FION Avatar Handbag: Turn Movie Magic Into High Fashion
29 Enero 2023 - 2:58AM
Business Wire
In December 2022, FION launched the year's hottest IP "Avatar"
series of products. According to James Cameron, director of Avatar:
An Activist Survival Guide, animals and plants on Pandora are huge
and glow in the dark because they have developed gigantism and
luminescence due to air pollution. A gorgeous world of Avatar is
woven with yarns of eight different colors. 3D aquatic plants on
the front are created with time-honored Horsetail Embroidery
skills. Horsetail Embroidery, a special craft that has been passed
down for thousands of years by generations of Shui women in China.
The process of making a horsetail embroidery work is very complex.
It takes a skillful embroiderer with 20 years of experience over 10
hours to finish a piece as small as a child’s palm. FION Avatar
series are all from FION Art Studio, and each FION Avatar handbag
is created by skilled craftsmen with great patience and dexterity
using at least 24 hours. Established by the first generation of
shoemakers in Hong Kong 40 years ago, the FION Art Studio gathers
outstanding craftsmen who love leather art and have 20 years of
professional experience. FION has adhered to exquisite
craftsmanship since its founding. Ingenious designers at the FION
Art Studio–an independent leather factory owned by FION–deliver
surprise after surprise to customers.
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FION Avatar handbag: Large Tote Bag,
Medium Tote Bag, Crossbody & Shoulder Bag. (Photo: Business
Wire)
Whether it is the eco-friendly message sent by ‘Avatar’ or
director James Cameron’s personal efforts on ecological
sustainability, they are in line with our brand spirit of
"Conservation, Nature, Fashion and Sustainable Development". As a
well-known handbag brand in Asia, FION has been exploring
sustainable fashion and collaborating with suppliers to use
environmentally friendly raw materials. After three years of
discussions and repeated trials on what materials and colors to
apply and how to weave yarns, we introduced FION Eco-Friendly
Jacquard Denim in 2020. The jacquard denim is made with blue,
white, gray and light blue yarns, non-water washed and
environmentally friendly. In December of the same year, FION
launched the Oil Painting Series based on this fabric, which is
widely loved by consumers. In 2021, FION introduced its
representative series “Sustainable Project -JIN”, which not only
demonstrates the brand’s superb craftsmanship, but also presents
more possibilities for sustainable fashion. In 2022, FION Avatar
series uses eco-friendly leathers and yarn as well as non-water
washed denim and eco-friendly jacquard denim. FION Avatar Series as
part of JIN Series combines nature, fashion and sustainable
development.
FION founded in 1979, as a fashion and premium brand of women’s
handbags in the Asia-Pacific region. Its product designs are
inspired by fashion and art, adding diversity and creativity to
consumers’ life. In the future, FION will continue to create every
detail with ingenuity and inject art into product design. Efforts
will be made to present aesthetic styles around the world with
exquisite craftsmanship to increase the charm of the brand. FION, a
fashion brand dedicated to bringing women happiness and a
high-quality lifestyle, will launch more handbags worth expecting.
Please stay tuned.
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FION Fiona Long fiona.l@fion.com.cn