TIDMSIS
RNS Number : 2924N
Science in Sport PLC
29 September 2021
AIM: SIS
Science in Sport plc
("Science in Sport" or "the Company")
Major New Partnership Agreed with NBA Champions, Milwaukee
Bucks
Science in Sport, the premium performance nutrition company
serving elite athletes, sports enthusiasts and the active lifestyle
community, is pleased to announce that it has signed a major new
partnership agreement, with the Milwaukee Bucks (the "Bucks"), the
2021 National Basketball Association ("NBA") champions. This is the
Company's first agreement with an NBA team.
Under the terms of the partnership, Science in Sport will
support the Buck's science team, through its Performance Solutions
model. This will include the integration of Science in Sport
nutritionists within the team and the creation of player-specific
nutrition solutions, including vitamins and supplements that
address players' individual needs and enable them to maximise their
performance.
The Company will be the 'Official Vitamins and Supplements
Partner' to the Bucks, and Science in Sport assets will be carried
across all Milwaukee Bucks' digital platforms, as well as in-arena
signage at the team's home stadium, the Fiserv Forum.
Science in Sport is widely considered to be the leading
performance nutrition company globally and has established an
outstanding record for product innovation and product quality,
including banned substance testing. Science in Sport is the only
brand globally to hold both Informed Sport and Informed
Manufacturer certification. This means that its products undergo
the most extensive banned substance testing in the world for
professional athletes.
Matt Pazaras, Chief Business Development and Strategy Officer of
Milwaukee Bucks, commented,
"We're thrilled to be the first NBA team to partner with Science
in Sport and to bring their innovative nutrition products and
research to our sports science team. In searching for a vitamins
and supplements partner it became clear that SiS would be a perfect
fit. We look forward to tipping off our partnership with them this
week as the 2021-22 season gets underway."
Stephen Moon, CEO of Science in Sport plc, said:
"We are delighted to be partnering with NBA champions, the
Milwaukee Bucks. This is our first agreement with an NBA team, and
we believe that our Performance Solutions model, where our
nutrition experts are embedded within the Bucks science team, will
help to power further outstanding sports performance. A major focus
will be personalising nutrition advice and solutions to each Bucks
player.
"The agreement is an honour and a huge vote of confidence in our
science-led approach and the high standards we have set globally in
product innovation and product quality."
Science in Sport plc T: 020 7400 3700
Stephen Moon, CEO
James Simpson, CFO
Liberum (Nominated adviser and T: 020 3100 2000
broker)
Richard Lindley, James Greenwood,
Will Hall
KTZ Communications T: 020 3178 6378
Katie Tzouliadis, Dan Mahoney
About Science in Sport plc
www.sisplc.com
Headquartered in London, Science in Sport plc is a leading
sports nutrition business, which develops, manufactures and markets
innovative nutrition products for professional athletes, sports and
fitness enthusiasts and the active lifestyle community. The Company
has two highly regarded brands, PhD Nutrition, a premium
active-nutrition brand targeting the active lifestyle community,
and SiS, a leading endurance nutrition brand among elite athletes
and professional sports teams.
The two brands are sold internationally through the Company's
phd.com and scienceinsport.com digital platforms, third-party
online sites, including Amazon and Tmall, and an extensive retail
distribution in the UK and internationally, including major
supermarkets, high street chains and specialist sports retailers.
This omnichannel footprint enables the Company to address the full
breadth of the growing sports nutrition market.
PhD is one of the UK's leading active nutrition brands with a
reputation for high quality and product innovation. The brand has
grown rapidly, based on its core protein powders, since its launch
in 2005. The range now comprises powders, bars and supplements,
including the high protein, low sugar range, PhD Smart. PhD brand
ambassadors include leading fitness influencers Ross Edgley and Obi
Vincent. The PhD brand is an official partner to the Tough Mudder
Challenge and Race Series.
SiS, founded in 1992, has a core range comprising gels, powders
and bars focused on energy, hydration and recovery. SiS is an
official sports nutrition supplier to over 250 professional teams,
organisations and national teams around the world, including INEOS
Grenadiers Cycling Team, England Lionesses, Legion of Los Angeles
and USA Triathlon. SiS supplies more than 150 professional football
clubs in the UK, Europe and the USA and is Performance Research
Partner to the English Football Association.
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September 29, 2021 02:00 ET (06:00 GMT)
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