IMMO Immotion Group Plc

TIDMIMMO

Immotion Group PLC

19 April 2021

19 April 2021

Immotion Group plc

("Immotion", the "Company" or the "Group")

Augmented Reality Book & Flashcards launched

Immotion Group, the UK-based immersive entertainment group, is pleased to announce the launch of its new "Explore the Oceans" augmented reality book and 4D flashcards.

Both the book and flashcards use Augmented Reality (AR) technology to bring content to life. Users simply download the free app, hover their smartphone or tablet over the book or cards and watch them come to life. A video on Immotion's AR book can be found here: https://youtu.be/_0mcytuZ4tY

This combination of both printed material and AR technology allows children to read and learn in the most effective way. It is proven fact that children retain more information through immersive learning making these products the ideal learning tool.

The full colour 76 page hard book contains over 200 ocean facts, with the flashcard box containing 26 informative fact cards.

Both the book and flashcards will be available to purchase on the new letsexplore.com website which launches today. The book is available today, the flashcards will follow at the end of this month.

The directors believe these additional products, which join the fossil packs available in the store, will help enhance both customer experience and value proposition.

Ian Hetherington, Managing Director - HBE (Home Based Entertainment), said: "Our analytics already show great user uptake of the existing AR features on the Let's Explore cube. It made sense to enhance this experience with printed material".

"The book and flashcards allow users to see pages come to life in the most engaging and retentive way; the perfect combination to enhance children's ability to learn".

"These along with our fossil packs are the perfect bolt on to our 'Let's Explore - Oceans Mega Pack' allowing us to enhance the user experience and hopefully improve Average Order Values."

Enquiries:

For further information please visit www.immotion.co.uk , or contact:

 
 Immotion Group       Martin Higginson   Tel + 44 (0) 207 
                       David Marks        220 1666 
 WH Ireland Limited   Adrian Hadden      Tel + 44 (0) 207 
  (Nomad and Joint     Darshan Patel      220 1666 
  Broker)              Matthew Chan 
 Alvarium Capital     Alex Davies        Tel: +44 (0) 207 
  Partners                                195 1458 
  (Joint Broker) 
 
 
 Shard Capital Partners   Damon Heath     Tel: +44 (0) 20 7186 
  LLP                      Erik Woolgar    9900 
  (Co-Broker) 
 

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April 19, 2021 02:00 ET (06:00 GMT)

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