YouGov PLC YouGov acquires Rezonence (7737O)
12 Octubre 2021 - 1:49AM
UK Regulatory
TIDMYOU
RNS Number : 7737O
YouGov PLC
12 October 2021
12 October 2021
YouGov plc
("YouGov" or the "Company")
YouGov scales its activation capabilities and publisher
partnerships with purchase of Rezonence
YouGov, the international research and data analytics group, has
acquired Rezonence Ltd in a move that will bring clients ethical
activation at scale.
Rezonence is a technology business with a patented FreeWall(R) -
an interactive advertising format that facilitates access to
premium online content after consumers engage with an advert or
taking a micro-survey. Through its network of publishers,
Rezonence's technology will enable a massive expansion of
data-generating and data-deploying touchpoints between YouGov and
consumers.
The acquisition turns hundreds of millions of consumers across
the world into potential zero-party virtual YouGov panellists. This
allows data collection at unprecedented scale and enables ethical
activation that benefits both clients and consumers. Clients get
addressable audiences through fraud-free and transparent
interactions, while consumers get rewarded for their engagement
with access to premium content and more relevant ads.
Rezonence has been wholly acquired by YouGov for an undisclosed
sum to enrich and expand YouGov's capabilities. The company's
founder and CEO Prash Naidu will join YouGov as part of the deal to
assist with the technological integration and ensure YouGov makes
the most of Rezonence's unique technology.
Stephan Shakespeare, CEO and co-founder of YouGov: "Bringing
Rezonence into the YouGov fold is a major step forward in our
development from being an audience insights platform to also being
an audience activation platform. It extends YouGov's capabilities
over a much wider scale in a way that is entirely consistent with
the strengths of the data engine we've built over the years. The
ability to engage consumers as they go about their lives online not
only means clients can reach them en masse but they can do so
ethically and efficiently."
Prash Naidu, CEO and founder of Rezonence: "Being part of YouGov
is a natural fit for Rezonence as we both want clients to reach
audiences at scale ethically. By creating and deploying data in a
zero-part frame, Rezonance's technology creates an explicit deal
with the individual to share opinions in return for a benefit and
control over their data. Doing this directly addresses one of the
key challenges now faced by targeted advertising. FreeWall(R) is
bought and sold on a cost per engagement model which means the
publisher only gets paid when the user actually engages with a
survey or ad. This ensures that the advertiser gets 100%
viewability, zero ad-blindness and the whole thing is guaranteed
fraud-free."
Enquiries:
YouGov plc
YouGov plc
Stephan Shakespeare / Alex McIntosh /
Hannah
Jethwani 020 7012 6000
FTI Consulting
Charles Palmer / Elena Kalinskaya 020 3727 1000
Numis Securities (NOMAD and Joint Broker)
Nick Westlake / Hugo Rubinstein / Matt
Lewis 020 7260 1000
Berenberg (Joint Broker)
Mark Whitmore / Alix 020 3207 7800
Mecklenburg-Solodkoff
About YouGov
YouGov is an international research and data analytics
group.
Our mission is to supply a continuous stream of accurate data
into what the world thinks, so that organisations can better serve
the communities that sustain them.
Our 17 million registered members provide us with a highly
engaged proprietary panel that delivers thousands of data points on
consumer opinions, attitudes and behaviour on a daily basis. We
combine this continuous stream of data with our research expertise
to provide insights that enable intelligent decision-making and
informed conversations.
With operations in the UK, the Americas, Europe, the Middle
East, India and Asia Pacific, YouGov has one of the world's largest
research networks.
YouGov
Best panel
Best data
Best tools
For further information visit yougov.com.
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