Eagle Eye Solutions Group PLC Eagle Eye powers Asda's Loyalty Programme Trial
15 Noviembre 2021 - 1:00AM
RNS Non-Regulatory
TIDMEYE
Eagle Eye Solutions Group PLC
15 November 2021
15 November 2021
Eagle Eye powers Asda's Loyalty Programme Trial
Eagle Eye, the global marketing technology company, is pleased
to announce that it is working with Asda to develop a trial of the
grocery retailer's new loyalty programme, Asda Rewards. Following a
successful trial with Asda employees in September 2021, the
programme has been extended to 16 Asda stores across West Yorkshire
and the West Midlands.
Asda Rewards is designed to provide customers with the best
value when shopping and rewards them with money for buying the
products they love. Customers using the Asda Rewards app can build
up a 'cash pot' each time they purchase a 'star product' or
complete an in-app 'mission' when shopping in one of the 16 trial
stores. Customers can also earn special rewards for purchasing
selected products across a range of brands from Asda's own label
brands to Cadbury's, Heinz, Pampers, Budweiser, Gillette and many
more. Customers can redeem their cash by creating a voucher with
the money they have saved in their cash pot and use this
in-store.
Eagle Eye's AIR platform powers the scheme including the offer
and reward management within the app, the membership card, star
products, missions and cash pot as well as the creation and
redemption of vouchers through its integration with Asda's
point-of-sale systems.
As the trial develops, Asda aims to customise offers so
customers can earn pounds for buying their favourite products, or
rewards for buying products that are environmentally friendly.
Tim Mason, Chief Executive of Eagle Eye , said: "We are excited
to be part of Asda's loyalty programme trial and look forward to
seeing the results. We have been working closely with Asda since
2014 and have seen first-hand the digital journey that they are
taking customers on. Loyalty programmes such as these help
retailers improve their business through data-driven insights
generating personalised offers which increase customer satisfaction
and improve their marketing effectiveness."
For further information, please contact:
Tim Mason, Chief Executive Officer Tel: 0844 824 3686
Lucy Sharman-Munday, Chief Financial
Officer
Investec (Nominated Advisor and Joint Tel: 020 7597 5970
Broker)
Corporate Finance: David Anderson / Sebastian
Lawrence
Corporate Broking: Sara Hale / Will Brinkley
/ Charlotte Young
Shore Capital (Joint Broker) Tel: 020 7408 4090
Corporate Finance: Hugh Morgan / Daniel
Bush
Corporate Broking: Henry Willcocks
Alma PR Tel: 020 3405 0205
Caroline Forde / Robyn Fisher / Molly
Gretton
About Eagle Eye
Eagle Eye is a leading SaaS technology company transforming
marketing by creating digital connections that enable personalised
performance marketing in real time through coupons, loyalty, apps,
subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of
digital offers and rewards at scale, across multiple channels,
enabling a single customer view. We create a network between
merchants, brands and audiences to enable customer acquisition,
interaction and retention at lower cost whilst driving marketing
innovation.
The Company's current customer base comprises leading names in
UK Grocery, Retail, Leisure and Food & Beverage sectors,
including Asda, Sainsbury's, Tesco, Waitrose and John Lewis &
Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells
& Butlers, Pizza Express; in North America, Loblaws, Shoppers
Drug Mart, Southeastern Grocers and Staples US Retail and in
Australia & New Zealand, Woolworths Group and The Warehouse
Group.
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END
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November 15, 2021 02:00 ET (07:00 GMT)
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