TIDMITS

RNS Number : 1789S

In The Style Group PLC

15 March 2021

15 March 2021

In The Style Group plc

(" In The Style ", the "Company" or the "Group")

ADMISSION TO AIM AND FIRST DAY OF DEALINGS

In The Style (AIM:ITS), the fast-growing e-commerce womenswear fashion brand with an innovative influencer collaboration model, is pleased to announce that admission of its entire issued and to be issued share capital to trading on the AIM market of the London Stock Exchange will become effective and dealings will commence at 8.00 a.m. today under the ticker "ITS" and with the ISIN GB00BMXMR838.

In The Style is a pure-play e-commerce fashion brand with a loyal, growing customer base of women predominantly aged between 16 and 35. Founded in 2013 by entrepreneur Adam Frisby, In The Style champions female empowerment, inclusivity, body confidence and real beauty. The brand has innovated a differentiated influencer collaboration model - which sees it work with influencers on a long-term basis to collaboratively design, develop and promote branded fashion collections - as an authentic and cost-effective way to drive customer engagement and sales.

On 10 March 2021, In The Style announced a fundraising which has today completed. The fundraising, which was significantly oversubscribed and priced at the top of the valuation range, included the placing of 5,500,000 new ordinary shares of 0.25 pence each ("Ordinary Shares") and the placing of 24,500,000 existing Ordinary Shares, both at a price of 200 pence per share (the "Placing Price"), raising gross proceeds of GBP11.0 million for the Company and GBP49.0 million for selling shareholders. At the Placing Price, the Company's market capitalisation is approximately GBP105 million.

The Company's Admission Document is available to view on the Company's website at www.corporate.inthestyle.com .

Liberum Capital Limited is acting as Nominated Adviser and sole broker to In The Style.

Adam Frisby, Chief Executive Officer of In The Style, said:

"Today is a really exciting day for In The Style. Our successful admission to AIM is a milestone we are delighted to have achieved. It has been an incredible journey over the last seven years for the business and I'm beyond proud of the differentiated and inclusive brand In The Style has become.

"We are very pleased to welcome our new shareholders to the business and I am really excited for the next chapter of the In The Style journey."

Enquiries:

 
 In The Style Group plc                 Via Hudson Sandler 
 Jim Sharp, Non-Executive Chairman 
  Adam Frisby, CEO 
  Paul Masters, COO & CFO 
 Liberum Capital Limited                Tel: +44 20 3100 2222 
  (Nominated Adviser and Sole Broker) 
 Clayton Bush 
  Scott Mathieson 
  Ed Thomas 
  John Fishley 
  Miquela Bezuidenhoudt 
 Hudson Sandler                         inthestyle@hudsonsandler.com 
  (Public Relations) 
 Alex Brennan 
  Lucy Wollam 
  Nick Moore 
 

Notes to editors:

In The Style is a pure-play e-commerce apparel brand with a loyal, growing customer base of women predominately aged between 16 and 35. From the outset, ITS has innovated a differentiated influencer collaboration model as an authentic and cost-effective way to drive customer engagement and sales.

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March 15, 2021 03:00 ET (07:00 GMT)

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