Silver Bullet Data Services Grp PLC New Contract Win (6068S)
17 Noviembre 2021 - 1:00AM
UK Regulatory
TIDMSBDS
RNS Number : 6068S
Silver Bullet Data Services Grp PLC
17 November 2021
17 November 2021
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
New Contract Win
Silverbullet, a provider of digital transformation services and
products, is pleased to announce it has been awarded its first
significant '4D' agency contract with pilot GmbH & Co.KG
("pilot"), one of the largest independent media agencies in
Germany.
pilot is part of the Local Planet network with whom Silverbullet
has a joint venture. pilot manages approximately EUR1.2bn of media
billings annually, services more than 200 clients, and is
recognised as one of the top 10 German media agencies according to
the RECMA rankings. This contract is part of the roll out of 4D
across multiple geographies and languages, laying the foundation
for further growth in 2022 as the use of third-party cookies
continues to diminish within the advertising ecosystem.
4D is a next-generation contextual solution used to target and
deliver deterministic insights for advertisers, driving
'in-the-moment' marketing and brand suitability for digital media
buying. It addresses the fundamental desire of advertisers and
their brands to be seen in the right moment and context that is
most likely to drive engagement, whilst seeking to generate
powerful business outcomes and increased revenues.
4D will be the preferred partner for pilot in contextual display
and video for programmatic media campaigns. 4D will be offered
across the pilot client portfolio for the generation of contextual
customer insights and the planning of media deployment.
Ian James, Chief Executive Officer of Silverbullet,
commented:
" We are delighted to be partnering with pilot and its broad
client base on their journey through the 'post cookie' era. To have
such a distinguished and scaled media organisation such as pilot to
choose 4D to deliver this mission critical transformation from
third-party cookies to contextual data is an excellent endorsement
of our market leading product and strategy."
Uli Kramer co-founder of pilot, stated:
"As the 'post cookie' advertising era dawns, we are seeking
reliable and scaleable platforms to help us target advertising in a
data compliant and effective manner. 4D has proven to outperform
for us in 'post cookie' insights and targeting, and I am excited
about the future with 4D helping us to drive improved business
outcomes for our clients."
For further information please contact:
Silverbullet
Ian James (CEO) via IFC
Strand Hanson Limited - Financial and Nominated
Adviser
James Spinney / James Bellman / James Dance 0207 409 3494
Oberon Capital - Broker 0203 179 5344
Mike Seabrook / Robert Hayward
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence Chandler 07793 839 024
The information contained within this announcement is deemed by
the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 as it forms part of
United Kingdom domestic law by virtue of the European Union
(Withdrawal) Act 2018.
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase
out the use of cookies in 2022.
Headquartered in London, the Group employs 66 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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END
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