Authentic Announces Partnership With Cart.com to Streamline and Improve Operations Across Ecommerce Properties
17 Junio 2024 - 10:00AM
Business Wire
Cart.com’s capabilities across software,
professional services and logistics will support Authentic’s
evolving needs as its platform continues to expand
Cart.com, a leading provider of unified commerce and logistics
solutions that enable merchants to sell and fulfill wherever their
customers are, today announced a strategic partnership with
Authentic Brands Group (Authentic), a global brand development,
marketing and entertainment platform. Through the partnership,
Cart.com will provide scalable, omnichannel customer support and
merchant of record services across portions of its portfolio of
ecommerce brands.
“We’re honored to partner with Authentic, one of the largest and
most iconic market leaders in retail,” said Omair Tariq, Founder
and CEO of Cart.com. "The partnership is a significant opportunity
to use our technology and operational expertise to support
Authentic’s momentum and deliver growth and value.”
Cart.com’s customer engagement solution creates seamless
experiences across every channel, including inbound and outbound
telesales as well as omnichannel support across text, email, phone,
live chat, social media and more. The company works with brands to
customize tools and workflows to optimize the customer experience,
delight and retain their customers and increase upsell and
cross-sell potential in every engagement.
Cart.com’s merchant of record services manages the complexity of
online payments for the lifecycle of orders. The company supports
payment and sales tax collection, consumer and data regulation
compliance, chargeback management and fraud prevention, simplifying
payments infrastructure and reconciliation for brands. Cart.com
currently supports over $8 billion in gross merchandise value and
operates 14 omnichannel facilities nationwide totaling over 8.5
million square feet of space.
“We are thrilled to announce this partnership with Cart.com,”
said Adam Kronengold, Chief Digital Officer at Authentic.
“Cart.com’s platform and ability to scale quickly to meet the
evolving needs of brands competing in a complex ecommerce
environment make them an ideal partner as we continue to find ways
to grow and innovate.”
About Authentic Brands Group Authentic Brands Group
(Authentic) is a unified platform that integrates M&A, brand
strategy, creativity and digital innovation to unlock the power of
its global portfolio. It connects iconic sports, lifestyle,
entertainment and media brands with best-in-class partners to
optimize long-term value in the marketplace. Generating more than
$29 billion in global annual retail sales, Authentic’s brands have
an expansive retail footprint in 150 countries, including
13,000-plus freestanding stores and shop-in-shops and 400,000
points of sale.
Authentic’s brand portfolio includes Shaquille O’Neal®, David
Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®,
Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®,
Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®,
Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®,
Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®,
Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®,
Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®,
Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com. Follow Authentic on
LinkedIn, Instagram, X and WeChat.
ABOUT CART.COM Cart.com is the leading provider of
unified commerce and logistics solutions that enable B2C and B2B
companies as well as public sector agencies to sell and fulfill
wherever their customers are. The company’s enterprise-grade
software, services and logistics infrastructure, including its own
network of fulfillment and distribution centers, are used by some
of the world’s most beloved brands and most complex organizations
to unify commerce operations across channels and drive more
efficient growth.
For more information, please visit Cart.com and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240617268014/en/
Media: Berns Communications Group Carly Berns / Lee Race
cberns@bcg-pr.com / lrace@bcg-pr.com
Media@Cart.com
Authentic Brands Group Haley Steinberg SVP – PR & Comms
hsteinberg@authentic.com