Mission Group PLC (The) Acquisition of Soul and Trading Update (5925P)
20 Octubre 2021 - 1:00AM
UK Regulatory
TIDMTMG
RNS Number : 5925P
Mission Group PLC (The)
20 October 2021
20 October 2021
THE MISSION GROUP plc
("MISSION", "the Group")
ACQUISTION OF SOUL AND TRADING UPDATE
The MISSION Group plc (AIM: TMG), creator of Work That Counts
comprising a network of 15 Agencies delivering real, sustainable
growth for its Clients, announces the acquisition of Soul , a
leading customer engagement Agency, and provides an update on
trading.
Acquisition
Based in London, Soul is a full-service customer engagement
Agency that works with psychologists to help businesses better
understand human nature and human behaviour. This means they can
advise their clients, leading brands such as Genting, John Lewis
Finance, Michael Kors and SSE, on what motivates and drives
customer decision making.
Soul will sit in MISSION's Brand Strategy, Creative &
Content division, whilst providing specialist support across the
Group's international network of Agencies through the 'MISSION
Advantage.' The acquisition enhances MISSION's creative and
customer experience capability, building on its breadth and depth
of expertise to fit today's Client challenge, which was outlined as
a strategic priority in the Group's interim results on 22
September.
Trading
Trading during the second half of 2021 to date has been as
expected and the Group is currently on track to deliver a full year
performance in line with the Board's expectations. The Board
remains confident that the Group will continue to benefit from the
removal of lockdowns and the general return to a more 'business as
usual' economy, continuing MISSION's sequential recovery.
James Clifton, Chief Executive of The MISSION Group plc,
commented:
"We have a strong track record of acquiring and integrating
earning accretive businesses which build on our services,
geographic reach and sector expertise.
Soul is an innovative agency, which has previously worked well
with Innovation Bubble, and will enable us to further expand our
offering in the creative and customer experience space. Its
psychology-led approach fits perfectly with our Clients need to
understand their customers on a deeper level.
We remain focused on exploring further organic and acquisitive
growth opportunities to further build on our compelling
infrastructure."
Mike Cullis, CEO and Founding Partner of Soul, said:
"We are excited about joining MISSION. We already share many
beliefs and values. The entrepreneurial spirit and culture of
collaboration makes the Group a natural fit for us. We look forward
to working with James and the team to integrate the business and
support MISSION in its growth journey."
ENQUIRIES:
James Clifton, Chief Executive Officer
G iles Lee , Chief Financial Officer
The MISSION Group plc 020 7462 1415
Mark Percy / James Thomas / Fiona Conroy
Shore Capital (Nomad and Broker) 020 7408 4090
Kate Hoare / Laura Stewart
HOUSTON (Financial PR and Investor Relations) 0204 529 0549
NOTES TO EDITORS
MISSION is a collective of Creative and MarTech Agencies led by
entrepreneurs who encourage an independent spirit. Employing 1,000
people across 27 locations and 3 continents, the Group successfully
combines its diverse expertise to produce Work That Counts for our
Clients, whatever their ambitions. Creating real standout, sharing
real innovation and delivering real business growth for some of the
world's biggest brands. www.themission.co.uk
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END
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