SINGAPORE, Nov 24, 2020 - (ACN Newswire) - AppsFlyer, the
global attribution and marketing analytics leader, today announced
Salesforce Ventures joined its roster of investors in a late stage
extension of its $210 million series D round led by General
Atlantic earlier this year, to continue its velocity through
product innovation with consumer privacy at the forefront.
As shifting privacy policies and regulations transform the
marketing landscape, AppsFlyer has been experiencing increased
demand for its expanding suite of products, including holistic
attribution, marketing analytics, fraud protection, incrementality
measurement, and customer experiences and engagement tools, while
connecting app developers to more than 8,000 partners via its
marketplace.
The AppsFlyer platform is rapidly becoming a core component in the
most advanced marketing tech stacks. Ecosystem shifts and digital
transformation accelerated by COVID-19 have fueled the growth of
AppsFlyer's groundbreaking solutions to meet the needs of marketers
and app developers. These include innovative, privacy-centric
attribution solutions for iOS 14, in a post-IDFA world; App Clips
analytics; a zero budget marketing plan for app developers;
enabling the web campaign-to-app opportunity; and two brand new
products: Xpend - a cost aggregation solution that extracts cost
data from any source, and accurately calculates ROI across the
entire marketing journey, and Incrementality - which helps brands
test and prove incremental lift of their marketing campaigns.
The company also announced the launch of its new office in Sydney,
focusing on servicing its customers and growing its business in the
region of Australia and New Zealand. This latest launch will expand
AppsFlyer's global footprint to 19 international offices, an
unprecedented feat in the middle of a pandemic.
AppsFlyer has secured more than $300 million in funding since 2011,
and has seen tremendous growth since its $210 million series D
round, announced earlier this year. The company has recently
reached 1,000 employees globally, and now exceeds $200 million in
annual recurring revenue (ARR). The company also plans to increase
its global headcount significantly in 2021 to support the growing
needs of its customers and provide them with the right tools to
delight their end-users while adhering to privacy regulations.
AppsFlyer has also increased the volume and reach of its corporate
social responsibility program, AppsFlyer Cares, impacting dozens of
communities and thousands of individuals worldwide.
"AppsFlyer has been the driving force in mobile marketing
attribution and has demonstrated true, long-term commitment to
represent the app developers within the ecosystem," said Nowi
Kallen, Principal at Salesforce Ventures. "Through a customer
centric approach, 8,000-partner strong marketplace and privacy by
design, AppsFlyer's innovative technology enables marketers to
delight their end-users with a great user experience, while
protecting their privacy."
"We're incredibly excited to deepen our integration with Salesforce
and Salesforce Ventures, as we take another step towards ensuring
that marketers, app developers, and the entire ecosystem is armed
with the best marketing tech stack for the challenges of tomorrow,"
said Oren Kaniel, CEO and Co-Founder, AppsFlyer. "The secret sauce
for our success over the last nine years has been prioritizing our
customers and their end-users, putting them at the center of every
decision we make. We've earned the unwavering trust and confidence
of the market by enabling app developers to not only delight the
end-user with a seamless user experience, but to also protect their
data security and privacy."
Speaking about how this development will impact the region,
AppsFlyer's APAC President and Managing Director, Ronen Mense,
said: "The pandemic has aggressively driven a shift in how the
global marketplace use technology, making the ever-innovative and
always-resilient APAC one of the few winners from this year's
economic turbulence. The foundations of an inclusive, tech-enabled
recovery is being solidly built here in our turf, and we are
humbled that the majority of today's best-performing Asian
companies are using the AppsFlyer platform on a daily basis. This
round enables us to empower Asian marketers with the tools needed
to catapult their success and make accurate, better-informed,
strategic decisions, as well as help drive innovation and foster
confidence across the regional economy."
AppsFlyer works with thousands of customers, including leading
brands such as Macy's, Minecraft, Nike, NBC Universal, Tencent, US
Bank, Wayfair, and StitchFix. AppsFlyer's marketplace of over 8,000
partners includes Facebook, Google, Apple Search Ads, Twitter,
TikTok Ads, Pinterest, Snap, Salesforce, Adobe, and Oracle.
AppsFlyer was recently named to the Forbes 2020 Cloud 100 list for
the 2nd year in a row.
Existing investors include General Atlantic, Goldman Sachs Growth
Equity, DTCP (Deutsche Telekom Capital Partners), Qumra Capital,
Pitango Venture Capital, Magma Venture Partners, and Eight Roads
Ventures.
About AppsFlyer
AppsFlyer, the global attribution and marketing analytics leader,
empowers marketers to grow their business and innovate with a suite
of comprehensive measurement solutions. Built around privacy by
design, AppsFlyer takes a customer-centric approach to help 12,000+
brands and its marketplace of 8,000+ technology partners make
better business decisions every day, while delighting their
end-users. To learn more, visit www.appsflyer.com
About Salesforce Ventures
Salesforce is the global leader in Customer Relationship Management
(CRM), bringing companies closer to their customers in the digital
age. Salesforce Ventures, the global investment arm of Salesforce,
invests in the next generation of enterprise technology that
extends the power of the Salesforce Platform. Salesforce Ventures
is building the world's largest ecosystem of enterprise cloud
companies and extending that technology to customers. Portfolio
companies receive funding, strategic advisory, and operating
support, and can easily join Pledge 1% to make giving back part of
their business model. Salesforce Ventures has invested in more than
400 companies, including DocuSign, GoCardless, Guild Education,
nCino, Snowflake, Twilio, Zoom, and others across 22 countries
since 2009. For more information, please visit
www.salesforce.com/ventures.
Media Contacts
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com
+65 6303 0567
Press Contact For AppsFlyer in APAC:
Nico Marco
nico.marco@appsflyer.com
Source: AppsFlyer
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