TIDMEBQ
Ebiquity PLC
13 October 2021
Ebiquity Plc
New office launch in India
Ebiquity plc ("Ebiquity" or the "Company"), a world leader in
media investment analysis, announces the opening of a new office in
Gurgaon, India, in response to the significant growth in the Indian
advertising market. The office builds on the presence of
FirmDecisions, Ebiquity's contract compliance specialist business,
which has been operating in Mumbai since March 2017.
India is among the fastest-growing advertising markets in the
world and expected to attain 9(th) rank in overall ad spending by
the end of 2021. Ad spend in India is forecast to grow by 23.2%*,
and Digital is expected to grow by 28%* by the end of this
year.
India's digital transformation is moving at a rapid pace, and
Ebiquity recognises the need to have a strategic local presence to
support current and new clients.
Reflecting on the significant growth in the Indian market,
Ebiquity has appointed Sandeep Srivastava as the Managing Director
of its India office, responsible for its expansion in the market.
Sandeep brings more than two decades of media management experience
across agencies, as well as media consulting. In his previous
14-year position with Accenture's media management practice, he
developed its offerings in new and emerging markets, besides
India.
Sandeep's experience and expertise in the media and marketing
industry will prove invaluable to clients looking for greater
transparency and accountability of their media investments.
Sandeep Khewle continues to lead FirmDecisions, and the Ebiquity
Group will offer Media Management, Media Performance, and Contract
Compliance services to optimise clients' media investments in the
region.
Nick Waters, Group Chief Executive Officer, said:
"I am delighted that Ebiquity is now entering India, following
the successful launch of FirmDecisions several years ago. India is
one of the most exciting and complex media markets in the world
with a strong track record of growth over the past 20 years, and
many years of high growth ahead. We see a tremendous opportunity to
help our clients eliminate waste and create value from their media
investments to achieve better business outcomes."
Sandeep Srivastava, Managing Director India, said:
"I'm excited to join Ebiquity at a time when our industry needs
greater accountability of marketing investments, especially in
digital media. I truly believe that Ebiquity provides world-class
services that enable advertisers to maximise the efficiency and
effectiveness of their media investments, as digital enters a new
era."
(*Source: GroupM TYNY 2021 Report).
- Ends-
Enquiries:
Ebiquity plc Via Instinctif
Nick Waters (Chief Executive Officer) Partners
Alan Newman (Chief Financial and Operating
Officer)
Instinctif Partners
Matthew Smallwood 07831 379 122
Guy Scarborough 07917 178 920
Panmure Gordon (Financial Adviser,
NOMAD & Broker)
Alina Vaskina (Corporate Advisory)
Charles Leigh-Pemberton (Corporate
Broking) 020 7886 2500
About Ebiquity plc
Ebiquity plc (LSE AIM: EBQ) is a world leader in media
investment analysis. It harnesses the power of data to provide
independent, fact-based advice, enabling brand owners to perfect
media investment decisions and improve business outcomes. Ebiquity
is able to provide independent, unbiased advice and solutions to
brands because we have no commercial interest in any part of the
media supply chain.
We are a data-driven solutions company helping brand owners
drive efficiency and effectiveness from their media spend,
eliminating wastage and creating value. We provide analysis and
solutions through five Service Lines: Media management, Media
performance, Marketing effectiveness, Technology advisory, Contract
compliance.
Ebiquity's clients are served by more than 500 media specialists
operating from 19 offices covering 80% of the global advertising
market.
The Company has the most comprehensive, independent view of
today's global media market, analysing $55bn of media spend from 75
markets annually, including trillions of digital media impressions.
Our Contract Compliance division, FirmDecisions, audits $40bn of
contract value annually.
As a result, more than 70 of the world's top 100 advertisers
today choose Ebiquity as their trusted independent media
advisor.
For further information, please visit: www.ebiquity.com
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END
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October 13, 2021 02:00 ET (06:00 GMT)
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