DS Smith Embeds Circular Design Metrics Across All Packaging Sites
23 Septiembre 2021 - 08:28AM
Business Wire
Global packaging company can now measure
environmental impact of all its design solutions helping clients
prove sustainability goals to stakeholders
Sustainable packaging leader DS Smith announced today it has
embedded its pioneering Circular Design Metrics across all its
packaging sites to support the transition to a circular economy and
help customers achieve their ESG goals, furthering its commitment
to meeting customer needs as the corporate world embraces ESG and
works to set and meet targets that reduce environmental
impacts.
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DS Smith is the only packaging producer
to offer its Circular Design Metrics, a unique tool which gives its
customers a clear view of their packaging designs’ circularity
performance. (Photo: DS Smith)
Corporations around the world are working to create and
implement ESG plans that meet the demands of all stakeholders, and
CEOs specifically are facing increased pressures to meet those
goals. According to a recent KPMG survey of 1,325 chief executives,
58% are “seeing increased demands from stakeholders — such as
investors, regulators and customers — for increased reporting and
transparency on ESG issues.”1
Much of the challenge for business stems from the ability to
capture data and transparently report on activity against these
goals. In an industry first, DS Smith can now measure and quantify
the sustainability performance of each of its packaging designs
across eight key indicators: carbon footprint, design for reuse,
supply chain optimization, recyclability, planet safety, material
utilization, renewable source and recycled content.
DS Smith is the only packaging producer to offer this unique
tool which gives its customers across a wide range of sectors such
as FMCG, industrial, retail and e-commerce a clear view of their
packaging designs’ circularity performance.
As more than 80% of a product’s environmental impact is made at
the design stage, data from Circular Design Metrics enables brands
and retailers to compare different design solutions, helping them
to reduce waste and pollution and keep materials and products in
use for longer. In addition, it supplies them with valuable data
that can be shared in ESG reporting to demonstrate what DS Smith
customers are doing to reduce their carbon footprint.
“Many of our customers have ambitious targets to increase the
sustainability of their packaging and designing for sustainability
is a crucial element in getting closer to a Circular Economy,” said
Brian Romankow, design and innovation manager, DS Smith North
America Packaging, Paper and Recycling. “Using our Circular Design
Metrics, our customers can easily compare different design
solutions and rate their circularity so they can use the solution
that best supports their ESG targets. Working together, we can
support our customers in their transition to a circular economy to
create a better and more sustainable future for generations to
come.”
The rollout of the Circular Design Metrics follows the launch of
the Circular Design Principles last year which were developed in
collaboration with the Ellen MacArthur Foundation. All of DS
Smith’s 700 designers have been trained on how to apply the
principles to design packaging solutions fit for the Circular
Economy.
The Circular Economy is at the heart of DS Smith’s Now and Next
strategy, focusing on closing the loop through better design,
protecting natural resources by making the most of every fibre
through circular solutions and equipping people to lead the
transition to a circular economy. By 2023, DS Smith will
manufacture 100% reusable or recyclable packaging and its aim is
that by 2030, all its packaging will be recycled or reused.
About DS Smith
DS Smith is a leading provider of sustainable, fiber-based
packaging worldwide, supported by recycling and papermaking
operations. It plays a central role in the value chain across
sectors including e-commerce, fast moving consumer goods and
industrials. Through its purpose of ‘Redefining Packaging for a
Changing World’ and its Now and Next sustainability strategy, DS
Smith is committed to leading the transition to the circular
economy, while delivering more circular solutions for its customers
and wider society – replacing problem plastics, taking carbon out
of supply chains and providing innovative recycling solutions. Its
bespoke box-to-box in 14 days model, design capabilities and
innovation strategy sits at the heart of this response. A Strategic
Partner of the Ellen MacArthur Foundation, North American
operations are headquartered in Atlanta, with 15 manufacturing,
paper and recycling facilities, totaling more than 2,000
employees.
DS Smith operates in 34 countries employing around 30,000 people
and is a Strategic Partner of the Ellen MacArthur Foundation.
1 DS Smith will report annually its progress across its climate
targets in its Sustainability and Annual Reports.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210923005625/en/
Mindy Myrick, Head of Corporate Affairs mindy.myrick@dssmith.com
/ +1 410-251-9570 Caroline Curran, Hill+Knowlton Strategies
caroline.curran@hkstrategies.com / +1 256-653-5811
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