NASHVILLE, Tenn., April 15, 2014 /PRNewswire/ -- As more people
consume information on the move, Nissan has launched a new, mobile
responsive version of NissanNews.com that adapts to any smartphone
or tablet, allowing media and consumers to fully experience
Nissan's newsroom on all mobile devices.
"Nissan's commitment to innovation goes beyond our vehicles, and
that is why it is important to offer an attractive and
user-friendly interface when media visit our newsroom from a mobile
device," said David Reuter, vice
president, Nissan Corporate Communications. "With the new mobile
responsive design of NissanNews.com, we are providing journalists
more convenient access to the information they need most. This
responsive design technology keeps our award-winning newsroom
firmly rooted as one of the best."
The site has launched just in time for the New York
International Auto Show, which opens to the press on April 16. The new design simplifies functions
such as touch-screen clicks, pinching, scrolling and zooming. This
version of NissanNews.com also allows images and video content to
be readily downloaded, producing a more user-friendly
experience.
In the first few months of 2014, 35 percent of web traffic to
NissanNews.com came through mobile devices, representing a 52
percent increase over the same period last year, when 17 percent of
traffic made their way to the site through a mobile device.
In December 2013, NissanNews.com
took top honors for Best Online Newsroom in PR Daily's 2013 Media
Relations Awards. To check out Nissan's new mobile responsive media
site, visit NissanNews.com from any mobile device.
About Nissan North America
In North America, Nissan's operations include
automotive styling, engineering, consumer and corporate financing,
sales and marketing, distribution and manufacturing. Nissan is
dedicated to improving the environment under the Nissan Green
Program and has been recognized as an ENERGY STAR® Partner of the
Year in 2010 through 2014 by the U.S Environmental Protection
Agency. More information on Nissan in North America and the complete line of Nissan
and Infiniti vehicles can be found online at www.NissanUSA.com
and www.InfinitiUSA.com, or visit the Americas media sites
NissanNews.com and InfinitiNews.com.
About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan,
and is part of the Renault-Nissan Alliance. Operating with more
than 236,000 employees globally, Nissan sold more than 4.9 million
vehicles and generated revenue of 9.6
trillion yen (USD 116.16
billion) in fiscal 2012. Nissan delivers a comprehensive
range of over 60 models under the Nissan and Infiniti brands. In
2010, Nissan introduced the Nissan LEAF, and continues to lead in
zero-emission mobility. The LEAF, the first mass-market,
pure-electric vehicle launched globally, is now the best-selling EV
in history.
For more information on our products, services and commitment to
sustainable mobility, visit our website at
http://www.nissan-global.com/EN/.
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SOURCE Nissan North America