NEW YORK, Oct. 7, 2021 /PRNewswire/ -- Buchanan's
Blended Scotch Whisky honors Hispanic Heritage Month with
the introduction of "What Glory We Are," the brand's new
national advertising campaign that celebrates the unique duality of
the Hispanic American experience as 100% Hispanic and 100%
American. Created by award-winning advertising agency Crispin
Porter Bogusky's (CPB) distributed talent network in North America, the new campaign unites those
who embody the spirit of the 200%, by celebrating those who live
the best of both worlds. From energizing video spots to vibrant out
of home creative, we are introduced to a Hispanic American cast
(dubbed the 200%ers) embracing their cultural experiences,
perspective and self-expression through food, music, sports,
traditions and more.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8961651-buchanans-scotch-whisky-what-glory-we-are-campaign-hispanic-american/
Notable 200%ers include Gold medal Olympian Jasmine Camacho-Quinn who sparked a
national discussion this summer on her identity, specifically on
what it meant to be 100% Hispanic and 100% American. With an
African American father from South
Carolina and a Puerto Rican mother from Trujillo Alto, Jasmine's cultural pride runs
deeper than language. Born in South
Carolina, she represented the Puerto Rican track and field
team in Tokyo this year, sparking
debate on identity after competing for her mother's homeland. As
Jasmine's story is a shared experience for many families here in
the U.S., Buchanan's is committed to spotlighting and celebrating
the Hispanic American community by sharing their unique stories and
raising a glass to those living a 200% life – united as bigger,
more authentic and more flavorful.
To bring the campaign to life and toast to the diversity and
uniqueness within all Hispanic American communities, Buchanan's
intentionally featured real, everyday people across different
creative fields along with brand partners who are living life at
200%, including:
- Brenda Equihua – LA-based
designer who has taken the fashion industry by storm with her
'cobijas' (popular Mexican blankets) that reflect her Mexican
American roots and celebrate Latino culture. Brenda added her 200%
spirit to the new campaign by contributing beautiful Equihua
garments.
- Elvy Perez – Puerto Rican-born
celebrity hairstylist who is braiding her way into mainstream
American culture.
- Manuel Mendez – Renowned
Dominican American stylist whose ensembles have been worn by
leading global celebrities and brought his 200% spirit to style the
cast in this campaign with unique looks.
- Bembona – DJ-Artist of Puerto Rican & Panamanian descent
who's bridging, healing & empowering the Black Diaspora through
music + leading key moments in her home of NYC & beyond.
- Ernesto Macias – Texan-born
Mexican American writer and editor who uses his platform to tell
stories that help shape today's culture.
- Yolanda Baez – Puerto Rican
native New Yorker mixologist who brings people together through
creative cocktails.
- Carlos Arroyo – Puerto
Rican-born musical artist and former basketball star who moved to
Miami and continues to inspire
communities around him.
- Sonia Guiñansaca – Ecuadorian-born, award-winning queer
migrant poet, cultural organizer and activist living between LA and
NYC, whose writing inspired the spirit of this campaign.
"For years, Buchanan's has been welcomed into the culture, on
the tables and at the celebrations of Hispanic Americans, so as a
brand it's important for us to help champion and support this
community that has been an integral part of our history and growth
here in the U.S.," says Joyce He,
Director Buchanan's Whisky. "Through this new campaign, we're proud
to shine a light on this diverse community who truly embody what it
means to live life at 200%: a unique identity that celebrates their
culture, traditions, and passions as both 100% Hispanic and
100% American."
Beyond the new creative work, Buchanan's will continue to unite
those keeping it 200% and living the best of worlds by fueling
local communities and doubling down on their giveback efforts.
Through partnerships with non-profit organizations that are working
to uplift and feed communities, and collaborations to cultivate a
more inclusive creative culture, Buchanan's will continue to
support and amplify the diverse voices of the Hispanic American
community.
This holiday season, Buchanan's will continue to honor the 200%
culture and traditions of Hispanic Americans' holiday celebrations
by sharing cocktail pairings, recipes, and local events.
Stay up to date with the latest news, whisky cocktails, and
exciting social content by following the conversation on at
@BuchanansUS on Facebook, @BuchanansWhisky on Instagram
and @BuchanansUSA on Twitter. For additional information on
Buchanan's Whisky, please visit www.BuchanansWhisky.com.
Campaign Credits
Agency: CPB
Production Company: 2D Creative
Editorial Company: Uppercut
Audio Mix Company: Formosa
Music House: Kay Remix
About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S
Blended Scotch Whisky's true purpose is to unite all who bring
their 100% Hispanic and 100% American identities together to live a
200% life. It was created to be shared with one another and enjoyed
by all, because our founder, James
Buchanan believed in the power of sharing. The BUCHANAN'S
Blended Scotch Whisky brand has more than 130 years of authentic
heritage, and every bottle represents James
Buchanan's commitment to creating the finest blended Scotch
Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features
four gold award-winning marques, including: BUCHANAN'S DeLuxe
Blended Scotch Whisky, BUCHANAN'S MASTER Blended Scotch Whisky,
BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S
RED SEAL Blended Scotch Whisky. All of these marques have been
recognized in the most prestigious international spirits
competitions. For more information, visit
www.BuchanansWhisky.com or connect with us on Facebook:
www.facebook.com/BuchanansUS, Instagram:
www.instagram.com/BuchanansWhisky, and Twitter:
www.twitter.com/BuchanansUSA.
About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies,
Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New
York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE:
DGE) and their products are sold in more than 180 countries around
the world. For more information about DIAGEO, their people,
brands, and performance, visit www.diageo.com. Visit DIAGEO'S
global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about DIAGEO
North America: @Diageo_NA.
View original
content:https://www.prnewswire.com/news-releases/buchanans-scotch-whisky-launches-what-glory-we-are-campaign-celebrating-those-who-embody-the-spirit-of-the-200-100-hispanic-and-100-american-301395602.html
SOURCE Buchanan’s Blended Scotch Whisky