Distil PLC Launch of new RedLeg Tropical Rum
08 Abril 2021 - 01:00AM
RNS Non-Regulatory
TIDMDIS
Distil PLC
08 April 2021
8 April 2021
Distil PLC
Launch of new RedLeg Tropical Rum
Distil Plc (AIM: DIS) is pleased to announce the launch of
RedLeg Tropical Rum, the third flavour extension to the RedLeg Rum
brand.
The new flavour adds a tropical blend of 100% natural mango,
guava and passionfruit to RedLeg Spiced Rum, which is distilled in
the Caribbean, rested in oak barrels and infused with warming
ginger and sweet vanilla for a smooth, accessible spirit.
The fruits have been chosen as they symbolise friendship and
community in the Caribbean, and the expression will build on the
success of existing flavours - RedLeg Pineapple Rum and RedLeg
Banana Rum - which have delivered incremental sales for the
brand.
Don Goulding, Executive Chairman, commented:
"We've seen tremendous growth in the spiced rum category and for
the RedLeg over the last 12 months. Our RedLeg Spiced Rum has
performed well in major retail and the existing flavours have been
instrumental in recruiting new consumers to the brand and have
delivered incremental sales. We are confident that RedLeg Tropical
Rum will continue to build on this success."
For further information:
Distil PLC
Don Goulding, Executive Chairman Tel +44 20 3283 4006
Shaun Claydon, Finance Director
---------------------
SPARK Advisory Partners Limited
(NOMAD)
---------------------
Neil Baldwin Tel +44 20 3368 3550
Mark Brady
---------------------
Turner Pope Investments (TPI) Ltd
(Broker)
---------------------
Andy Thacker Tel +44 20 3657 0050
---------------------
About Distil
Distil Plc is quoted on the AIM market of the London Stock
Exchange. It owns drinks brands in a number of sectors of the
alcoholic drinks market. These include premium spiced rum, vodka,
gin, vodka vanilla cream liqueur and are called RedLeg Spiced Rum.
Blackwoods Vintage Gin, Blackwoods Vodka, Blavod Original Black
Vodka, Trøve Botanical Vodka, Diva Vodka and Jago's Vanilla Cream
Liqueur.
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