Brand Architekts Group PLC Launch of marketplace: The Unexpekted Store
30 Septiembre 2021 - 4:23AM
RNS Non-Regulatory
TIDMBAR
Brand Architekts Group PLC
30 September 2021
30 September 2021
Brand Architekts Group plc
("Brand Architekts" or the "Group")
Launch of marketplace: The Unexpekted Store
Brand Architekts (AIM: BAR), a challenger British Beauty brand
business, is pleased to announce that it has successfully launched
its own marketplace, www.theunexpektedstore.com , a unique
e-commerce beauty proposition, supported by THG Ingenuity.
The Group has entered into a five-year agreement with THG
Ingenuity, reflecting the belief in the long-term opportunities of
the marketplace. In line with its stated strategy, the Group will
be investing in a robust marketing program to drive traffic to the
site, initially around its better-known brands, to secure customer
acquisition, before starting to invest in theunexpektedstore
brand.
The new online retailer will house the full Brand Architekts
portfolio of brands. Born from a shift in consumer shopping habits
following the pandemic, The Unexpekted Store will bridge the gap
between brands and consumers, through a community driven platform
that fuels positivity, inclusivity and the conversations around
them. It aims to enrich customers' lives, making today and everyday
easier, by providing a level of experience that goes beyond their
expectations.
Quentin Higham, CEO, Brand Architekts:
"Reflecting the change in consumer behaviour, the creation of a
new integrated marketplace has been our number one priority. Since
January 2021 we have been working to create a new marketplace
called theunexpektedstore.com. We are taking advantage of THG
Ingenuity's world leading ecommerce platform - including trading
and marketing services - and its sophisticated logistics and
warehouse facilities to do this. The Unexpekted Store will not only
sell all our brands and products, but we are very excited about
creating a community, whereby our mission is to break the mould of
everyday beauty. This will then enable us to get closer to our
customer and to better understand how we evolve our brands and
business to better suit their needs. Over time we will curate 3(rd)
party "guest" brands onto our marketplace, initially to underpin
our philosophy of "exceeding the expectations of everyday beauty"
but also as a potential acquisition stream. Once the UK model is
successful, we will utilise THG Ingenuity's global footprint and
launch The Unexpekted Store into new and relevant markets."
- Ends -
Enquiries:
For further information please contact :
Brand Architekts Group PLC via Alma
Quentin Higham / Tom Carter
Singer Capital Markets (Nominated adviser and
Shaun Dobson / Jen Boorer broker) 0207496 3000
Alma PR
Josh Royston / Sam Modlin 0203 405 0205
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