SUNBURY-ON-THAMES, England and
CARY, N.C., Sept. 13, 2021 /PRNewswire/ -- D4t4 Solutions
Plc (AIM: D4T4), a leading innovator in customer data,
management, and analytics, today added nearly 100 new preconfigured
Automated Marketing Signals (AMS) to the Celebrus Customer
Data Platform (CDP). These additions mean Celebrus CDP customers in
travel and hospitality, telecommunications, and healthcare can now
take advantage of AMS to convert more customers with highly
personalized, real-time content.
Powered by advanced machine learning and natural language
processing, AMS automates the detection of customer behaviors that
indicate a heightened propensity to convert -- such as visiting a
particular web page or showing evidence of a recent life event like
getting married or buying a home. Already available for banking and
insurance customers since May 2020,
this innovation enables genuine 1-to-1, real-time personalization
of content based on an individual's profile – and the Celebrus CDP
can even uniquely persist profiles to provide insights for
anonymous users.
AMS works by including signals derived from customers' current
session and past insights gained from text inputted on any channel
or device, making it useful for a wide range of applications
including creating unique retargeting ad campaigns, preventing
customer churn and generating upsell opportunities.
"From reading product reviews or clicking on ads, every customer
interaction offers valuable insight. But to the extent that
organizations today measure customer intent at all, most use rigid
rules that require a high degree of manual oversight. There's
simply too many digital touchpoints for marketers to measure and
manage in real-time. More sophisticated organizations may be able
to glean glimpses of intent by drilling into web or campaign data
for a given reporting period, but by then, they may have already
missed valuable opportunities to understand and convert potential
customers," said Bill Bruno, Deputy
CEO of D4t4 Solutions. "We're excited about the opportunity to
expand Automated Marketing Signals to additional industries with
the launch of new models for telecommunications, healthcare, and
travel and hospitality."
Using AMS, telecommunications service providers can identify
customers who are interested in new broadband services, want to buy
a new phone or tablet, need customer support, or are considering
terminating their accounts. Likewise, travel and hospitality
organizations can easily identify customers who are comparing
flights, hotels, and tour packages. And healthcare providers can
identify -- in a privacy-compliant way -- visitors who are
interested in booking an appointment or wish to be contacted for a
follow-up, for example.
With the use of lightweight data sets, AMS is also designed for
easy connection with commonly used enterprise decisioning and
real-time interaction management (RTIM) platforms. Furthermore,
Celebrus preprocesses intent signals for downstream applications,
such as Teradata and Pegasystems, to support faster response times
for connected artificial intelligence and machine learning systems
to drive hyper-personalization at scale.
"Better data pumped faster into a decision-making brain is the
fuel for hyper-personalization. Smart organizations are taking
advantage of software like Celebrus to automate the consolidation
and analysis of customer data to determine intent, in turn powering
greater personalization opportunities," said Vince Jeffs, Senior Director, Product Strategy,
Marketing AI & Decisioning at Pegasystems. "Celebrus helps
filter out the noise and contextualize data, providing valuable
signals to aid marketing and customer experience teams using
Pegasystems."
Since the feature's launch in May
2020, Automated Marketing Signals have been adopted by some
of the world's largest banks to identify billions of actionable
intent signals. In addition, Celebrus now ships with more than 200
preconfigured Automated Marketing Signals across industries, and
Celebrus customers can fully customize existing Automated Marketing
Signals to fit additional use cases.
For more information or to schedule a demo, please
visit www.Celebrus.com, or connect with us via
LinkedIn or Twitter.
About D4t4 and Celebrus
D4t4 Solutions plc (AIM: D4t4) was founded around a passion for
helping global enterprises derive value from their data assets.
Supporting customers in financial services, retail, travel,
healthcare, and telecommunications across 27 countries, D4t4
enables businesses to make smarter, informed decisions via
Celebrus, the company's flagship first-party product suite.
Celebrus CDP automatically captures, contextualizes, and activates
user-based behavioral data in real-time across all digital
channels. Through behavioral biometrics and analytics, Celebrus FDP
helps companies prevent fraud before it happens. Celebrus CDM
provides an enterprise platform that automates the integration and
transformation of customer data from all relevant data sources,
whether on-premises or cloud, to deliver customer and regulatory
analytics.
Editorial Contacts:
D4t4 Solutions Plc
Catherine Stenson
+44 (0) 1932 893333
catherine.stenson@d4t4solutions.com
Finn Partners
Brian Sinderson
+1 646 202-9787
Celebrus-Team@finnpartners.com
Instinctif Partners
Rozi Morris / Hannah Campbell
+44 (0) 20 7457 2020
D4t4Solutions@instinctif.com
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SOURCE D4t4 Solutions Plc