LAS VEGAS, Sept. 15, 2024 /PRNewswire/ -- Olight, a brand
committed to becoming a global leader in mid-to-high-end
flashlights, opened the world's first flashlight experience store
at Fashion Show Las Vegas. On the same day, it hosted a major new
product launch event and a fan festival for its loyal
customers.
A Retail Revolution
The store adopts an advanced digital retail model that
seamlessly integrates online and offline channels. Leveraging cloud
computing, big data, IoT, and other cutting-edge technologies,
Olight has created a unified system for warehousing, logistics,
supply chain management, and retail. This enhances operational
efficiency and allows consumers to order online and pick up
in-store, offering a more convenient and efficient shopping
experience.
"Olight has consistently focused on the U.S. market and
achieved outstanding results online. We want our first experience
store to not only showcase our products but also serve as a bridge
between the online and offline, connecting our brand with our
customers," said Mavis Xiao, CMO of
Olight.
New Product Launches
Olight unveiled five new products at the event: Arkfeld Ultra,
Baton Turbo, Perun 3, Sphere, and the Arkfeld Pro (Paw Edition).
The Arkfeld Ultra uses a new aluminum material, making it one of
the toughest and most scratch-resistant flashlights in the
world. Olight also used this material to create a special gift for
each audience member.
With the release of the Arkfeld Pro (Paw Edition), Olight
announced an animal charity project in 13 countries, dedicated to
supporting animal welfare for at least two years. For every Arkfeld
Pro (Paw Edition) sold, Olight will donate $5 to local animal charities. This initiative
aims to raise funds for animal protection and increase social
awareness and action.
O-Fan Day: Celebrating the
Community
O-Fan Day was a fan festival
where Olight expressed its appreciation to the O-Fans, whom
Olight believes are the driving force behind the brand's growth.
Olight held a fan award ceremony to recognize fans who have made
outstanding contributions to supporting and promoting the brand.
Over 200 O-Fans attended the festival, celebrating with Olight's
management, R&D teams, and more.
The Olight Fall Event 2024 was the brand's most important event
of the year. As a brand dedicated to establishing itself as a
global leader in flashlights, Olight is bold in breaking the mold.
This Fall Event demonstrated Olight's determination to redefine the
flashlight industry through innovation and to promote the
development of the entire industry.
About Olight:
Olight is committed to becoming a global leader in
mid-to-high-end flashlights and driving the industry forward. Its
diverse product range caters to various scenarios, from everyday
carry to outdoor adventures, and is available across Europe, the Americas, and beyond.
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