Leading experience management software provider
selects AWS as its preferred cloud provider to support accelerated
innovation, scale globally, and deliver actionable stakeholder
insights faster
Amazon will rely on Qualtrics’ experience
management technology to listen, understand, and act on customer
and employee feedback
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc.
company (NASDAQ: AMZN), and Qualtrics (NASDAQ: XM) announced they
are expanding their relationship, with Qualtrics migrating its
internal IT systems and customer-facing workloads to the world’s
leading cloud. The migration includes Qualtrics’ complete portfolio
of experience management (XM) applications and its xFlow automated
workflow system. Qualtrics selected AWS as its preferred cloud
provider to enhance operational performance, expand globally, and
develop new features that help uncover deeper insights for its
customers. Qualtrics will be able to provide customers with
actionable insights faster and more efficiently using AWS’s proven
infrastructure and broad capabilities, including machine learning,
analytics, databases, security, and compute.
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Qualtrics’ cloud-native technology aggregates customer and
employee feedback and enables companies to analyze it and take
action. Qualtrics is now moving its customer-facing workloads to
AWS. For example, Qualtrics uses Amazon DynamoDB, AWS’s key-value
and document database service, as the underlying infrastructure for
its XM Directory, the largest human sentiment database in the world
with more than 4 billion customer and employee profiles. Qualtrics
also uses Amazon SageMaker, a service that helps data scientists
build, train, and deploy machine learning models quickly, as the
backbone for Qualtrics iQ, its machine learning-powered analytics
suite that enables Qualtrics to develop its natural language
processing models more efficiently and deliver actionable customer
and employee insights faster.
Amazon’s customer and employee feedback programs will also be
able to rely on Qualtrics to gather and analyze stakeholder
feedback. Through Qualtrics’ experience management technology,
Amazon will be able to quickly understand customer and employee
feedback to make data-driven decisions across multiple
departments.
“Qualtrics and Amazon share the same guiding principle of
customer obsession, and our mutual strengths are helping both
companies operate better. Using AWS’s global infrastructure and
breadth of machine learning and cloud capabilities will help us
surface actionable insights at the speed that our customers,
including Amazon, know and expect,” said Qualtrics Chief Technology
Officer John Thimsen. “More than 13,500 organizations rely on
Qualtrics to deliver incredible customer and employee experiences,
and we are continuously innovating on our technology to help
customers unlock new growth opportunities in the experience
transformation era.”
“Data is foundational to helping enterprises understand their
operating landscape and improve the overall experience for their
customers,” said Matt Garman, Senior Vice President of Sales and
Marketing at Amazon Web Services, Inc. “AWS’s industry-leading
cloud capabilities and our proven global infrastructure give
Qualtrics the ability to deliver timely, in-depth insights to
customers with the utmost security and reliability. The strength
and scale of this relationship will also help global companies such
as ours use Qualtrics to deliver insights that can lead to improved
outcomes around the world.”
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud offering. AWS has been
continually expanding its services to support virtually any cloud
workload, and it now has more than 200 fully featured services for
compute, storage, databases, networking, analytics, machine
learning and artificial intelligence (AI), Internet of Things
(IoT), mobile, security, hybrid, virtual and augmented reality (VR
and AR), media, and application development, deployment, and
management from 81 Availability Zones within 25 geographic regions,
with announced plans for 27 more Availability Zones and nine more
AWS Regions in Australia, Canada, India, Indonesia, Israel, New
Zealand, Spain, Switzerland, and the United Arab Emirates. Millions
of customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Qualtrics
Qualtrics, the leader and creator of the Experience Management
(XM) category, is changing the way organizations manage and improve
the four core experiences of business—customer, employee, product
and brand. Over 13,500 organizations around the world use Qualtrics
to listen, understand and take action on experience data
(X-data™)—the beliefs, emotions and intentions that tell you why
things are happening, and what to do about it. The Qualtrics XM
Platform™ is a system of action that helps businesses attract
customers who stay longer and buy more, engage employees who build
a positive culture, develop breakthrough products people love and
build a brand people are passionate about. To learn more, please
visit qualtrics.com.
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