Bell extends its 5G leadership by deploying the first AWS
Wavelength Zone at the edge of Canada's most awarded and
fastest-ranked 5G network
MONTRÉAL, April 26,
2022 /CNW Telbec/ - Bell today announced the launch
of the first public multi-access edge computing (MEC) with AWS
Wavelength in Canada. Building on
Bell's agreement with AWS, announced last year, together the two
companies are deploying AWS Wavelength Zones throughout the country
at the edge of Bell's 5G network starting in Toronto.
Bell Public MEC with AWS Wavelength embeds AWS compute and
storage services at the edge of the Bell 5G network, closer to
mobile and connected devices where data is generated and consumed.
This enables software developers and businesses to take full
advantage of the high speed and low latency of Bell's 5G network
and the cloud with AWS to build innovative, low-latency solutions
that leverage real-time visual data processing, augmented/virtual
reality (AR/VR), artificial intelligence and machine learning
(AI/ML), advanced robotics, and much more.
Network infrastructure is the backbone for Canadian businesses
today as they innovate and advance in the digital age.
Organizations across retail, transportation, manufacturing, media
& entertainment and more can unlock new growth opportunities
with 5G and MEC to be more agile, drive efficiency, and transform
customer experiences.
Optimized for MEC applications, AWS Wavelength deployed on
service providers' 5G networks provides seamless access to cloud
services running in AWS Regions. By doing so, AWS Wavelength
minimizes the latency and network hops required to connect from a
5G device to an application hosted on AWS. AWS Wavelength is now
available in Canada, the United States, the United Kingdom, Germany, South
Korea, and Japan in
partnership with global communications service providers.
Creating an immersive shopping
experience with Bell 5G
Increasingly, retailers want to offer omni-channel shopping
experiences so that consumers can access products, offers, and
support services on the channels, platforms, and devices they
prefer. For instance, there's a growing appetite for online
shopping to replicate the in store experience – particularly for
apparel retailers. These kinds of experiences require seamless
connectivity so that customers can easily and immediately pick up
on a channel after they leave another channel to continue the
experience. These experiences also must be optimized for
high-quality viewing and interactivity.
Rudsak worked with Bell and AWS to deploy Summit Tech's
immersive shopping platform, Odience, to offer its customers an
immersive and seamless virtual shopping experience with live sales
associates and the ability to see merchandise up close. With
360-degree cameras at its pop-up locations and launch events,
Rudsak customers can browse the racks and view a new product line
via their smartphones or VR headsets from either the comfort of
their own home or while on the go. To find out more, please click
here.
Bell Public MEC with AWS Wavelength is now available in the
Toronto area, with additional
Wavelength Zones to be deployed in the future. To find out more,
please visit: Bell.ca/publicmec
Quotes
"We're excited to partner with AWS to bring together Bell's 5G
network leadership with the world's leading cloud and AWS' robust
portfolio of compute and storage services. With general
availability of AWS Wavelength Zones on Canada's fastest network,
it becomes possible for businesses to tap into all-new
capabilities, reaching new markets and serving customers in
exciting new ways. With our help, customers are thinking bigger,
innovating faster and pushing boundaries like never before. Our
team of experts are with customers every step of the way on their
digital transformation journey. With our ongoing investments in
supporting emerging MEC use cases, coupled with our end-to-end
security built into our 5G network, we are able to
give Canadian businesses a platform to innovate, harness the
power of 5G and drive competitiveness for their businesses."
- Jeremy
Wubs, Senior Vice President of Product, Marketing and
Professional Services, Bell Business Markets
"AWS Wavelength brings the power of the world's leading cloud to
the edge of 5G networks so that customers like Rudsak, Tiny Mile and Drone Delivery Canada can build
highly performant applications that transform consumers'
experiences. We are particularly excited about our deep
collaboration with Bell as it accelerates innovation across Canada,
by offering access to 5G edge technology to the whole AWS ecosystem
of partners and customers. This enables any enterprise or
developer with an AWS account to power new kinds of mobile
applications that require ultra-low latencies, massive bandwidth,
and high speeds."
- George Elissaios, Director and General
Manager, EC2 Core Product Management, AWS
"With Bell's Public MEC and AWS Wavelength we are able to offer
new, fully immersive shopping experiences to our customers.
Shoppers can virtually explore our new arrivals and interact in
real-time with our staff and industry experts during interactive
events and pop-ups. Thanks to the hard work, support and expertise
of Bell, AWS and Summit Tech, we were able to successfully deliver
our first immersive/interactive shopping event with the quality,
innovation and excellence that our brand is known for."
- Evik
Asatoorian, President and Founder, Rudsak
"Canadian organizations across all industries are transforming
their workflows by harnessing the power of new technologies to
launch new products and services. In fact, 85% of Canadian
businesses are already using the Internet of Things (IoT). In order
to maximize the benefits of cloud computing, intelligent endpoints
and AI, while adding emerging technologies like 5G, we need to
modernize our digital infrastructure to embrace multi-access edge
computing (MEC). Modernized edge computing interconnects core,
cloud and diverse edge sites, enabling CIOs and business leaders to
optimize their architectures to resolve technical challenges around
latency, bandwidth and compute power, financial concerns about
cloud ingress/egress and compute costs as well as governance issues
such as regulatory compliance without losing advanced features like
machine learning, AI and analytics. MEC offers the possibility of
deploying modernized, cloud-like resources everywhere to support
the ability to extract value from data."
- Nigel
Wallis, Research VP, Canadian Industries and IoT, IDC
Canada
Quick facts
- Bell is the first Canadian telecommunications company to offer
AWS-powered public MEC to business customers
- First AWS Wavelength Zone to launch in the Toronto region, with additional locations in
Canada to follow
- Apparel retailer Rudsak among the first to leverage Bell Public
MEC with AWS Wavelength to deliver an immersive virtual shopping
experience
Links
- Customer case studies
- AWS blog on Tiny Mile
About Bell
Bell is Canada's largest communications company, providing
advanced broadband wireless, TV, Internet, media and business
communication services throughout the country. Founded in Montréal
in 1880, Bell is wholly owned by BCE Inc. To learn more, please
visit Bell.ca or BCE.ca.
Through Bell for Better, we are investing to create a better
today and a better tomorrow by supporting the social and economic
prosperity of our communities with a commitment to the highest
environmental, social and governance (ESG) standards. This includes
the Bell Let's Talk initiative, which promotes Canadian mental
health with national awareness and anti-stigma campaigns like Bell
Let's Talk Day and significant Bell funding of community care and
access, research and workplace leadership initiatives throughout
the country. To learn more, please visit Bell.ca/LetsTalk.
Media inquiries
Jessica Benzinger,
jessica.benzinger@bell.ca
@Bell_News
Investor inquiries
Richard Bengian,
richard.bengian@bell.ca
SOURCE Bell Canada