MANILA, Philippines,
March 21, 2013 /PRNewswire/ -- Globe
Telecom's (Philippines Stock Exchange: GLO) prepaid segment was in
full-swing during the last quarter of 2012 as it gained subscribers
amidst a highly-challenging market, besting competing brands which
churned out subscribers in the same period.
Globe Prepaid added net incremental subscribers of nearly
300,000 in 4Q 2012 while its competitor brands lost a combined
600,000 subscribers. Globe mass market brand TM also posted net
subscriber acquisitions of 700,000, bringing total Globe prepaid
subscriber base net additions to almost 1
million.
"Despite intense competition and the challenges brought about by
our transition to an upgraded Globe network, the last quarter of
2012 saw an outstanding performance from our prepaid business as
evidenced in subscriber base growth," said Peter Bithos, Senior Advisor for Consumer
Business at Globe. "We are glad that our customer acquisition and
retention strategies are gaining ground, led by our innovative
offerings and services for our prepaid base."
On the other hand, Globe Prepaid gross subscriber additions
reached a quarter-high of 3.1 million, 14% above third quarter's
2.7 million. As of end-2012, Globe Prepaid base has reached 16.4
million, up 6% year-on-year and 2% quarter-on-quarter.
In 2012, Globe Prepaid strengthened its all-network and
unlimited services by bundling its prepaid offers with text
messages to all networks and mobile data access. It also responded
to the growing demand for mobile browsing by giving subscribers
free access to Facebook and Google.
In the area of service delivery, Globe Prepaid took front and
center with its customer-centric Load Watch, an innovative service
that provides subscribers with real-time information on their load
status, permanently avoiding instances of Nakaw Load.
The segment also unveiled its self-service menu *143#, paving the
way for subscribers to easily register to their favorite prepaid
promos without having to memorize keywords and access codes.
For 2013, Globe Prepaid intends to maintain its position in the
market with another breakthrough and game-changing offer that
allows subscribers to create their own prepaid promo based on their
needs, budget, and lifestyle, bringing the principle of
customization and personalization to prepaid customers.
Globe GoSakto lets subscribers make their own prepaid
promo from scratch and choose the type and number of calls, texts
and data they need for the day, week, or month. The first of its
kind in the world, GoSakto recognizes that customers have
different needs when it comes to telco services, thus empowering
them to create the perfect prepaid promo that fits their needs
exactly.
"We are thrilled to disrupt the prepaid market with yet another
innovation that will change the behavior of today's subscribers
when it comes to availing promos. With GoSakto, subscribers
will bid pre-made and canned prepaid promos goodbye. No customer is
the same as the other. One wants more calls, another is a heavy
texter, and the other enjoys browsing," said KD Dizon, Head of
Globe Prepaid.
Added Dizon, "Taking this consumer insight, we at Globe
developed a new service that will give the subscribers the power to
make their own promo from scratch. Through GoSakto, Globe
will be the brand that makes prepaid promos more flexible,
personal, and yes customizable."
Subscribers can create their own GoSakto promo via the
self-service menu *143#, the Globe website at
www.globe.com.ph/gosakto, or the GoSakto Facebook App
available at apps.facebook.com/gosakto.
Dizon looks at GoSakto to increase the number of promo
subscriptions among existing customers, as well as to acquire new
ones who are looking for the right prepaid promo that will fulfill
and fit their communication needs.
For more information, please contact:
Yoly C.
Crisanto
Head, Corporate
Communications
Globe Telecom, Inc.
Tel. No.
+63-2-730-2627 │ Fax. No. +63-2-739-3075
Email
Address: globe.corpcomm@gmail.com
Globe Press
Room: www.globe.com.ph/press-room
Twitter:
@talk2GLOBE │ Facebook: www.facebook.com/globeph
SOURCE Globe Telecom, Inc.