eve Sleep plc Progressing the sleep wellness repositioning
05 Noviembre 2021 - 3:12AM
RNS Non-Regulatory
TIDMEVE
eve Sleep plc
05 November 2021
Eve Sleep plc ("eve" or the "Company")
Progressing the sleep wellness repositioning: Update on new
products
eve Sleep, the direct to consumer sleep wellness brand operating
in the UK, Ireland and France provides an update on its recent and
pending product launches as part of its broader strategy to further
evolve the business, and to become a favoured destination for all
things better sleep for better mornings.
As part of this strategy a collection of six eve branded CBD
drops in Camomile and passionflower, and Ginkgo biloba and ginseng
botanical extracts have today gone live on the evesleep.co.uk
website. eve is also currently in discussions with a number of
leading store based retailers who are interested in stocking the
eve CBD oil range. As previously stated, as these oils are sold
under a licensing agreement with Sana Lifestyle, eve expects the
return will be more from raised brand awareness and the advancement
of eve's sleep wellness proposition, rather than revenues and
profits.
eve has also extended its range of sleep gifting and wellness
products in recent weeks, including the non-alcoholic plant based
three spirit nightcap drink, the gingko baton low glow night light,
a range of eym candles and a selection of rescue remedy products
designed to aid a restful night's sleep. In the coming weeks
further new products will be launched including a child's version
of the very popular Morphee sleep aid and a new long thin hot water
bottle. In tandem with the step-up in new product development and
introduction, packaging has also been upgraded including the use of
fabric bags, for pillows and bedding etc, which are designed to
have a second use to further eve's sustainability position.
As of today eve now has a product range of over 300 SKU's, of
which some 70% are non-mattress products.
Cheryl Calverley, CEO of eve Sleep commented:
"It takes much more than a wonderful mattress and fabulous
bedding to give people the sleep they need to rise and shine, and
expanding our range in both consumables and sleep accessories is
core to our strategy. These new products offer the opportunity to
drive more regular, repeat purchases from existing customers, and
increased basket size from new customers, as well as cementing our
authority as the only dedicated sleep wellness retailer in the
UK."
For enquiries, please contact:
eve Sleep plc
Cheryl Calverley, Chief Executive Officer via M7 Communications
Tim Parfitt, Chief Financial Officer LTD
finnCap Ltd - Nominated Adviser and Broker Tel: +44 (0)20 7220
Matt Goode / Teddy Whiley - Corporate Finance 0500
Alice Lane - Equity Capital Markets
M7 Communications LTD - PR/IR Tel: +44(0)7903 089
Mark Reed 543
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