Initial 100 audience segments currently
available via LiveRamp Data Store and available for distribution to
any global media buying platform.
NEW YORK, April 30, 2020 /CNW/ - Killi, (TSXV:FRKL) a
consumer-led privacy application, in partnership with 0ptimus
Analytics, LLC, a data science and technology company, today
announced the launch of its CCPA (California Consumer Privacy Act)
compliant audience taxonomy available now in LiveRamp and
available for distribution to any global media buying
platform.
The Killi audience taxonomy is the first
user-generated CCPA audiences derived directly from Killi
users' opt-in information in which the consumer's participation
provides them with a share of the revenue when purchased by a brand
or platform.
"The implementation of CCPA in January of this year has left a
gap in the market for brands and platforms that require first-party
compliant data. By creating a compliant audience taxonomy,
brands can replace the third party data that they have historically
used for audience targeting with this new Killi data, which
includes compensation for the consumer, a market first," said
Founder & CEO, Neil Sweeney.
"The provenance and propriety of consumer data are of the utmost
importance when creating people-based audiences," said Katie Casavant, President of 0ptimus Analytics,
"we are delighted to partner with Killi, and contribute our
high-fidelity modeling to the process of creating the industry's
first CCPA-compliant audiences for activation at scale."
The initial taxonomy of approximately 100 segments, ranges from
shopping behavior, to credit card preferences with additional
audience segments planned for May. Brands, agencies, or platforms
that are interested in these audiences can access them today via
the LiveRamp data store or contact Killi directly for more
information at contactus@killi.io.
For more information, please visit killi.io
About Killi Ltd.
Killi (killi.io) is a consumer identity product, available in
five countries, that allows individuals to take back control of
their digital identity from those who have been using it without
their consent. With Killi™, consumers can opt-in and select
specific pieces of personal information that they would like to
share with companies and be compensated directly in cash for its
use.
Download Killi™ here.
About 0ptimus Analytics, LLC
0ptimus Analytics is a data science and technology company
singularly focused on transforming data-driven insight on how
people think, feel and act into predictive models and people-based
audiences for activation at scale. Since its founding in
2013, 0ptimus has been at the forefront of innovation developing
connected data approaches to leveraging market research and
insight, data science, predictive analytics and proprietary
software platform solutions to identify the right people and the
right messages to drive brand growth.
For more information, please visit www.0ptimus.com.
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SOURCE Killi Ltd