TIDMDVRG
Deepverge PLC
06 October 2021
6 October 2021
DeepVerge plc
("DeepVerge" "Company")
Skin Trust Club partners with Media.Monks to accelerate global
expansion of
hyper personalised skincare brand launch
Skin Trust Club expansion into US and China in 2022 following
successful launch in UK and Ireland
Skin Trust Club powered by Labskin, a division of DeepVerge
(AIM: DVRG) announces creative digital company, Media.Monks, as its
end-to-end partner to roll out its brand and communications
strategy.
The hyper personalised Skin Trust Club test results combine 14
years of laboratory skin science and the latest consumer smartphone
technology to provide each person with a unique skincare routine
based on their own skin's microbiome. Partnership with Media.Monks
brings a digital-first campaign across social media using data
optimisation to deliver the full lifestyle experience.
Niamh O'Kennedy, Group Marketing Officer at Skin Trust Club,
commented:
"For the first time ever, Skin Trust Club members take full
control of their skin's health. We provide personalised skincare
suggestions for recommended daily routines based on their unique
skin microbiome. All recommended products are cruelty-free and have
been scientifically tested on laboratory grown human skin by
Labskin scientists. Genetic test results from Skin Trust Club
members own skin microbiome have clearly demonstrated both physical
and scientifically proven improvements, which help our customers
get to know their skin better so they can look and feel their very
best. We look forward to working with Media.Monks to define and
encapsulate this ethical skin revolution through an end-to-end
strategy with their creative, highly personalised and targeted
campaign."
Liam Osbourne, Global Client Partner Fashion and Luxury at
Media.Monks, added:
"Skin Trust Club is a revolution in hyper personalised skincare.
Working together with Skin Trust Club, we will connect with their
audience in an authentic way, beyond the images of people in lab
coats by connecting directly to the end-user's lifestyle,
encompassing a personalised service that provides personalised
daily skincare routine threaded throughout the Skin Trust Club
global expansion strategy. By combining insights from our data and
digital media experts, as well as social media insights from our
Social Innovation Lab, we look forward to working with Skin Trust
Club to create an end-to-end brand experience for their
customers."
ENDS
Enquiries:
DeepVerge plc Gerard Brandon, CEO
Niamh O'Kennedy Group Marketing Officer +44 (0) 7340 055 648
Brandstand Communications , Skin Trust Club
PR
Susanna Flynn, susanna@brandstandcomms.com +44 (0) 7990 586 255
Media.Monks Communications Director EMEA,
Henriëtte Gathier,
henriette.gathier@mediamonks.com +31 (0) 62 972 5468
SPARK Advisory Partners Limited (Nominated
Adviser)
Neil Baldwin/Andrew Emmott +44 (0) 113 370 8974
Turner Pope Investments (TPI) Limited (Broker)
Andy Thacker/James Pope +44 (0) 20 3657 0050
About Skin Trust Club (www.skintrustclub.com)
Skin Trust Club provides customised skincare routines derived
from a home test kit, lab tested and linked to local environment
via a free smartphone App that updates in real-time and identifies
ingredients that suit the subscribers unique skin microbiome. This
revolutionises how you take care of your skin with your own
skincare routine.
Home Test Kit comprises a single swab that maps the skin
microbiome delivering a report that produces the most appropriate
daily skincare routine based on science, not guesswork. Using
real-time air pollution and weather data from the customer's
location, the Skin Trust App builds a complete picture of the skin
microbiome and the impact of local surroundings.
Skin Trust Analysis includes:
-- Microbiome identification and quantification of living
organisms (bacteria, viruses, bacteriophages, fungi, parasites,
etc.) on the skin;
-- Skin gene expression analysis to quantify the biological
activity of living organisms on the skin;
-- Analysis of metabolites in the skin sample;
-- Personal genetic analysis - analyse genomic data to
understand potential skin concerns and future risks but does not
analyse genes to identify inherited diseases.
Skin Trust Club is powered by the scientists in Labskin a
division of Deepverge PLC.
DeepVerge is a scientific research and AI-as-a-Service company
focused on production and analysis of bacteria, virus and toxins
utilising artificial intelligent data analytics in regulatory
technology, from scientifically proving the impact of skincare
product claims on skin microbiome for global cosmetic company
clients to remotely detecting water contamination in real-time.
About Media.Monks
Media.Monks is a digital-first marketing and advertising
services company that connects content, data & digital media
and technology services across one global team built from the
bottom up. Inspired by the connectivity and flexibility of
technology APIs, a single-P&L model offers clients seamless
access to a nearly 6,000-strong team of multidisciplinary digital
talent organised across 57 talent hubs in 33 countries. Media.Monks
partners with 8 out of the 10 most innovative companies in the
world and many up-and-coming DTC and B2B brands, helping them own
their data and build out customer ecosystems to elicit smart,
efficient, high-impact engines for growth.
In 2021, the Media.Monks brand integrated by merging MediaMonks
and MightyHive, bringing together the best entrepreneurial and
innovative companies worldwide, named to Adweek's Fastest Growing
lists (2019, 2020, 2021), AdExchanger's Programmatic Power Players
(2020, 2021) and numerous "best places to work" lists. In addition
to holding a record number of FWA and other industry awards,
Media.Monks has been regularly recognised at the Cannes Lions and
Webby Awards, in 2021 as Webby Production Company of the Year.
Media.Monks is owned by London-based S4Capital (SFOR.L), the
publicly-traded new age/new era advertising and marketing services
company established by Executive Chairman Sir Martin Sorrell in
2018.
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