Oracle Fusion Sales provides sellers with
AI-powered recommendations and guided steps to close deals
faster
AUSTIN,
Texas, July 26, 2022 /PRNewswire/
-- Oracle today announced the next generation of Oracle Fusion
Sales, a sales automation application that identifies
high-quality sales opportunities and guides sellers to close deals
faster. Part of Oracle Fusion Cloud Customer Experience
(CX) and powered by artificial intelligence (AI), Fusion Sales
automatically provides sellers with quotes, proposals, and
recommended steps to help them increase productivity, close more
deals, and instill confidence among
buyers.
Nearly one third of sellers struggle to close deals and meet
quotas, according to a recent study conducted by CRM analyst firm
Beagle Research Group in partnership with Oracle. The study, "Does
Your CRM Leave Money on the Table," highlights the struggles that
sellers face with customer churn and archaic sales processes. In
turn, sellers have noted that they are open to greater automation
and trust AI to take on greater responsibilities, including
qualifying leads (70 percent), identifying priority deals (60
percent), and tracking deal progress (80 percent).
"Traditional CRM systems were designed to be a system of record
for planning and forecasting versus a tool to help sellers sell
more. As a result, sellers spend countless hours on data entry and
administration that stunts sales productivity," said Rob Tarkoff, executive vice president and
general manager, Oracle Fusion Cloud Customer Experience (CX).
"Applying 40 plus years of data and business process expertise, we
have done the heavy lifting to engineer the next era of CRM. Oracle
Fusion Sales removes the manual steps in the B2B sales process to
help sellers close more deals faster and more efficiently."
Oracle Fusion Sales provides sellers with:
- Step-by-Step Guided Processes: Sellers can onboard
faster and improve productivity with a guided step-by-step process
to help engage with accounts, progress opportunities, and close
deals faster. Customers can choose to base the processes on best
practices set by leadership or customizable, industry-specific
templates.
- Conversation Ready Opportunities: Sellers can automate
the process of re-qualifying and converting marketing leads into
opportunities. Connected to Oracle Fusion Marketing, Fusion Sales
automatically creates highly qualified leads and then passes them
to sellers for follow-up.
- Automated Quotes and Proposals: Sellers automatically
receive initial quotes, proposals, and implementation schedules
when opportunities are created. The quotes are automatically
updated throughout the sales process as a deal progresses and are
based on historical data that includes prior successful deals, a
customer's industry, and other account attributes.
- Intelligent Content Recommendations: Sellers can
automatically receive marketing-approved content that is most
likely to progress the sale. This saves sellers' and buyers' time
at each step in the sales process and puts the right offers and
answers to commonly asked questions directly in the seller's
hands.
- Digital Sales Rooms: Sellers can improve the buying
experience and better engage buyers by building personalized
microsites. Helpful resources like quotes, past contracts,
reference stories, and details for past or upcoming Zoom meetings
are aggregated to help move buyers closer to a purchasing decision.
As buyers use Digital Sales Rooms, sales operations can capture
buying signals and other customer engagement data that can inform
sales insights, internal training and enablement, and drive future
deal success.
- Advanced Revenue Intelligence: Sales leaders can easily
access and report on business trends, spot outliers, and monitor
customer sentiment and sales performance with Oracle Fusion CX
Analytics. Fusion Sales provides a complete view across the
business being able to pull in data from sales, marketing, service,
finance, and HR all without support from IT.
What Customers and Partners are Saying About Fusion
Sales
"CRM is an integral tool especially as we sell complex and
expensive equipment and software solutions in 180 countries across
the globe. We used to stitch together sales insights from an array
of applications, Excel spreadsheets, and post-it notes. It wasn't
an efficient process," said Samantha
Mohr, vice president, inside sales, Ricoh. "Oracle Fusion
Sales provides our sellers with a guided experience that focuses
their time and improves deal success by delivering better insights
to help us adapt to market shifts faster."
"Our customers are always searching for new approaches that
drive real value and instill confidence in buyers. Oracle Fusion
Sales helps solve significant challenges of the B2B selling
environment with a boundaryless, adaptable, and radically human
engineered architecture" said Andrea Cesarini, Europe Oracle
business group lead, Accenture. "Having partnered for over 30 years
now, Accenture and Oracle bring unparalleled innovation, industry,
and technology acumen to our joint clients."
To learn more, please tune into Oracle Live on July 26, 2022, here.
Part of Oracle Fusion Cloud Applications Suite, Oracle
Fusion Cloud Customer Experience (CX) connects data across
advertising, marketing, sales, and service to make every customer
interaction matter. Going beyond traditional CRM, learn about
how Oracle Advertising and CX helps businesses
improve customer experience and build brand
loyalty.
About Oracle
Oracle offers integrated suites of
applications plus secure, autonomous infrastructure in the Oracle
Cloud. For more information about Oracle (NYSE: ORCL), please visit
us at oracle.com.
Trademarks
Oracle, Java, and MySQL are registered
trademarks of Oracle Corporation.
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SOURCE Oracle