CARRBORO, N.C., Oct. 24, 2021 /PRNewswire-PRWeb/ -- A new
report released by Leading Learning, a provider of resources for
professionals in the business of continuing education, professional
development, and lifelong learning, offers insights into the
tremendous growth in virtual conferences triggered by the impact of
the COVID-19 pandemic on traditional face-to-face events.
The Virtual Conferences Report, which is available for download
at no charge on the Leading Learning Web site, draws on data from a
recent non-statistical survey. The 75-page report continues the
work of five previous publications—the first issued in 2011—in
which Leading Learning or its parent company, Tagoras, has tracked
the evolution of virtual conferences.
Highlights from the new report include the following:
- Of the 215 qualified responses, 83.7 percent have previously
offered a virtual conference—a huge leap compared to the 21.6
percent of 2020 respondents who had previously offered one.
- "Due to COVID-19" was cited by 93.5 percent of respondents as
the reason their organization decided to offer a virtual
conference.
- Of respondents that have held a virtual conference, 68.0
percent of have no formal, documented strategy for virtual
conferences, and 5.3 percent say they are not sure whether they
have a strategy.
- Only 15.8 percent report virtual conferences lasting no more
than a day and a half—down from 48.6 percent in 2020—and 27.4
percent report virtual conferences longer than three days.
- Over three-quarters (84.1 percent) report that registrations
for their virtual conference either met or exceeded
expectations.
- Of those that have held a virtual conference, 82.5 percent say
they will again.
"Virtual conferences had already become an important part of the
events industry landscape prior to COVID-19," said Tagoras managing
director Celisa Steele, "but clearly
the pandemic has pushed them into the mainstream. Even when
face-to-face events become more possible again, we expect a much
greater reliance on virtual delivery to persist."
James Parker, CEO of Digitell,
Inc., the sponsor of the report, highlighted how virtual
conferences enable organizations to reach underserved members and
customers. "Prior to COVID, surveys told us that 86 percent of
online attendees had never attended a physical conference," said
Parker, "so this is an opportunity for your organization to
considerably grow your total audience and fulfill your
organization's mission to educate the industry."
The Leading Learning report provides data on many aspects of
virtual conferences, from the most common approaches used, to major
technologies, to the results organization are getting with
registration and attendance. The report also offers a portrait of
what characterizes organizations reporting the most success with
their virtual events.
The Virtual Conferences Report from Leading Learning can be
downloaded can be downloaded for free at:
https://www.leadinglearning.com/virtual-conferences-report
###
About Leading Learning
An initiative of Tagoras (http://www.tagoras.com), Leading Learning
provides a range of resources to help learning business
professionals excel in the global market for lifelong learning,
continuing education, and professional development. For more
information, visit http://www.leadinglearning.com.
About Digitell
Digitell's experience with the delivery of content to remote
attendees spans over a decade, making it the leader in the virtual
events industry. The company uses its own proprietary OPUS DX
platform to design, build, and deliver thousands of virtual and
hybrid events, Webinars, and on-demand educational sessions. In
addition to OPUS DX being a robust, customizable platform designed
to meet the needs of association, corporate, government and
for-profit event organizers, the skills, expertise, and customer
service provided by the Digitell team set the company apart. To
learn more, visit http://www.digitellinc.com.
Media Contact
Jeff Cobb, Tagoras | Leading
Learning, 1 800-867-2046 Ext: 101, jcobb@tagoras.com
Twitter, LinkedIn, Facebook
SOURCE Tagoras | Leading Learning