Harvest Minerals Limited Expanded Marketing Channels of KP Fértil(R) (7559X)
06 Mayo 2021 - 3:00AM
UK Regulatory
TIDMHMI
RNS Number : 7559X
Harvest Minerals Limited
06 May 2021
Harvest Minerals Limited / Index: LSE / Epic: HMI / Sector:
Mining
To view the announcement with the illustrative images please use
the following link:
http://www.rns-pdf.londonstockexchange.com/rns/7559X_1-2021-5-6.pdf
6 May 2021
Harvest Minerals Limited ('Harvest' or the 'Company')
Expanded Marketing Channels of KP Fértil(R) to Include High
Margin Retail & Reseller Markets
Harvest Minerals Limited, the AIM listed remineraliser producer,
is pleased to announce that its direct application natural
remineraliser, KP Fértil(R), can now been sold in small 25kg bags
following approval from the Ministry of Agriculture, Livestock, and
Food Supply ("MAPA"), further expanding the Company's marketing
channels.
KP Fértil(R), produced at the Company's 100% owned Arapua
Fertiliser Project in Brazil, was previously only able to be sold
in 13-50 tonne bulks or one-tonne big bags suited for the larger
wholesale farmers and smaller scale agricultural market and
co-operatives, respectively. The addition of the 25kg bag option
provides an important diversification of marketing channels to
include small to medium sized farmers and resellers. It also
facilitates further commercialisation of the fruit and vegetable
market segments, which should see an increase from existing sales
volumes since these buyers are more inclined to buy smaller bags of
fertiliser.
Notably, the 25kg-bag packaging is part of a more pulverised
market and drives higher profitability margins than selling in
bulk. Additionally, it is anticipated that the KP Fértil(R)
branding will benefit as the bags will provide greater visibility
to Harvest's product throughout the region and country.
Brian McMaster, Chairman of Harvest, said: "We are pleased to be
entering the market of small bags, which we have been planning
since last year. MAPA's approval of the 25kg bag positions Harvest
as a contender in the higher margin retail and reseller fertiliser
market, which supplies the likes of home gardeners, small farmers
and fruit and vegetable producers. Our sales and marketing team
will be launching a marketing campaign to promote the new packaging
in the coming weeks, and I look forward to updating shareholders as
we progress with our commercialisation efforts."
Figure 1: KP Fértil(R) Delivery Packaging - See PDF
**ENDS**
For further information, please visit www.harvestminerals.net or
contact:
Harvest Minerals Limited Brian McMaster Tel: +44 (0)20 3940
(Chairman) 6625
Strand Hanson Limited James Spinney Tel: +44 (0)20 7409
Nominated & Financial Ritchie Balmer 3494
Adviser Georgia Langoulant
Shard Capital Partners Damon Heath Tel: +44 (0)20 7186
Broker 9900
St Brides Partners Ltd I sabel de Salis E : info@stbridespartners.co.uk
Financial PR Charlie Hollinshead
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
MSCDKABKABKKFPK
(END) Dow Jones Newswires
May 06, 2021 04:00 ET (08:00 GMT)
Harvest Minerals (LSE:HMI)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Harvest Minerals (LSE:HMI)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024