In The Style Group PLC Exclusive collaboration with Stacey Solomon
06 Abril 2021 - 1:00AM
RNS Non-Regulatory
TIDMITS
In The Style Group PLC
06 April 2021
In The Style announces exclusive collaboration with singer, TV
personality and influencer Stacey Solomon
Latest collaboration is one of the largest ever for the brand as
it continues to progress against long-term growth strategy
Manchester, 6 April 2021: In The Style, the fast-growing
e-commerce womenswear fashion brand with an innovative influencer
collaboration model, announces a new collaboration with influencer,
singer and TV personality Stacey Solomon. The collaboration
represents one of the largest announced by the brand during its
seven-year history.
Stacey has a highly engaged Instagram following of more than
4.1m, as well as 1.5m followers on Twitter and 1.5m on TikTok. She
is also a regular on ITV's award-winning and hugely popular daytime
TV show Loose Women.
Under the exclusive partnership, Stacey will collaborate with In
The Style to design, develop and market clothing and accessories
collections, each of which will feature personal touches and
details designed by Stacey including eucalyptus leaves and fresh
spring designs.
The Stacey Solomon x In The Style collection will launch on
27(th) April 2021, initially comprising 40 products, and will be
available in sizes 4-28 and include petite and tall options.
This latest partnership reflects In The Style's progress in
leveraging its innovative influencer collaboration model to deliver
the brand's long-term strategy to develop as a leading digital
brand in the high growth sector of the female apparel market.
In The Style collaborates with its influencer partners to
create, develop and market collections on a long-term and shared
risk and reward basis. This approach not only ensures influencer
investment in the process itself, but also drives longevity of
influencer relationships and drives cost-effective customer
acquisition. In The Style has recently collaborated with 15 varied
influencers, reaching over 30m Instagram followers across the
world.
Adam Frisby, CEO of In The Style, said:
"I'm so excited to welcome Stacey to the In The Style family.
This partnership has been years in the making and is one I'm really
proud of and am certain will generate an amazing reception from our
customers and Stacey's followers. Stacey truly embodies our values
of kindness and loving yourself for who you are, and her debut
collection reflects that inclusivity - there's something for
everybody.
We have some really exciting products and designs in the
pipeline that we cannot wait to reveal to our customers. Stacey has
had some amazing ideas and we can't wait to launch these in the
coming weeks."
Stacey Solomon added:
"I'm so excited to be working with In The Style on my new
collection. I've included all of my favourite things - florals,
pastels and loungewear! With spring finally here, I'm looking
forward to brightening up my wardrobe and I can't wait to share
what I've been working on."
ENDS
Images available to download at https://we.tl/t-Lv4qECtGrQ
Enquiries
Hudson Sandler +44(0)20 7796 4133
Inthestyle@hudsonsandler.com
Notes to Editors
In The Style is a fast-growing e-commerce womenswear fashion
brand with an innovative influencer collaboration model. Founded in
2013 by entrepreneur Adam Frisby, the brand champions female
empowerment, inclusivity, body positivity and real beauty.
The brand's innovative and highly adaptable influencer
collaboration model, which sees it work with influencers on a
long-term basis to collaboratively design, develop and promote
branded collections, differentiates it from competitors.
In The Style has recently collaborated with 15 influencers,
reaching over 30m Instagram followers across the world.
This information is provided by Reach, the non-regulatory press
release distribution service of RNS, part of the London Stock
Exchange. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
Reach is a non-regulatory news service. By using this service an
issuer is confirming that the information contained within this
announcement is of a non-regulatory nature. Reach announcements are
identified with an orange label and the word "Reach" in the source
column of the News Explorer pages of London Stock Exchange's
website so that they are distinguished from the RNS UK regulatory
service. Other vendors subscribing for Reach press releases may use
a different method to distinguish Reach announcements from UK
regulatory news.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
NRADKBBQFBKKFQK
(END) Dow Jones Newswires
April 06, 2021 02:00 ET (06:00 GMT)
Itsarm (LSE:ITS)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Itsarm (LSE:ITS)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024