ZetaDisplay invests in marketing growth with appointment of new CMO
13 Septiembre 2021 - 2:00AM
ZetaDisplay invests in marketing growth with appointment of new CMO
Malmö - ZetaDisplay AB
strengthens its group marketing function
to accelerate further growth with the appointment
of Robert Bryhn as CMO, effective
from 1 September 2021.
“The newly created role of a CMO will have a clear focus on
supporting ZetaDisplay’s offering and market position in a complex
international market environment. Robert’s assignment will be to
create conditions for growth, communicate new innovations and
support the team in reaching and engaging with new markets
globally.” says Per Mandorf, President & CEO at
ZetaDisplay.
Robert Bryhn, 50, has a long and solid experience from
managerial positions within leading international advertising
agencies with a focus on digital media (Country Manager McCann,
Managing Director Ogilvy, Nordic Director Saatchi Saatchi). Robert
has also worked with Digital Signage/DOOH media for several years
and has a deep understanding of both the industry and its driving
forces.
Robert Bryhn, CMO at ZetaDisplay explains: “This is a pivotal
time for the Digital Signage industry as our customers navigate the
post pandemic world in search for effective ways to communicate
during an ongoing radical shift in customer and audience behaviour.
I am really excited about joining ZetaDisplay group management to
help propel a continued journey of growth from a European leader to
a global leader. Together with all passionate ZetaDisplay
colleagues I expect to further explore how we can help our
customers evolve and consolidate their approaches, improve their
messaging solutions and ultimately make the ZetaDisplay brand stand
out in an increasingly digital world.”
The role of DS in the current market
environment
Throughout the pandemic, Digital Signage has played a vital role
in helping to keep people safe. This has further accelerated
digital transformation within major industries including retail,
transportation and healthcare. ZetaDisplay is at the forefront of
innovation within the industry, delivering full turnkey solutions
that span hardware expertise, proprietary software development and
concept design, reacting to and understanding the evolving needs of
the market and providing the tools to streamline activities and
nurture growth.
Malmö, 13 September 2021
For questions, please contact:
Per Mandorf, President & CEOPhone
+46 704-25 82 34Email
per.mandorf@zetadisplay.com
Robert Bryhn, CMOPhone +46 709-80 20 80
E-mail robert.bryhn@zetadisplay.com
About ZetaDisplay
ZetaDisplay acts at the heart of digital transformations in
physical environments. We contribute to nudging peoples’ behaviour
at the point-of-decision in retail environments, public spaces and
workplace environments. Our solutions are known as Digital Signage
that we develop and offer as SaaS-solutions. We are a European
leader and intend to drive the further consolidation of the market
organically and through acquisitions.
ZetaDisplay has its head office in Malmö. The company generates
revenues of approximately MSEK 450 and employs 200 staff at ten
offices in six European countries and the USA. In total, the
company handles more than 70,000 installations on over 50 markets.
The share is listed on Nasdaq Stockholm [ZETA]. More information at
ir.zetadisplay.com.
- 20210913 ZD appoints new CMO
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