Seeing Machines Limited Seeing Machines establishes European sales team (9166O)
13 Octubre 2021 - 1:00AM
UK Regulatory
TIDMSEE
RNS Number : 9166O
Seeing Machines Limited
13 October 2021
Seeing Machines Limited
13 October 2021
Seeing Machines establishes European sales team to accelerate
Guardian installations
Seeing Machines Limited (AIM: SEE, "Seeing Machines" or the
"Company"), the advanced computer vision technology company that
designs AI-powered operator monitoring systems to improve transport
safety, has announced the establishment of a European sales team,
headquartered in Amsterdam, the Netherlands, to lead the next phase
of its business development and focus on growing demand in Europe
for the Company's Aftermarket driver safety technology,
Guardian.
As the focus on road safety continues to ramp around the world,
Seeing Machines' Aftermarket division, under the leadership of
recently appointed Max Verberne, has bolstered its direct sales
team to support the increased interest from global companies to
deploy driver-focused safety technology across their vehicle
fleets. This most recent development comes off the back of the
recently announced deal with Shell Global Solutions International
B.V. ("Shell") to deploy the Company's Guardian technology across
its global network of vehicles, over the next two to three
years.
Guardian is now operational in more than 400 companies and 26
countries globally, minimising the risks of driver fatigue and
distraction.
The Company is also pleased to announce that Gerard van den
Houten has been appointed to head up the European team and comes to
Seeing Machines with an enviable sales and management background.
His experience, heavily focused on AI, technology and IOT across
Europe, Africa and Asia will be invaluable as he spearheads the
Company's regional growth and targets new vertical opportunities in
the region. Supported by two additional sales resources, due to
start with Seeing Machines in the coming months, Gerard will lead
the European, Middle East and African ("EMEA") focus for Guardian
sales.
The European team will expand on progress achieved in the United
Kingdom where Guardian has been successfully deployed across key
fleets such as National Express and Trams of London, supported by
the UK-based team, who will now report to Gerard. As the Company
sees expected growth across EMEA, this team and its position in
Europe, while aligning closely with Shell's footprint, will enable
further growth with other organisations based out of the
region.
Max Verberne, GM of Aftermarket at Seeing Machines commented:
"We are pleased to welcome Gerard to our growing team. The
establishment of this Europe-based team will be further bolstered
by our growing distribution network in South Africa, the Middle
East, Turkey, the UK and Ireland.
"Supporting key clients to successfully deploy Guardian is our
focus and with experienced people like Gerard and his team on board
to manage the demand from Europe, we are well placed to achieve our
Aftermarket objectives."
Enquiries:
Seeing Machines Limited +61 2 6103 4700
Paul McGlone - CEO
Sophie Nicoll - Corporate Communications
Cenkos Securities plc (Nominated Adviser and
Broker)
Neil McDonald
Pete Lynch +44 131 220 6939
Stifel Nicolaus Europe Limited (Joint Broker) +44 20 7710 7600
Alex Price
Nick Adams
Lionsgate Communications (Media Enquiries)
Jonathan Charles +44 07791 892509
Seeing Machines (LSE: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based
monitoring technology that enable machines to see, understand and
assist people. Seeing Machines' technology portfolio of AI
algorithms, embedded processing and optics, power products that
need to deliver reliable real-time understanding of vehicle
operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive
state as it applies to accident risk. Reliable "driver state"
measurement is the end-goal of Driver Monitoring Systems (DMS)
technology. Seeing Machines develops DMS technology to drive safety
for Automotive, Commercial Fleet, Off-road and Aviation. The
company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in
each market vertical.
www.seeingmachines.com
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