- Bell forges 3-year sponsorship agreement with Montréal event
- Extends presenting sponsorship of OSHEAGA and signs as
presenting sponsor of îLESONIQ and LASSO Montréal festivals
MONTRÉAL, July 11,
2022 /CNW Telbec/ - Bell and evenko are bringing more
fun and excitement to music fans in Montréal. The two companies are
expanding their long-standing relationship with a 3-year
sponsorship agreement for the OSHEAGA, îLESONIQ and LASSO Montréal
festivals. The sponsorship will provide significant financial
support, world-class network technology and captivating content
both at the show and through Bell Media platforms.
"Montréal shines through its festivals and I'm delighted that
Bell will be a part of three of its biggest unifying musical
events. We are proud to partner with the evenko team who put the
same passion and energy as we do in delivering compelling content,
showcasing the best talent out there and providing fans with the
best experience. We look forward to introducing OSHEAGA, ÎLESONIQ
and LASSO Montréal to audiences both within Montréal and outside of
the city. See you this summer at Parc Jean-Drapeau!"
- Karine Moses, Senior Vice President, Content
Development and News, and Vice Chair, Québec
"We've been happy to be able to count on Bell's invaluable
support sponsoring OSHEAGA for the past five years, and now
we're building on this partnership to include îLESONIQ and LASSO
Montréal. Working together will allow us to present festivals
featuring international talent and promote them across Québec and
- Nick Farkas, Senior Vice President, Programming,
Concerts and Events, evenko
With this sponsorship, Bell will continue to be the title
sponsor of the OSHEAGA festival and will become the title sponsor
of îLESONIQ and LASSO Montréal festivals. Through its numerous
media assets across Canada, Bell and Bell Media will contribute in
promoting these events beyond the city. Internationally-renowned
artists such as Arcade Fire, Swedish House Mafia and Luke Bryan, will take the Bell stage during
these three exciting weekends in Montréal. Fans will be able to
enjoy several activities presented by Bell at the festival site,
including chances to win VIP experiences, and they will have access
to exclusive content on Bell's various platforms.
- Bell has been the presenting sponsor of the OSHEAGA Festival
for five years running and is now the presenting sponsor for the
îLESONIQ and LASSO Montréal festivals—three events produced by
evenko—which all take place at Parc Jean-Drapeau.
- The OSHEAGA Festival is celebrating its 15th year and runs from
July 29 to 31, 2022.
- The îLESONIQ Festival runs from August 5
to 7, 2022 (three days this year).
- The inaugural LASSO Montréal Festival takes place on
August 12 and 13.
Bell is Canada's largest communications company, providing
advanced broadband wireless, TV, Internet, media and business
communication services throughout the country. Founded in Montréal
in 1880, Bell is wholly owned by BCE Inc. To learn more,
please visit Bell.ca or BCE.ca.
Through Bell for Better, we are investing to create a better
today and a better tomorrow by supporting the social and economic
prosperity of our communities with a commitment to the highest
environmental, social and governance (ESG) standards. This includes
the Bell Let's Talk initiative, which promotes Canadian mental
health with national awareness and anti-stigma campaigns like Bell
Let's Talk Day and significant funding from Bell for community care
and access, research and workplace leadership initiatives
throughout the country. To learn more, please visit
evenko, a Québec company that has become the largest
independent promoter, producer and broadcaster in Canada, annually presents more than 1,200
musical, family and sporting events throughout Québec, Atlantic Canada and the northeastern
United States. The company
produces shows featuring the biggest international artists and
invests in the development and promotion of Québec artists. For
more information about evenko, visit: www.evenko.ca.
evenko is a GROUPE CH company.
SOURCE Bell Canada