Johnsonville to be Named Title Sponsor of the AVP Hot Winter Nights Tour Kicking Off in Albany on January 15, 2009 LOS ANGELES, Oct. 30 /PRNewswire-FirstCall/ -- AVP, Inc. (OTC:AVPI) (BULLETIN BOARD: AVPI) , a lifestyle sports entertainment company focused on professional beach volleyball, today announced a three-year sponsorship agreement with Johnsonville Sausages, LLC. This agreement includes title sponsorship for the upcoming AVP Hot Winter Nights Pro Beach Volleyball Indoor Tour in addition to an extensive outdoor tour activation, the "Johnsonville Big Taste Beach BBQ." The sponsorship agreement with Johnsonville will also make it the "Official BBQ Partner of the AVP Johnsonville Hot Winter Nights Pro Beach Volleyball Indoor Tour" and "Official BBQ Partner of the AVP Crocs Pro Beach Volleyball Tour" through 2011. By joining forces with the AVP to sponsor this exciting tour, which the AVP created in 2008 in partnership with AEG Live, LLC, Johnsonville creates a unique opportunity to extend their brand beyond arenas and backyards and onto the beach. "As we work to grow the AVP and the sport of beach volleyball, we are so pleased to announce that Johnsonville has signed on as our year-round partner and the title sponsor of our indoor tour," said Leonard Armato, AVP CEO and commissioner. "Johnsonville is a great fit with the outdoor beach party lifestyle of the core AVP audience, reminding them of summer beach parties and barbeques." The comprehensive agreement includes onsite presence in the form of hosting the concessions area, television commercial units, stadium and on court signage, promotional activation, public announcements, hospitality, product sampling and sales. Additionally, Johnsonville will receive online representation and have the opportunity to conduct retail promotional activation at each tour stop. "We love volleyball -- both indoor and out," said Ralph Stayer, owner of Johnsonville Sausages. "As highlighted by the AVP and this year's Olympic games in Beijing, volleyball is exploding right now, and it is truly a thrill for Johnsonville to be partnered with the AVP and their tremendous athletes and brand. Johnsonville is excited to introduce its bratwurst, sausage and the Johnsonville experience to the avid AVP fans across the country and to tap into the fun-loving, athletic vibe of their audience. "We are looking forward to the Johnsonville Big Taste Beach Barbeque becoming a must-see destination on the AVP Tour, and the Johnsonville experience becoming a regular part of everyone's favorite menu," Shelly Stayer, co-owner of Johnsonville Sausages, concluded. Tricia Olsen, president of FastBreak Entertainment, was instrumental in brokering the deal for Johnsonville with the AVP. The AVP Johnsonville Hot Winter Nights Tour is the only indoor beach volleyball tour of its kind and will start on January 15, 2009 in Albany, NY. Each tour stop consists of a three-hour round robin tournament, as well as an indoor beach party. Taking place during the dead of winter, the Hot Winter Nights Tour brings the beach, including beach volleyball Olympians past and present, and the most popular players from the summertime AVP Crocs Tour to arenas in snowbound cities all over the U.S. Join the fun as the best of the beach compete from Jan. 15 to Feb. 21. Tickets are on sale now through the AVP web site at http://www.avp.com/. 2009 AVP Johnsonville Hot Winter Nights Tour schedule is as follows: Thu., Jan. 15 -- Albany, NY -- Times Union Center Fri., Jan. 16 -- Fairfax, VA -- Patriot Center Sat., Jan. 17 -- Uncasville, CT -- Mohegan Sun Arena Thu., Jan. 22 -- Grand Rapids, MI -- Van Andel Arena Fri., Jan. 23 -- Kansas City, MO -- Sprint Center Sat., Jan. 24 -- Indianapolis, IN -- Conseco Fieldhouse Thu., Jan. 29 -- Minneapolis, MN -- Target Center Fri., Jan. 30 -- Omaha, NE -- Qwest Center Sat., Jan. 31 -- Cedar Falls, IA -- McLeod Center Thu., Feb. 5 -- Columbus, OH -- Nationwide Arena Fri., Feb. 6 -- St. Louis, MO -- Scottrade Center Sat., Feb. 7 -- Cleveland, OH -- Quicken Loans Arena Thu., Feb. 12 -- Portland, OR -- Rose Quarter Sat., Feb. 14 -- Salt Lake City, UT -- E Center Thu., Feb. 19 -- Reading, PA -- Sovereign Center Fri., Feb. 20 -- Uniondale, NY -- Nassau Coliseum Sat., Feb. 21 -- Charlottesville, VA -- John Paul Jones Arena For more information about AVP, AVP Crocs Tour and the AVP Johnsonville Hot Winter Nights Tour, visit http://www.avp.com/. About AVP, Inc. AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. AVP athletes won both the women's and men's gold medals at the 2008 Games in Beijing, marking the first gold medal sweep by a single country in the history of Olympic Beach Volleyball. AVP is headquartered in Los Angeles, Calif., and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit http://www.avp.com/. About AEG Live AEG Live, LLC, the live-entertainment division of Los Angeles-based Anschutz Entertainment Group, Inc., is dedicated to all aspects of live contemporary music performance, touring for a variety of programming, and multi-media production. AEG Live, the nation's second-largest concert promotion and touring company, is comprised of special event, broadcast and exhibition divisions, fourteen regional offices, and numerous state-of-the-art venues nationwide. The company's national promotion arm is currently producing tours and productions including Bette Midler "The Showgirl Must Go On" and Cher at The Colosseum at Caesars Palace in Las Vegas; and "Tutankhamun and the Golden Age of the Pharaohs," an international tour of the artifacts of King Tut. Recent and upcoming promoted concert tours have included artists such as Justin Timberlake, Bon Jovi, Hannah Montana, Spice Girls, Prince, Christina Aguilera, Kenny Chesney, So You Think You Can Dance, Paul McCartney, High School Musical, American Idols Live and The Color Purple. Goldenvoice, the company's Southern California-based regional promotion division, created and operates the award-winning annual Coachella Valley Music & Arts Festival as well as Stagecoach: California's Country Music Festival. The company operates NOKIA Theatre at Grand Prairie in Texas, NOKIA Theatre Times Square, and recently opened NOKIA Theatre L.A. LIVE. For more information, go to c. About Johnsonville Sausages, LLC Wisconsin-based Johnsonville Sausages is the number one national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville Sausage products are available in 27 countries including France, Canada, Mexico, Japan, China and the United States. Johnsonville employs 1,300 members. Each of them takes ownership of product quality to ensure the excellence and "Big Taste" of Johnsonville Sausages. Founded in 1945 by Ralph F. & Alice Stayer, the company remains privately owned today. Forward Looking Statements Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB. DATASOURCE: AVP, Inc. CONTACT: media, John Tellem, +1-310-479-6111 x 2, , or Dan Grody, +1-310-479-6111 x 3, , both of Tellem Worldwide; or Crystal Fukumoto, +1-818-462-5605, , of Brener Zwikel & Associates; or Sponsorship Opportunities Contact, +1-310-426-8000, , all for AVP, Inc. Web site: http://www.avp.com/

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