Pacvue Wins 2024 MarTech Breakthrough Award for Campaign Management Innovation
19 Agosto 2024 - 8:00AM
Pacvue, the leading commerce acceleration platform that integrates
retail media, commerce management and measurement, today announced
it has been recognized for its innovation in campaign management by
the 2024 MarTech Breakthrough Awards. The annual awards program is
organized by MarTech Breakthrough, a leading market intelligence
organization, to recognize the top companies, technologies and
products in the global marketing, sales and advertising technology
industry today.
Pacvue provides 360° omnichannel commerce management, empowering
brands to merge retail media and commerce operations into a single
source of truth. Its technologies drive incrementality,
profitability and market share, while turning insights into
actionable recommendations. Over the past year, the company
reinforced its position as an industry innovator with the launch of
several new AI-enhanced tools and integrations, including Pacvue
Copilot which is an AI commerce companion that follows advertisers
through the Pacvue platform to provide real-time analysis, simplify
reporting and streamline workflows.
“This award underscores the efforts of our team to drive
innovation that significantly enhances campaign performance and
operational efficiency,” said Melissa Burdick, co-founder and
president of Pacvue. “We are committed to staying at the forefront
of innovation, offering brands and agencies a broad range of tools
they can use to action their data faster and get better
results.”
The mission of the MarTech Breakthrough Awards is to honor
excellence and recognize the innovation, hard work and success in a
range of marketing, sales and advertising technology-related
categories, including marketing automation, customer experience,
performance marketing, AdTech and many more. This year’s program
attracted thousands of nominations from over 15 different countries
throughout the world.
“Pacvue illuminates the most critical insights impacting brand
growth into one centralized view. Commerce is increasingly complex
and the rate of change in commerce is only expected to accelerate,”
said Steve Johansson, Managing Director at MarTech Breakthrough.
“Pacvue empowers brands to uncover and act on new opportunities to
drive profitability, incremental sales and market share growth. By
continuing to enhance its platform, the company takes integrating
cross-platform management to a new level of advanced automation and
analytics.”
Innovation is core to Pacvue’s mission. Pacvue was one of the
first to build a suite of tools and services in the retail media
space. Today, Pacvue and Helium 10 provide the most comprehensive
retail media platform available in the market covering SMB to
Enterprise customers.
Visit Pacvue.com to learn about its
latest commerce solutions and recent company developments.
About Pacvue: Pacvue is the leading commerce
acceleration platform that integrates retail media, commerce
management and measurement. The company’s first-to-market platform
drives incrementality, profitability and market share for brands,
while turning insights into actionable recommendations. Backed by a
global team of experts, Pacvue works with over 70,000 brands and
agencies across 95+ retailers worldwide including Amazon, Walmart,
Target and Instacart. With the incorporation of Pacvue’s enterprise
solution with Helium 10 for SMBs, Pacvue is now the most
comprehensive commerce and retail media platform available in the
market. Founded in 2018, their global presence includes locations
in Seattle, New York, Los Angeles, Washington DC, London, Shanghai
and Tokyo. For more information, visit https://pacvue.com/.
About MarTech Breakthrough: Part of Tech
Breakthrough, a leading market intelligence and recognition
platform for global technology innovation and leadership, the
MarTech Breakthrough Awards program is devoted to honoring
excellence in marketing, ad and sales technology companies,
products and people. The MarTech Breakthrough Awards provide a
platform for public recognition around the achievements of
breakthrough marketing technology companies and products in
categories including marketing automation, AdTech, SalesTech,
marketing analytics, performance marketing, CRM, content and social
marketing, website, SEM, mobile marketing and more. For more
information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or
service depicted in our recognition programs, and does not advise
technology users to select only those vendors with award
designations. Tech Breakthrough LLC recognition consists of the
opinions of the Tech Breakthrough LLC organization and should not
be construed as statements of fact. Tech Breakthrough LLC disclaims
all warranties, expressed or implied, with respect to this
recognition program, including any warranties of merchantability or
fitness for a particular purpose.
Media Contact for Pacvue:
Angela Petersen
angela@samsonpr.com