GRAND JUNCTION, Colo.,
Sept. 30, 2021 /PRNewswire/ --
Chill Brands Group plc (LON:CHLL) (OTCQX:ZOEIF)
is pleased to announce the appointment of Viridian
Capital Advisors as a strategic advisor in connection with
capital raising strategy, M&A strategy, development of its
board of directors and investor relations.
Highlights
- In June 2014, Viridian Capital
Advisors ("Viridian" or "VCA") was founded as one of the first
financial and strategic advisory firms in the U.S. cannabis/hemp
industry, with a team of seasoned advisors, investment bankers and
analysts.
- Viridian assembled a Board of Advisors comprised of senior
executives from some of the largest brand companies in the world,
including Diageo, Proctor & Gamble, Anheuser Busch,
Mars Wrigley, and Philip
Morris.
- VCA has been engaged by some of the best of breed emerging
growth companies in the U.S. cannabis/hemp industry.
- Viridian is widely quoted by the mainstream media as an expert
in the cannabis/hemp industry, including Reuters, CNN, Forbes,
Bloomberg, the Wall Street Journal, and others.
- Viridian's President, Scott
Greiper, to address shareholders during the Company's Annual
General Meeting that is being held later today.
Chill Brands Group Partners with Viridian Capital Advisors
Chill's advisory agreement with Viridian is focused on building
the business, profile, market value and liquidity of the
Company.
As part of the agreement, Viridian has been awarded warrants
over shares totalling 4.9% of the Company's fully diluted share
capital, with an exercise period of five years and an exercise
price of £0.01, which are exercisable on the Company's share price
appreciating to an agreed level, or otherwise, exercisable at 25%
per quarter following the 12-month anniversary of the grant
date.
Scott Greiper, Founder and
President of Viridian Capital will be leading the engagement with
the Company. Mr. Greiper has had a highly successful 30-year
career on Wall Street and in his own businesses, with a track
record of helping to identify, advise, finance, and buy/sell best
of breed emerging growth companies in newly emerging industries.
Mr. Greiper attended the Executive MBA program at
Columbia University and received his
B.A. in Economics from the University of
Chicago.
Scott Greiper will address the
Company's shareholders as part of a presentation during the
Company's Annual General Meeting which is being held in
Colorado today.
Trevor Taylor, Co-CEO of Chill Brands Group, said: "We are delighted to welcome Scott
Greiper and Viridian Capital Advisors to Chill
Brands Group and are excited to draw on their extensive experience,
network and global following. Global brand building
requires world-class talent and capital, and we are pleased to have
gained support from professionals of such a
high caliber. We look forward to hearing Scott speak at
our AGM and are optimistic for the future."
About Chill Brands Group plc
Chill Brands Group PLC, an international CBD and tobacco
alternative products company, develops, produces, and sells
consumer products and other hemp derivatives.
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SOURCE Chill Brands Group