TIDMSBDS
RNS Number : 6332L
Silver Bullet Data Services Grp PLC
14 September 2021
14 September 2021
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
New Contract Win
Silverbullet, a provider of digital transformation services and
products, is pleased to announce it has been awarded a new contract
with RTÉ, the l argest Irish broadcasting company to provide
strategic leadership, technology and data implementation, on-going
data strategy and integration.
Silverbullet has been engaged by RTÉ to design and deploy a data
strategy underpinned by technology. By combining data management,
targeting, activation, measurement and reporting, the partnership
will seek to enable RTE to optimise its business infrastructure to
accelerate its digital transformation process.
This follows on from its recent contract win in the UK with ITV,
as announced on 12 August 2021, which has engaged Silverbullet to
support the design of a martech and data roadmap and strategy,
including technology vendor analysis and procurement support for
Customer Data Platform and Data Management Framework. This is a
five-year partnership to help ITV in their data and digital
transformation journey.
Silverbullet has become a global specialist partner to
broadcasters transitioning from linear TV to digital ad spend,
providing the following services:
-- Strategic leadership, technology and data implementation,
on-going data strategy and integration;
-- Unique experience of applying data and technology to drive
better monetisation of ' Over-the-top' (" OTT") TV advertising
inventory; and
-- The 4D product, which applies contextual insights for video
and display advertising and continues to gain traction in
the broadcast sector.
Silverbullet's expertise in the TV data transformation space has
enabled the Group to develop a strong client base of global
broadcasters since 2019, including SBS, Network 10, ITV, Channel 4,
RT É , Austerio and ARN.
Ian James, Chief Executive Officer of Silverbullet,
commented:
"We are delighted to be at the centre of the broadcaster and
audio data-driven transformation industry, helping broadcasters
maximise the OTT opportunity. This is one of the most exciting
developments for the entire advertising ecosystem. We look forward
to seeing the results of this years' work as the digital video and
audio market looks set to bounce back in 2022."
For further information please contact:
Silverbullet
Ian James (CEO) via IFC
Strand Hanson Limited - Financial and Nominated
Adviser
James Spinney / James Bellman / James Dance 0207 409 3494
Oberon Capital - Broker 0203 179 5344
Mike Seabrook / Robert Hayward
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence Chandler 07793 839 024
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase
out the use of cookies in 2022.
Headquartered in London, the Group employs 66 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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END
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