TIDMCHLL
RNS Number : 4620N
Chill Brands Group PLC
30 September 2021
For immediate release 30 September 2021
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES
OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT)
REGULATIONS 2019/310.
Chill Brands Group PLC
('Chill', the 'Company' or the 'Group')
AGM STATEMENT
Chill Brands Group plc (LON:CHLL) (OTCQX:ZOEIF), the
international CBD group, developer, will hold its Annual General
Meeting ('AGM') today at 09:00am (MST) / 4:00pm (BST) at 1601
Riverfront Drive, Suite 201, Grand Junction CO 81501 USA. At the
AGM the Co-CEO of Chill, Trevor Taylor, will make the following
statement:
"The past year has been one of enormous change for our Company.
Despite a global pandemic, recession, and unprecedented
geopolitical turbulence, Chill Brands Group has evolved to become
the consumer packaged goods brand and platform for growth that it
is today.
With the Company's AGM now upon us, we want to set out a vision
for the future that we are confident will create value for all
stakeholders in the guise of a global brand. It is a plan that will
be built on partnership and ambition, but also one that will be
driven by more fluid communication, hard work, and an unwavering
commitment to producing exceptional products.
Our Journey
From humble beginnings as the ancillary project of a natural
resources company, Chill has solidified its position in thousands
of retail locations in the US and expanded its footprint on an
international level. All previously announced distribution
agreements remain in place and our products continue to capture the
imaginations of our customers along with the attention of the
markets.
Recently we have launched our Chill brand of CBD recreational
products in the UK, supported first-class rodeo athletes as they
climb the global league tables, and announced our entrance into the
lucrative emerging tobacco-free nicotine market with the unveiling
of our TFN(R) flavour pouches.
Our UK-focused luxury CBD wellness brand, Zoetic, continues to
win awards from major industry bodies and recent marketing
campaigns have attracted increased interest from consumers. In the
same arena, the Group's Novel Foods application has now passed the
UK Food Standards Agency's administrative check and we are
confident that full validation will follow in due course - paving
the way for greater innovation and wider commercialisation.
We are delighted with the progress the Company has made, but are
well aware of the challenges it must still overcome.
Our Vision
As the Company develops, our foremost aim is to provide
customers with the freedom to pursue a lifestyle of their choosing.
This will be achieved through our expanding range of the highest
quality tobacco alternative products anywhere in the world and we
are excited to share further news as we engage in additional
product development initiatives.
The acquisition of the dynamic and memorable chill.com domain
name marked the beginning of what we believe will be the most
exciting period in the history of the Company. When combined with
our publicly traded platform, this asset sets the scene for future
merger and acquisition strategies that will build the Chill Brands
portfolio up to its true potential.
Our CBD and TFN tobacco alternative lifestyle brands will
continue to serve as a firm foundation for the Company's future
growth strategy, but it is our intention to actively pursue the
extension and diversification of the Group's interests within its
market niche. In a world that never stops, Chill Brands will own
the relaxation space and become synonymous with rest and
rejuvenation.
Our Future
These are grand plans, but we are confident that they can be
fully executed provided that the Company has access to the very
best talent and support. To that end, we are pleased to have
secured an advisory team comprised of the brightest minds in the
retail goods and cannabis industries.
As previously announced, the Company now benefits from the
strategic advisory services of Thomas Hensey and Tim Ransom of
Rhino Marketing. They are focused on moulding our product lines
into memorable, marketable, and above all successful brands as they
have done for so many household names before us. Their experience
with Red Bull, Budweiser, British American Tobacco, Coca Cola and a
litany of other international brands will be invaluable to Chill
and we cannot wait to update shareholders on the progress they are
making.
We are also delighted to have entered a partnership with
Viridian Capital Advisers that matches this strong creative vision
with the capabilities needed to operate as a fully functional and
rapidly growing publicly listed company. In the next several
quarters we will communicate extensive plans to enhance our Board
of Directors, improve our corporate credibility, boost the Group's
visibility, increase liquidity, and diversify our investor
base.
These efforts will be ably supported by President and CEO of
Viridian Capital Advisors, Scott Greiper, who will also be
addressing shareholders during today's AGM. Bringing together some
of the most acclaimed investment bankers, transactional advisers,
and strategic minds to have supported the cannabis sector,
Viridian's involvement in Chill will be instrumental to the
Company's future success and will undoubtedly be of benefit to us
all. A separate announcement detailing the Company's relationship
with Viridian will follow shortly.
The next year will be one of growth, transformation, and new
partnerships. There is much work to be done, and our focus is on
plotting an irreversible upward trajectory that will deliver the
Company to new heights.
On behalf of the Board of Directors and leadership team of Chill
Brands Group, we thank you for your continued support as we work to
transform your investment into a global holdings company that owns
the category of relaxation. It is mine and Antonio's privilege to
serve as Co-Chief Executive Officers and we couldn't be more proud
of the Company, community, and movement that we are building.
To existing shareholders, we offer our sincere appreciation for
your belief in the Group. To new investors, we warmly welcome you.
Regardless of the challenges we may face, you can count on us to
work tirelessly so that others can rest, relax, and Chill."
- Ends -
Publication on website
A copy of this announcement is also available on the Group's
website at www.chillbrandsgroup.com
Media enquiries:
Chill Brands Group plc c/o Buchanan
Trevor Taylor, Co-CEO
Antonio Russo, Co-CEO
Allenby Capital Limited (Financial Adviser
and Broker) +44 (0) 20 3328 5656
Nick Harriss / Nick Naylor (Corporate Finance)
Kelly Gardiner (Equity Sales)
Buchanan
Henry Harrison-Topham / Jamie Hooper / Ariadna Tel: +44 (0) 20 7466
Peretz 5000
chillbrands@buchanan.uk.com www.buchanan.uk.com
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END
AGMDKCBDKBKBQCB
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