SEC Newgate S.p.A. Acquisition (7992G)
29 Julio 2021 - 01:00AM
UK Regulatory
TIDMSECN
RNS Number : 7992G
SEC Newgate S.p.A.
29 July 2021
29 July 2021
SEC Newgate S.p.A.
("SEC Newgate" or the "Company" or the "Group")
Acquisition of majority stake in Twister Communications Middle
East, Dubai
SEC Newgate S.p.A. (AIM: SECN), the insight-driven global
strategic communications group that works at the nexus of business,
politics, communities, markets and media, is pleased to announce
that it has acquired a 70% shareholding in Twister Communications
Middle East ("TwisterME") (the "Acquisition"), the Dubai-based
branch of Italian PR firm Twister Communications Group. The
Acquisition is in line with the Group's Strategic Plan 2021/2023
for expansion in key strategic markets, including Middle East.
Twister ME, which will be rebranded SEC Newgate ME, has a strong
business base, with a combination of private and institutional
clients, both Italian and international. The agency's specialist
team of consultants offers a broad portfolio of services, including
media relations, digital communications and brand management.
The agency was established in 2013 as a branch of Italian PR
firm Twister Communications Group jointly with founding partner and
CEO Elena Gramatica, whose career started in Italy in the marketing
sector before moving to the Gulf as an advisor in the luxury sector
in a multinational PR Group . Twister ME, despite the effects of
the Covid-19 pandemic in the region, reported revenues in excess of
EUR500,000 for 2020 and was breakeven.
SEC Newgate will acquire 70% of TwisterME's equity for a
consideration of EUR340,000 payable in cash. The remaining 30% will
be held by Elena Gramatica, who will join the rebranded company as
managing director. Following the Acquisition, the board of SEC
Newgate ME will comprise Elena Gramatica, together with Tom Parker,
Group deputy CEO and EMEA Regional Manager and Sergio Penna, Group
CFO.
Fiorenzo Tagliabue, CEO of SEC Newgate S.p.A. , said:
" APAC and the Middle East are already part of our consolidated
footprint, so this strategic deal adds momentum and investment in a
part of the world economy that is becoming more and more
significant, especially for PR and communications. Today's
transaction expands our presence in the area and positions SEC as
one of the leading global PR firms in a geographic market full of
business potential, ahead of Expo 2020 starting on 1 October 2021,
and the football World Cup in 2022."
Elena Gramatica, Managing Director of Twister Middle East,
said:
"Our partnering with SEC Newgate will allow us to build upon our
understanding of the local market and our network of relationships,
to serve a wider audience of international clients seeking to
develop and invest in the Middle East, especially in our core
sectors of luxury, consumer, technology and governmental
affairs."
-end-
SEC Newgate S.p.A.
Fiorenzo Tagliabue (Group CEO) Telephone: +39 335 6008858
tagliabue@secrp.com
Tom Parker (EMEA Region Manager Telephone: +32 495210254
and Group Deputy CEO) tparker@cambre-associates.com
Sergio Penna (Group CFO) penna@secrp.com
Arden Partners (Nominated Adviser
and Broker)
Richard Johnson Telephone: +44 207 614
5900
Notes to Editors
Notes to Editors
-- SEC Newgate is an award winning strategic communications
firm, which ranks in the Top 30 groups in the world. The Agency's
team consists of about 600 staff, working in 37 offices across five
continents.
-- SEC Newgate's focus is on achieving positive outcomes through
communications, advocacy and research, helping clients clearly
demonstrate their purpose, value, and impact locally, nationally
and internationally.
-- Further information is available at the Group's website: www.secnewgate.com
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