
communities.
- Reduce carbon emissions by 30 million
tonnes by supporting and implementing innovative
nature-based solutions in carbon-rich habitats.
About WWF-Canada
WWF-Canada is committed to equitable and effective conservation
actions that restore nature, reverse wildlife loss and fight
climate change. We draw on scientific analysis and Indigenous
guidance to ensure all our efforts connect to a single goal: a
future where wildlife, nature and people thrive. For more
information visit wwf.ca.
About MRM
MRM is a world-class modern relationship marketing agency
that delivers transformative creative solutions at the intersection
of business, culture, and technology. MRM operates in a
borderless, integrated way, to allow for greater collaboration and
velocity—all to the service of helping businesses build
enduring brand relationships with people. MRM is a
McCann Worldgroup Power Brand and a part of the
Interpublic Group of companies (NYSE: IPG), and spans 35 offices
across North America, Latin America, Europe, the Middle
East, and Asia Pacific. For
more information, please visit www.mrm.com
SOURCE World Wildlife Fund Canada