Immotion Group PLC Immotion Launches VR Experience, 'Gorilla Trek' (5229S)
16 Noviembre 2021 - 8:00AM
UK Regulatory
TIDMIMMO
RNS Number : 5229S
Immotion Group PLC
16 November 2021
16 November 2021
Immotion Group plc
("Immotion", the "Company" or the "Group")
Immotion Teams Up with Dian Fossey Gorilla Fund to Unveil
Groundbreaking Virtual Reality Experience, 'Gorilla Trek'
Today, Immotion Group, the UK-based immersive entertainment
company, will announce the launch of Gorilla Trek, a new
live-action virtual reality experience, at the IAAPA trade show in
Florida.
This exciting new VR experience will take guests to the
rainforests of Rwanda on a mission to study one of nature's most
intriguing yet endangered animals - the mountain gorilla.
Immotion is proud to partner on this project with the Dian
Fossey Gorilla Fund, the renowned gorilla conservation
organization. Tara Stoinski, CEO of the Fund, guides the mission,
giving unprecedented access and stunning insights into seldom-seen
gorilla behaviors. Produced by Immotion's Emmy Award-winning team,
it is the world's first 360 VR motion-platform experience to
showcase the mountain gorillas of Rwanda.
Edutainment - the mixture of education and entertainment - is at
the heart of the 'Location Based Entertainment' division's work,
whether it be educating guest about humpback whales in the South
Pacific, or tiger sharks in the Bahamas, or generating awareness
about ocean pollution. This, combined with our motion seats, sets
Immotion's work apart.
Rod Findley, President - Location Based Entertainment, Immotion
Group, said: "To partner with the Dian Fossey Gorilla Fund is a
dream come true for us. Education is important, but the engagement
that you achieve when you lead the guests on a mission and tell
them a compelling story is an order of magnitude greater."
"We are confident that, as we expand our immersive theatre
offerings to zoos around the world, having this caliber of project
with the conservation pedigree of the Fund and Dr. Stoinski, will
allow us to reach even more zoos and more guest worldwide with our
message of hope and conservation."
"In a given year over 700 million people worldwide visit zoos
and aquariums, with our zoo initiative, jump-started by this
amazing Gorilla Trek film, we are looking forward to significant
new growth in zoos during the coming year, complemented by
continued growth in the aquarium sector."
Tara Stoinski, CEO of the Dian Fossey Gorilla Fund, said:
"Creating this VR piece with Immotion was an amazing opportunity
for us transport people to Rwanda to see the mountain gorillas
close up and to understand the delicate balance that exists in our
conservation efforts."
Investors can see a trailer of the experience, along with a fly
through of the proposed outdoor zoo encloser on the following video
link: https://f.io/4FehFCFY
Enquiries:
For further information please visit www.immotion.co.uk , or
contact:
Immotion Group Martin Higginson Tel + 44 (0) 207
David Marks 220 1666
WH Ireland Limited Adrian Hadden Tel + 44 (0) 207
(Nomad and Joint Darshan Patel 220 1666
Broker) Ben Good
Alvarium Capital Alex Davies Tel: +44 (0) 207
Partners 195 1458
(Joint Broker)
Shard Capital Partners Damon Heath Tel: +44 (0) 20 7186
LLP Erik Woolgar 9900
(Co-Broker)
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