STOCKHOLM, March 22, 2021 /PRNewswire/ -- Today
Electrolux will be hosting the Future Sustainable Kitchen, a
digital event bringing together experts from across the food
ecosystem all united by a common goal: to make sustainable eating
the preferred choice.
Right now, we are cooking and eating beyond the planet's
boundaries and change is needed across the food and cooking
journeys. To debate how to drive positive change, kitchen
specialists, grocers, food tech start-ups, NGOs, chefs, and
Electrolux as an appliance manufacturer are all coming together.
The speaker line-up includes key leaders such as Anna Ohlsson-Leijon (CEO of Electrolux Business
Area Europe), Brent Loken (Global
Food Lead Scientist at WWF), Gabriela
Hernandez Galindo (Global Sustainability Director at
Danone), Jon Sintorn (CEO of Nobia) and Kevin Yu (Founder at SideChef) and many more,
who all play a role in shaping the kitchen of the future.
"We believe in a more sustainable kitchen for the future. More
sustainable cooking and eating habits are critical for our health
and for the health of our planet", says Anna Ohlsson-Leijon, CEO of Electrolux Europe.
"As a global appliance manufacturer and leader in sustainability,
we want to live up to our responsibility. We have the consumer
insights and the innovations to empower consumers to take action
for a more sustainable lifestyle. However, if there's one thing
that is certain in light of the global food challenge it's that
this battle cannot be fought by just a few. We need our diverse
partners to come up with solutions together with us, and today's
event is a perfect opportunity for this."
The topics for the digital event are built around four key
themes: The Food Sustainability Challenge, Designing for a
Sustainable Kitchen, Collaborating for a Sustainable Kitchen and
Looking into the Future Sustainable Kitchen. The event will be
moderated by Michael Wolf, founder
of the Smart Kitchen Summit/The Spoon.
In 2019, Electrolux launched the Better Living Program which is
an evolving list of actions aimed to shape better and more
sustainable living around the world. A key target of the Better
Living Program is to make sustainable eating the preferred choice
by 2030.
"Electrolux has a great opportunity to change the perception
that cooking healthy and sustainably isn't easy and doesn't taste
good. We want to inspire people to eat, source and care for food in
a way that benefits both people and planet", says Vanessa Butani, Head of Sustainability at
Electrolux Europe. "We need to change the ways we consume and
handle food. To help make every meal a conscious act of better
living, we have to drive change by educating consumers and
exploring new technologies."
A concrete example of how Electrolux is collaborating with
innovative partners to assist consumers in making sustainable
cooking easier will be officially announced at the event today.
Together with SideChef, an all-in-one digital home cooking
platform, and Le Cordon Bleu, the largest network of culinary arts
and hotel management institutes in the world, Electrolux creates a
new cooking experience, with easy step-by-step video-based cooking
instructions and guidance from Le Cordon Bleu chefs to make tasty
and sustainable plant-based recipes. Consumers with an Electrolux
smart steam oven can send the recipe information straight to the
oven for optimal settings of time, temperature, and cooking method
so that every dish tastes its best.
Please read more and sign up here for the event
which takes place today at 13.00-18.00 CET. Future Sustainable
Kitchen is an Electrolux event, co-hosted by The Spoon.
CONTACT:
For further information, please contact Electrolux Press
Hotline, +46 8 657 65 07.
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/electrolux/r/electrolux-hosts-event-to-debate-the-future-sustainable-kitchen,c3311250
The following files are available for download:
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