MDAV Davi Luxury Brand Group Inc New (CE)

Davi Luxury Brand Group, Inc. (OTCBB: MDAV) today announced that it has engaged Hansam Moolsan Co., LTD to represent the company in its Duty Free sales initiative for the new “DAVI” skincare retail product line in the Asia Pacific airline industry. The Duty Free market consists of on-board duty free Magazines and Duty Free Shops.

“We are truly fortunate to have secured the services of Hansam Moolsan, as they have a proven track record working exclusively for the airline business supplying products for Duty Free business, In-Flight service and catering under cooperation with European and Asian countries.” said Parrish Medley, Chief Executive Officer of Davi Luxury Brand Group. “As we seek to raise awareness of the DAVI product line worldwide we could not have chosen a more powerful ally to help us achieve our long term sales and marketing goals in the travel market of this region.” Hansom Moolsan Co., LTD. was established in 1993 and is based in Seoul Korea. Hansom services Asian Pacific and European airlines, with its primary customers being Korean Air and Asiana Airlines.

Davi Luxury Brand Group also announced that it plans to release its new retail products in June. Concurrently with the release of retail products, the company also will launch its on-line sales initiative for those retail products in June on the company’s www.daviskin.com website.

Davi Luxury Brand Group will be attending the APOT (Asia Pacific on Board Travel) trade show in Bali Indonesia on June 1-3. DAVI will be an exhibitor and have a booth to present its new retail product line of skincare products for the Asia Pacific Airline Duty Free airline industry. The Asia Pacific region is the largest in the world with more than 100 million in scheduled passenger seat capacity.

Duty Free is an enormous opportunity for the company. Korean Air alone does in excess of U.S. $200 million in sales annually, and is the world’s most successful in-flight retailer with its Duty Free Sky Shop Magazine. As previously announced, DAVI is the exclusive amenity kit provider for Korean Air. The amenity kit service commenced service on Korean airlines as of May 1, 2011. The kits are an elegant maroon (for men) and beige (for women) toiletry bag with the DAVI name and logo and exclusively for Korean Air embossed on the front. Every bag is provided for First and Business class passengers and has a DAVI leaflet inside with the company web site, www.daviskin.com, as well as giving a description of the brand and products.

Davi Luxury Brand Group will be joining with Hansom Moolsan Co., LTD team to present and showcase the DAVI product line at the APOT trade show. APOT organization and trade show is for all airlines, caterers, suppliers media/network partners in the Asia Pacific region to support the high-growth of the In-flight Service industry. Heather Cho, senior vice president of Korean Air is the Chairman of APOT.

About DAVI LUXURY BRAND GROUP INC.

DAVI LUXURY BRAND GROUP, INC., founded by Carlo Mondavi, grandson of American Icon Robert Mondavi, develops, licenses and markets luxury skin care products using the antioxidants found in wine and grapes. The company markets skincare products under the “DAVI Skin” and “DAVI” brand names. The products currently are provided as amenities at prestige hotels and as first class in-flight airline amenities. The company’s goal is to also market its branded skincare products through upscale department stores, specialty retailers, prestige resorts, salons and spas, on cruise ships, and through airline duty-free shops. The company’s skincare products contain minerals, vitamins and nutrients that are found in a by-product of the wine making process called the pomace. Planting techniques at select vineyards produce deeper vines with a lower yield of grapes per vine. After processing, these grapes yield higher concentrations of minerals, vitamins, and nutrients than grapes from other vineyards. Additionally, the uniquely long maceration process to which these grapes are subjected, yield polyphenols in relatively high quantity. Polyphenols are the free radical scavengers that, among other things, help to protect collagen and elastin fibers and prevent the destruction of hyaluronic acid in the skin. Management believes that the use of this pomace will allow for the creation of skin crèmes that can help fight the natural aging process of the skin.

WWW.DAVILUXURYBRANDGROUP.COMOTC Bulletin Board: MDAV

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For more information on Korean air, visit www.koreanair.com

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