STOCKHOLM, March 19, 2021 /PRNewswire/ -- Hygiene and
health company Essity is continuing to expand its range toward more
sustainable products through the launch of Libresse® V-Cup, a
reusable menstrual cup, in Denmark, Finland, Norway and Sweden. Libresse® V-Cup is a compliment to the
brand's assortment providing an opportunity for women to choose the
product that best suits their lifestyle. Essity has previously
launched menstrual cups in Latin America.
Essity is one of the world's largest manufacturers of feminine
care products, the third largest in Europe and the market leader in Latin America. The company offers a broad
product range, including pads, panty liners, tampons, intimate
soaps, intimate wipes and washable absorbent underwear under
well-known brands such as Libresse, Bodyform, Nana, Saba and
Nosotras.
Libresse® V-Cup is made from 100% soft medical-grade silicone.
The menstrual cup's soft material and form help it to remain
securely in place, offering protection for up to 12 hours. It is
reusable and durable, and therefore helps to reduce the amount of
waste.
"We are proud to launch Libresse V-Cup in the Nordic region, a
market where a growing number of consumers are looking for this
type of solution. The menstrual cup is the second sustainable and
re-usable solution within Essity's Feminine Care assortment after
launching absorbent and washable underwear earlier this year. As a
leading global hygiene and health company, it is important for us
to have this type of product in our range providing consumers with
greater freedom to choose the product that best suits their
lifestyle," says Astrid
Schenk-Almagro, Global Brand Director Feminine Care,
Essity.
Libresse® V-Cup is launched in Denmark, Finland, Norway and Sweden starting in February 2021 and is available in online stores
and with major retailers.
For more information about Libresse® V-Cup, visit
www.libresse.com.
For further information, please contact:
Karl Stoltz
Media Relations Manager
+46 8 788 51 55
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Essity launches
menstrual cup in the Nordics under its Libresse brand
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https://news.cision.com/essity/i/libresse-v-cup-small-,c2890963
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LIBRESSE V-cup
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SOURCE Essity